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Why do auto repair shop owners succeed?
 
09:08
http://www.carcountdaily.com - How is is possible for two auto repair shop owners to be exposed to the exact same marketing and management information, at the exact same time, and even be located right across the street from each other -- and one shop becomes wildly successful and the other one fails?
Просмотров: 107335 Captain Car Count
The similarities between hookers and auto repair
 
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http://www.repairshopcoach.com Ron Ipach is introducing the Mayflower Madam, Sidney Biddle Barrows, at his live Auto Repair event. Find, Hire and KEEP Great Techs [WEBINAR]: http://bit.ly/2FedCUU
Просмотров: 901 Captain Car Count
Auto Repair Marketing: How To Deal With Price Shoppers
 
03:50
http://www.CarCountDaily.com | #CarCountDaily | Episode 20 | http://www.CaptainCarCount.com In the 20th episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) will show shop owners that "How Much?" doesn't actually make a price shopper. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ---------------------------------------------------------------------------------------- On today's episode we're going to be talking all about that dreaded, and I do mean dreaded, price shopper. I hear it all the time, "Oh these price shoppers, all they're looking for is the cheapest price. They call you, you answer the phone, and the first thing out of their mouth is, 'How much is it for a set of brakes on my '89 Accord?'" Immediately your mind tends to go to the fact that they're looking for only the cheapest price, that price is their only concern and unless you give them by far the cheapest prices they're going to get on the phone, you're never going to see them. And I'm going to tell you, in the overwhelming majority of times, that's simply not true. The reason why they're asking for price is because they don't know anything else to ask. They think it's an intelligent question. They have no idea that every car can be different. That's your job to know that, not theirs. They think it's an intelligent question, you think it is a really stupid question. So I want to wipe that out of your mind and understand that when somebody calls you and asks for a price, it's a huge opportunity that's standing in front of you, not a waste of your time to be talking with this person. So a case in point, if my hot water heater went out in my home, I don't know anything about hot water heaters. I don't know what makes them tick, I don't know what makes one better than another. I have no idea how much it should even cost. So I'm going to call around to a plumber and I guarantee you my first question's going to be, "How much is it?" because I don't know anything else to ask. Now if he treated me the same way and think that I'm just looking for the cheapest price, he would blow me off and I'd never do business with him. Well that's the same thing that's happening when people call and ask for price. They don't know that there's a difference, they don't know what to ask. It's your job to now start asking them the proper questions. Do a dive into why they're calling you, what makes them think that they need whatever it is they need and get them to come to your shop. Your number job when you answer that phone is to get the appointment, not judge simply because somebody asked you a question about price. Don't judge until you've asked them questions, you've gotten them into the shop, and at that point that's where you're going to find out if price is the only concern that they have. I guarantee you if you do a good job, price is not the only concern for the majority of people that are calling. So when that phone rings, think of it as a cash register going off because there's opportunity. If they've got a broken car, that's a great opportunity for you to get them to your shop and make money from them. Don't repel them by blowing them off, invite them into the shop and show them what you can do for them.
Просмотров: 473 Captain Car Count
Speaker throws up on stage at Boot Camp 2002
 
01:25
I just kept on talking while he kept throwing up - with the microphone on!
Просмотров: 63260 Captain Car Count
Auto Repair Shop Done-for-You Email Newsletter
 
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http://www.cinron.com Send this auto repair shop newsletter by email to your customers and get them to respond to your marketing and advertising right away. Just like our offline newsletter from CinRon Marketing Group, this email newsletter is designed to get maximum results for you very quickly.
Просмотров: 602 Captain Car Count
Marketing Your Auto Repair Website: Price And Updates
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 11 | http://www.CaptainCarCount.com In the eleventh episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) talks about the importance of having an updated auto repair website and what you should spend on updating it. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ---------------------------------------------------------------------------------------- Hi, shop owners. Captain Car Count here, sometimes known as Ron Ipach and welcome to Car Count Daily. Now, today we're going to be talking about having an auto repair website for your shop. This idea was brought to me by Susan who sent me an e-mail letting me know that she's going to be updating her website, which is a really good idea. If your website is old or if you don't have one, you really do need to have a newer updated website. I suggest that for everybody. Her questions was really to the point, how much should she spend on a website and how important, really, is having a website right now? Let me go ahead and cover the second question first. How important is it? It's important. You really do need to have a website. It's not nearly as important as everybody makes it seem, especially with the guys who want to sell you a website, but the reality is, you do need to have a good website. Most people will go to your website, kind of check you out a little bit before they choose to do business with you. It's similar to people reading reviews. Everybody looks at a review before they decide who they want to do business with. They're going to review you. If you've got good reviews, chances are they're going to check out your website. If you have a auto repair website that's made by a six year old, ten years ago and it looks like crap, chances are that's going to turn them off. It doesn't take a whole lot of time, money, or effort to have a professional looking website, an updated website. It is important that you do have it because people will check you out online. Ever since I started doing these Captain Car Count videos, I've had a lot of people checking out my website. It just goes to show, when people find you they want to know more about you. That's why it's important you have that good website. How much should you spend and how much time should you spend doing it? Not a lot because the reality is, most people aren't going to find you by searching for a auto repair shop in their area. There's just too much competition. Unless you really want to jump into that fray and work with search engine optimizers so that you're at the top of the page all the time, most shop owners don't have the time or money to mess with that. You can get one made for $500 and that's pretty much all you need to spend. I know I'm going to have some people argue with me on this, especially with the people who are providing website as a service. The reality is, you want a good professional looking website, but the majority of people are never going to find it. The only people who are going to find your website are the ones that are actually typing in, doing a search for you. On the other hand, you can get some beautiful made websites for thousands of dollars and then spend hundreds, and hundreds, and hundreds or dollars every single month to keep them optimized, to keep them on page one. If that's the game you want to play, that's perfectly fine. I wouldn't spend a ton of time on there. I guess probably the reason why I talk about this in the way that I do is I find too many people spending entirely too much time putting together the perfect website. They spend hours, and hours, and hours with their designer and back and forth, back and forth for the perfect website that the majority of people are never going to see anyway. Put your time, and effort, and money where people are really going to find you. I'd suggest market more to your current clients than market to people that have never seen you before, which is what your website is doing. You're marketing to people that don't know you from Adam and chances are they're never going to find you anyway, even though you have this beautiful site. The better looking your site is, doesn't get you to the top page of Google or the main search engine. Put your money, and time, and effort in things that really matter. Have a good website, a good professional looking website, but you don't need to spend thousands of dollars and spend hours, and hours, and hours putting that together.
Просмотров: 180 Captain Car Count
Car Count 2.0 Training Course [Official Trailer]
 
02:37
Learn More & Join The Waitlist: https://repairshopcoach.lpages.co/car-count-2-0-product/
Просмотров: 541 Captain Car Count
Increase Car Count: Get Out Of The Auto Repair Shop
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 21 | http://www.CaptainCarCount.com Free Marketing Tips Straight To Your Email Inbox: http://www.captaincarcount.com/ccdaily In the 21st episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count), explains the benefits for a shop owner getting away from the shop once and awhile to refresh your mind and body! Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ----------------------------------------------------------------------------------------
Просмотров: 77 Captain Car Count
Marketing and Advertising for Auto Repair Shop Owners
 
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http://www.repairshopcoach.com Getting high quality customers in this economy is very difficult, so we're trying our best to help in any way we can. If you are an auto repair shop owner or automotive service manager and need to get more customers into your shop, Ron Ipach and the good folks at Repair Shop Coach have just created a free series of videos to show you how to do it - without expensive marketing and advertising gimmicks.
Просмотров: 1707 Captain Car Count
Free Auto Repair Marketing Videos
 
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http://www.repairshopcoach.com I'm Ron Ipach and I have been helping auto repair shop owners get and keep all the highest quality customers that they can handle. If you're an auto repair shop owner or manager and would like to get more customers into your shop, this video is for you.
Просмотров: 1146 Captain Car Count
How To Double Your Auto Repair Shop Success
 
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http://www.RepairShopCoach.com Ron Ipach from Repair Shop Coach has created a simple 12-step video series to help you double your success in your auto repair business.
Просмотров: 14488 Captain Car Count
Auto Repair Shop Websites
 
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http://www.cinron.com Here are the 8 critical elements that your auto repair shop website needs to have. If you miss any of these, you could be chasing away customers. May sure that you're doing your marketing right.
Просмотров: 352 Captain Car Count
Auto Repair Shop Marketing & Advertising
 
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http://www.repairshopcoach.com -- If you need more auto repair customers in your automotive repair shop, check out this proven marketing strategy from Ron Ipach at CinRon Marketing Group.
Просмотров: 1261 Captain Car Count
The Five Auto Repair Marketing Senses For More Car Count
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 18 | http://www.CaptainCarCount.com In the 18th episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) discusses the five marketing senses of an auto repair shop and how a shop owner can make his or her shop more pleasant for the customers and clients. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ----------------------------------------------------------------------------------------
Просмотров: 239 Captain Car Count
#CarCountDaily | Episode 1 | 3 Marketing Ideas To Fill Up Your Appointment Book
 
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http://www.CarCountDaily.com | #CarCountDaily | http://www.CaptainCarCount.com In this first episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) will share with you shop owners 3 marketing ideas to bring in more customers to your auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions Follow us on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ------------------------------------------------------------------ Hey shop owners! Welcome to Car Count Daily. I'm Captain Car Count, sometimes known as Ron Ipach. Let's say you're looking at your appointment book, and you could stand to use a few more cars in the shop today. That's probably most of you that are watching this video right now. You need to know how to get cars in the shop, like right away. Well, I'm going to give you three very quick, easy, and cheap ways to get your phone ringing, and get that appointment book filled. Would you like to know what they are? Well, great. Hang on. Idea number one, it's not earth shattering. It's using email. If you've collected and have current email addresses for your clients, all you have to do is just come up with a terrific offer. Now, remember, we're trying to get them in your shop today. So, we want to give them a great offer, to show up today. Let them know that they're getting this special offer, because you need more cars in the shop today, you need them to respond right away, and you need them to bring their car into your shop today. So, the offer is very, very important. A wishy-washy offer isn't going to get somebody to respond. Come up with a kick-butt offer, and email it to them. Now, the problem with email is, not everybody looks at their emails every single day, and you don't have emails for everybody in your database. But, hey, look, it's easy, it's simple, it's cheap, so go ahead and do it. And hopefully, some people are going to see it, and they're going to respond today. So that's idea number one. It's nice and easy, you've sent emails before, so this shouldn't be a difficult thing to do. The second way, which is the way that I love more than anything else, is using a mobile phone and texting your offer to them. So, if you've been collecting and getting permission to send them texts, you can just simply send a kick-butt offer to them, and get them to respond immediately via text. Now, you can do them one by one, just grab your phone and start texting people individually, or there are some services out there that you can group text everybody, and get them all done in one sweep at a time. But the important thing to know about text messaging is, it's a brilliant way to contact people, because 99% of texts get opened. And even more importantly, 95% get opened within the first five minutes. So, you send out a text, people are going to look at it, and they're going to respond within five minutes. Now, if you put together a kick-butt offer, you will get your ringing right away. I love that idea, and on a separate video we'll kind of go into detail on exactly how to do your texting and everything. That's a much larger subject to cover. Certainly not one I'm going to be able to cover here. Now, the third way, and you're going to hate this idea. I know you're going to hate it, but it's a tool you already have, and most people under-utilize the tool. And that is using one of these. A phone, okay? Just a regular old phone, and you start dialing for dollars. I mean, think about this. How many people have been in a shop that declines services? Well, wouldn't it be a great idea to call them up, and just kind of look at all the people that decline services, and come up with a kick-butt offer to get them in the shop today. Let them know, "Hey, we have a few slots open, I'd like to fill it. This is once in a lifetime offer. I'm going to give you an offer you can't refuse." Dial for dollars, and that will get people in shop. Now, I know you hate it. Nobody wants to get on the phone and start calling people. But, hey, you want to put people in your shop today? You've got their phone numbers, you've got their buying history, you've got their unsold service history. Dial for dollars, and you will get people in your shop today. Now, those are three quick and easy, down and dirty, inexpensive, almost free ways, to get people into your shop. Pick the one you want, and do it. You will get the phone to ring today. You will fill up that shop today.
Просмотров: 240 Captain Car Count
#CarCountDaily | Episode 10 | What's New In Auto Repair Marketing?
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 10 | http://www.CaptainCarCount.com In the tenth episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) response to a #CarCountDaily visitor question of: What's new in the Automotive industry and Auto Repair Marketing? Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach -------------------------------------------------------- Hi, shop owners, Ron Ipach here. Sometimes people call me Captain Car Count. Welcome to yet another edition of Car Count Daily. Now before I get started did you know that you can go down below this video and leave me a comment, leave me a question, maybe a suggestion? Yes, you can. As soon as this video is done, please go down and tell me what you think about these episodes, ask some questions, maybe even give me some suggestions for what I should be covering on future episodes. I would really appreciate that. As soon as we're done with this, please go down and type something in that bar down there, so I could read it. I will respond to them. I try to respond to every one of the questions, comments and suggestions that I've been given. On today's episode we're going to actually be addressing a question from a shop owner named Dave who's been in business for 28 years. He asked, "Is there anything new in the automotive repair industry?" In a word, yeah. A lot has changed in these 28 years. If we look at the car itself, obviously, you know the cars are made a whole lot better than they used to be. You're more in a maintenance business than you were in a repair business. That has changed drastically over these 28 years. Also, what's changed is the consumer, the consumer habits. The way of contacting them has changed enormously. The buying habits of the consumer have changed drastically. Your share of their attention, trying to grab their attention when they're being bombarded by all the advertising that's out there has changed drastically. When we think about it, millennials, which is now the largest group of people that are out there, they grew up with cell phones in their hands. Everything is online. They're doing mobile searches instead of looking through the yellow pages. They buy things differently and at different times. You and I have changed a lot as well with that. When was the last time that you did some online shopping? I know I did a lot of my Christmas shopping online. I didn't even have to leave the house to whittle down that Christmas list. A lot of people are driving less because they can simply go on Amazon and have it delivered in a couple hours. That's changed drastically, the amount of miles that people are driving as well as people are using services like Uber and Lift for other people to drive them. It's very inexpensive for people to get driven around. Their driving habits are changing a lot. The one thing I can tell you is the marketing principles have not changed. The way we contact people have changed. The messages we give them have changed. The people we're marketing to have changed. All of those have changed drastically over the past 28 years, but the main principles, the core competencies of marketing really haven't changed much at all. What am I talking about? First off, we got to find the right person to market to, the person we want to attract to our shop. Second, we have to give them a very compelling message. We got to grab their attenton. As I said before, there's a lot more competition for those eyeballs. People are looking at email, they're online. They're seeing advertisements bombarding from all these different areas. We have to be a lot more savvy in how we try to attract their attention. That hasn't changed. Then we need to give them a very compelling offer. That's a good core competency and make sure that you have that in all of your marketing as well as you got to give them a sense of urgency. We got to have the right target. We have to have the right message. We have to have the right offer, and we have to give them that sense of urgency, so that they come in right now. That all has been the same. Everything else about running the business has totally changed. If you're not keeping up with that, you're going to be left behind. Again, the marketing, the core competencies haven't changed, but everything that layers on top of that, how we deliver that message, that's changed drastically. Who we're delivering it to has changed drastically.
Просмотров: 235 Captain Car Count
#CarCountDaily | Episode 7 | Gathering Contact Information From Your Auto Repair Customers
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 7 | http://www.CaptainCarCount.com In the seventh episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) explains the number one thing you should be collecting from every single customer or client who walks into your auto repair shop. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com RSC Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach -------------------------------------------------------- Today, I'm going to talk all about collecting the right information from every one of your customers while they're in your shop. What do I mean by that? When we're talking about marketing, it's important that we collect all the current information that we have on our customers so that we can continue to market to them. Marketing to your current customers, it's like picking the low-hanging fruit. It's the easiest group of people to get back into your shop, so we want to make sure that we collect all the data that we can from our customers while they're sitting right there in our shop. Obviously, what you want to do it get their correct name. Make sure their name is spelled correctly. Have that in you database. Then, also, we want their mailing address. Everybody's got a place they're living. They're not living in their car, chances are. So we want to make sure that we get their home address so that we can mail something to them. The next thing on the list is we want to make sure we get their e-mail address. We want to make sure that we're getting the right e-mail address. Not the e-mail address the junk e-mail that a lot of people, including me, I have a junk e-mail address that I give to everybody because I don't want them to contact me. We want to make sure that we get their actual e-mail address. The one that they actually do check. It's very important you do that. Then, the next thing that I want to make sure that you get is the two phone numbers that they have. One is their home phone number. Some people don't have home phones anymore. I happen to still have a home phone number. If they don't have their home phone number, certainly, they have a cell phone. You want to make sure that you're collecting that data as well. What you're going to be able to do with all this, if you have a home address, you can send them a piece of mail. If you have an e-mail address, the good e-mail address, you can send them an e-mail. If you have their home phone number, not only can you pick up the phone to call them, I call it dialing for dollars when you're on your slow days to see if you can get some of them to your shop, but you can also do something. It's a technology called the voice broadcast where you record a message, and it blasts it out to everybody's home phone number and leaves a message just like you would've left a message on their voicemail by calling their home if you called them one by one. This is different, where you just record it one time and it blasts it out to everybody. Then, if you get their cell phone number, you can send them a text message, and 99% of text messages get read, and 95% of them get read within the first five minutes. So it's a very valuable way to be able to market to them. But none of this is going to work for you if you don't have the accurate data in your database. So here's a suggestion that you start right now, today, with the very next customer that walks through the door and you start collecting that data. Think of it like when you went to the doctor's office the last time. What they did is they handed you that clipboard and said, "We're updating our records. Please fill all this out." You can protest all you want, but they're going to make you fill those forms out every single time you go in. Why? They have insurance forms that they need to fill out, and they got to make sure everything's accurate. You, you need to market to them. You got to run your business off of this data. So require that they fill out each and every one of those lines. Their name, their e-mail address, their phone number, their cell phone number. You want to make sure that you collect all that data so that you can market to them. Just assume that they're going to give you that data and no questions asked. If you just ask for an e-mail address, now there's a dialogue that kind of goes back and forth. If you simply hand them a form that says "We need all this information for our database, for our records," they will go ahead and fill that out. Make sure that you get that done.
Просмотров: 156 Captain Car Count
#CarCountDaily | Episode 9 | Multitasking In The Auto Repair Shop
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 9 | http://www.CaptainCarCount.com In the ninth episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) explains the struggles of the large workload shop owners have to balance and juggle in the repair shop and how multitasking can add even more stress. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach -------------------------------------------------------- Hey everybody, it’s Captain Car Count, sometimes known as Ron Ipach. Welcome to today’s issue of Car Count Daily. Now, you’re probably wondering why am I driving a car, and not only doing something so stupid as driving a car and recording a video, but I’m drinking an iced coffee at the exact same time. In other words, why am I multitasking here, doing something vitally important which is driving a car safely, while talking to you, and sipping on a coffee? Well, it’s actually to talk about something that you’re probably doing every single day, which is multitasking during probably one of the most important things that you could ever be doing with your shop every single day, which is marketing your business. I’m Captain Car Count, so of course I’m talking about auto repair marketing. This really goes into all areas of your business. I mean think about it, how many times are you being pulled in all these different directions. As the auto repair shop owner you’ve got a lot of things that you need to do. You have a lot of employees talking to you, you have customers, parts vendors, the phone’s ringing, and you’re trying to do a lot of things at once. Oh by the way, you’re going to try to squeeze in a few minutes here or there to do your auto repair marketing. I’m going to tell you, stop ding that. That is a recipe for disaster. You’re never going to do everything really, really well. Now fortunately I’m at a red light here, so I can stare at the camera. When we start rolling, I have to focus on the one thing, the most important thing, which is right now, which is navigating this beast down the road safely so I don’t hurt anybody, or hurt myself. Think of it that way when it comes to your marketing. Focus on marketing, and nothing else. The best way to do that is get the heck out of the shop. Chances are you’re going to be really busy in the shop, people pulling you different directions, and asking questions, and the employee comes in with that one really quick question that turns into a half hour task that you just put on your back. Then if you get time, you get back to doing some marketing. You May Also Like: Video Marketing Series: Why You Should Use Video I hope you understand what I’m talking about, is just get focused on the most important task, which is marketing. Now, how do you do this when you’re in a busy environment? Well the best way I know, is get the heck out of that environment. Get away from the shop, and get to a quiet place. If it’s a matter of staying home, if you can be left alone at home, then by all means stay at home. If not, go down to the public library, or find some place, a hotel lobby where you can be left alone to work on your marketing. If you’re trying to multitask while you’re doing your marketing, just like I’m trying to multitask and drink my coffee here doing this, you’re not going to do really well at any of that stuff. Marketing is extremely important. I hope I kind of drilled that idea into your head for today, so you do find the time to focus on marketing, and be 100% present with just marketing, and not doing everything else at the exact same time. You’ll get a lot more done, you’ll get a lot more cars coming to your shop, which is going to help you make a lot more money, okay? That’s going to do it for today. Before you discontinue reading, please, I’d love to hear your feedback. What do you think about car count daily? Do you like them, do you hate them, are there some suggestions you have for me other than not driving while I’m recording a video? Which okay I get, I’m not going to do that. I’m not going to say never, but I’m not going to do that a whole lot. Leave a comment below this video, shoot me an email, send me a carrier pigeon. However, just get the message to me. Let me know how you like these videos, and if there’s anything else you want me to touch on with these videos in the future.
Просмотров: 190 Captain Car Count
Shop Owners Reveal Why They Come To The Auto Repair Event
 
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http://www.RepairShopCoach.com -- Join Ron Ipach, the folks at CinRon Marketing Group, and over a hundred savvy shop owners in Las Vegas at the auto repair event. Learn up to date strategies for marketing, management, operations, sales, hiring superstar employees, and more.
Просмотров: 496 Captain Car Count
Auto Repair Marketing - Responding To Online Reviews
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 16 | http://www.CaptainCarCount.com In the 16th episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) will show you how to respond to the good, the bad, and the ugly online reviews that your auto repair shop receives online. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ---------------------------------------------------------------------------------------- Responding to those online reviews that you’ve been getting. Now, you have been getting good online reviews, right? If not, you need to start because, as I’ve mentioned in previous episodes, people are searching online on their mobile phones and on their desktop computers. That’s the number one thing that they’re looking at is when they’re choosing to do business with a new shop, they’re looking at the reviews, they’re looking at what other people have to say about you. Based on those reviews, they’re making the decisions to come in and buy from you, so it’s important you have a lot of really good reviews. It’s also important that you respond to every one of those reviews that you get. Now, I’m talking about responding to the good ones, the mediocre ones, and the bad ones. We have to respond to each one of those, so let’s address the bad reviews to begin with. Look, it’s a fact of life. There are people out there that will moan and complain about everything, and you could have done the best job in the world and they’re still going to write you a scathing review over something that you may or may have never done. We hear those horror stories all the time about people that they get raked over the coals over something that they didn’t even do, or that you don’t even know who the customer was that’s raking you over the coals, and it’s a bad review nonetheless. There could be any number of reasons why. Well, you need to respond to that review. Now, it’s important that you respond professionally. I’m not talking about ripping that guy a new one, right? We’re not talking about saying what a pain in the butt he was, or that he’s a liar, he’s a scumbag. No, no, no, no. That’s not how you respond professionally to a bad review. Remember, you can get an argument with that person back and forth and other people, other prospective clients are going to be looking at that and looking at your reviews and saying, “Is this a place I want to do business with that he’s having a public argument with somebody online?” No. Your reviews, when you respond, you’re not responding to that person. You’re responding to potential new clients that are seeing that bad review, and you have to be very professional and say, “Look, we always strive to do the best and, obviously, we failed this time. We’re not quite sure who you are, but please give us a call. I’d like to give you my personal cellphone number so we can discuss this, so we could do whatever it takes to make you happy.” Your response like that to a bad scathing review makes that guy look like an idiot, okay? It makes you the professional, and makes it more desirable to do business with you because you handled that in such a professional way. I know it’s difficult. The best thing to do if you get a really crappy review, wait 24 hours until you cool down a little bit, and then write that good, professional review. The same with the mediocre reviews, the three-star reviews. You respond back and say, “We always strive for a five-star experience and, obviously, we fell a couple of stars short. Please let us know what we can do because we like to bend over backwards to see what we can do to make this a five-star visit next time.” A great response for that. For the five-star reviews, of course, we always love them, what can you say? Well, you can say, “Hey, thanks. It’s been a pleasure doing business with you for the past five years. We always love doing business with your entire family.” See, what you’re doing is you’re responding to the people that are reading it, that are prospective readers or prospective new clients. They are the ones that are reading that. When you respond, not only is it a social engagement, but it’s another chance to actually sell your service, and sell how awesome you are to the next person that’s considering doing business with you. Again, good, bad or indifferent, respond to all of them and, keep in mind, you’re selling yourself to the next person coming in the door that’s reading not only the original response, but your response to that comment.
Просмотров: 149 Captain Car Count
Marketing Auto Repair With Big Direct Mailers | #CarCountDaily | Episode 19
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 19 | http://www.CaptainCarCount.com In the 19th episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) will show shop owners the benefits of using direct mail with big mailers to market an auto repair business. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ----------------------------------------------------------------------------------------
Просмотров: 188 Captain Car Count
#CarCountDaily | Episode 3 | Marketing And The Auto Repair Shop Owner 'Star'
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 3 In the third episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) talks about being an auto repair shop owner 'STAR' - and it's not what you may think... Avoid this marketing mistake with Captain Car Count's visual presentation and advertising strategy. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow us on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ------------------------------------------------------------------ Welcome to Car Count Daily. Now, today we're going to talk all about being a star shop owner. Before you think that's a good thing, let me show you what I mean about being a star shop owner, specifically when it comes to your marketing. Trust me, you don't want to be a star shop owner. I'm going to illustrate what I mean by this. Let's say you have the need for car count. Certainly, that's probably the reason why you're visiting this page, is because you have a need more car count. You come up with an idea, let's say, to send out a text message to your clients to invite them to your auto repair shop. You start in that direction. You're trying to figure out what to do, what to do. All of a sudden, it gets a little frustrating. You're thinking, "This just isn't working out." Or, maybe you get distracted. You get pulled in all these different directions. Maybe a customer walks in the door or the phone rings or something happens and you stop. This line represents all those unfinished things that we get started with the best intentions, but we never get around to finishing. That's all the further you've got with that idea. It's unfinished. It's not working for you. It's an idea. It's a great idea. If you'd be able to finish it, you'd probably reap the rewards of it, but it's yet another unfinished project. Now, you realize maybe a few days or sometimes a few weeks later, you look and say, "The business is down. I really, really this time, I've got to work on my marketing. I've got to get something in place to get people in the door." You decide, "Well, I'll send out a postcard to everybody that has been in my shop before." You contact the printer. You start coming up with a good postcard idea, an offer. You only get so far and all of a sudden, you get distracted again. You know, the stuff hits the fan at the shop, or you're a little frustrated trying to pull a database of your customers. Again, you know where I'm going with this. You only go so far and you never complete the task. It's not bringing customers in. Then again, another few weeks go by. Now, you're frustrated. Now you're thinking, "This darn marketing. I've got to get something going because I need more people in the shop." Again, you start on another direction to get more people into the shop. It stops again. You still don't finish the task. Okay. I know some of you know exactly what I'm talking about. You know what? If we would finish these tasks, if we'd get them all done, we'd have all the cars that we could possibly handle because we have a lot of marketing strategies in place to bring customers to our shop, but yet, we stop again before we actually finish it. Then again, a few weeks go by. You see what's happening. You head in a totally different direction. Remember this line right there was to send our a text message. This was to send out a direct mail piece. This was yet something else. Again, another idea. There's 1,001 ideas to get marketing and get people into your shop, but if they're unfinished and you keep heading in all these different directions and never finishing the task, what happens? Pretty soon you try everything and you're right back to where you started. This is what I'm talking about, about being a star shop owner. You don't want to be a star shop owner. What you want to do is you want to start completing the tasks. When you have a good idea that's going to work, that's going to bring people into your shop, stick with it all the way to the end, to the point where it starts giving you those results. Sometimes we stop because we don't see the results we're looking for right away. We didn't give it enough time. We didn't make whatever necessary changes we needed to get that idea working for us, so we stop and head yet another direction. Pretty soon, you've zig zagged all over the place and you're every bit back to where you started right here, still needing car count. That's what I'm here to help you with. I'm here to give you some great ideas, but the ideas are only going to help you so far. You have to take those, run them to completion and that's how you get the results.
Просмотров: 246 Captain Car Count
#CarCountDaily | Episode 6 | An Important Tool Used To Find Your Auto Repair Shops Online
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 6 | http://www.CaptainCarCount.com In the sixth episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) discusses quite possibly the most important tool to use when searching for or finding your auto repair shop online. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com RSC Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach -------------------------------------------------------- Hey everybody, it's Ron Ipach better known as Captain Car Count, and welcome to another episode of Car Count Daily. Today we're going to talk about something that you may not be aware of that's happening on this little device right here, which is, the iPhone. Believe it or not, more searches are done for businesses on mobile phones than there are on regular desktop computers, or the old yellow pages, or anything like that. More people are looking for places to do business with, using the phone. As you probably are well aware, the iPhone is the dominant player in the market, so more people have iPhones than most other phones. Argue with me on numbers, but there is a crap-load of these iPhones that are out there. I want to talk to you about what's happening on the iPhone and how you can use it to your advantage to get more customers to your shop. There is this app on here, and hopefully you can see this, it's that, right there, it's that little map, it says underneath it, it says maps. That is the Apple Map app. There, I said it right, it's difficult to say. The Apple Map app. When, people are searching for local businesses to do business with and they have their iPhones, they're clicking that three and half times more than the Google Map. Google is the dominant map software but not on the iPhone. We know a lot of people have iPhones and three and a half times more people are searching using the Apple Map software that's on there. Now why is that important? Well let me go ahead and open up by phone again here, and show you why that's important. When, I click on that, if I type in auto-repair, which I did just before I started this video, look what's happening here. Can you see that? Can you see those start ratings underneath there? You can see that word Yelp right next to it. See, Apple is using Yelp for their review software. So, if you don't have a good review on Yelp happening for you, you're missing out on more business. Now, look, we always get into these wild conversations when I'm doing this live in front of auto-repair shop owners. They're telling me everything they think about Yelp, doesn't really matter, because if you're not playing ball with Yelp, and if you don't have a lot of really good reviews on Yelp, it's hurting you. Remember the majority of people are searching, for a new place to do business with, on mobile phones. More people use the Apple iPhone than others, and if they're using that, they're using the Apple Map app, which, is now showing only Yelp reviews. That's just something, I wanted to, no judgment on anything, I just want to let you know that, that's happening. If you're not paying attention to it, if you don't have really good Yelp reviews, it's definitely hurting you with iPhone users, of which, there are plenty of them. If you don't personally have an iPhone what I want you to do is go look and see what your shop looks like when somebody searches on an iPhone. Find somebody that's got an iPhone, type in auto-repair in your area and see how you look. See how you rank in there. If you rank really high, fantastic, you're probably getting a lot of calls that way. If you're ranked really low I guarantee you're missing out on a lot of business. Go check it out, do whatever you can to get as many great Yelp ratings as possible, so you get a lot of stars and you get a lot of phone calls.
Просмотров: 163 Captain Car Count
Here's a Great Marketing Idea
 
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http://www.repairshopcoach.com -- If you're an auto repair shop owner, manager, or the one in charge of the marketing, take a look at this very timely marketing strategy to send to your customers and prospects.
Просмотров: 746 Captain Car Count
#CarCountDaily | Episode 5 | Is Your Car Count Suffering From Better Made Cars?
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 5 | http://www.CaptainCarCount.com In the fifth episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) talks about better made cars and if these new technologies are resulting in drowning car count in auto repair shops. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow us on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach -------------------------------------------------------- Hey, it's Captain Car Count better known as Ron Ipach, and welcome to Car Count Daily for today. Something that I'm hearing from shop owners constantly when we're talking about car count. What I'm hearing all the time is "car count is down in my auto repair shop because cars are made better." If I heard it once I heard it a thousand times, and chances are you've probably said it yourself. Look, I'm not going to tell you cars aren't made better because that would be sheer stupidity. The fact is that cars are made better. Cars are made to last much, much longer than they used to. That's not the reason why car count is down in your shop. How do I know that? Well, a recent study came out that said the average car on American roadways is over 11 years old. Let me say that again. The average car is over 11 years old. That's not a new car. That's the average. That means for every brand new car out there, in order to have an average of fourteen years, that means there's a car out there that's 28 years old. There is a balance there. If the average care is 14 years old, there are available cars for you work on. Right? 14 years ago the cars weren't made as good as they are now, and even if they were, they're 14 years old right now, so they're going to need a lot of maintenance. They're going to need a lot of repairs. Don't get caught up thinking that the car count in your auto repair shop is down simply because cars are made better. Those cars that are made better is not a problem with your business. Those won't be the ones that are going to give you the most money. That profitability is going to come from the cars that are older, and the average car is much older than it used to be. Clear that out of your mind, understand that there are plenty cars out there, it's just totally up to you to focus on your shop management and marketing to attract more customers to your shop. Chances are, with the average age of 14 a vehicle, when you attract somebody to your shop, they're for one of those 14 year old cars, or older.
Просмотров: 154 Captain Car Count
Auto Repair Shop Owners Speak Out About The Event
 
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http://www.TheAutoRepairEvent.com Join Ron Ipach, CinRon Marketing Group, and hundreds of top shop owners in Las Vegas and discover new marketing, operations, management, sales, hiring, profitability and more. See why auto repair shop owners keep coming back again and again.
Просмотров: 339 Captain Car Count
#CarCountDaily | Episode 17 | How To Make A Great First Impression
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 17 | http://www.CaptainCarCount.com In the 17th episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) explains the importance of making a good first impression for your shop's customers. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ---------------------------------------------------------------------------------------- You’ve no doubt heard the saying you never get a second chance to make a first impression. When it comes to finding a new auto repair shop I’d like to know what the first impression people are getting when they find you. There’s various ways that they’re going to find you to do business with you, so let’s go over a few different ways. First is online. If they’re searching out an auto repair shop what are they seeing when they find you for the very first time? Chances are they’re going to do a local search and they’re going to find a lot of reviews for the local auto repair shops. What do your reviews look like? Do you have a lot of stars in a five star rating that Google and Yelp give out? Are you getting at least a four out of five stars? Do you have a lot of reviews? Are there a lot of positive reviews? If there are, they’re getting a really good first impression by looking at you. At that point they’re maybe going to go over to your website, or maybe they just do a search for auto repair and they go directly to your website when they find it. What are they seeing? What is their first impression about you that they’re seeing when they look at your website? Is it clean? Is it up to date? What I mean by up to date is has it been created in the last year or two? Unlike a building that maybe you painted five years ago, that can still look good. A website that was built five years ago really shows it’s age because technology’s constantly changing. Take a look at your website and it you’ve had it up for quite a while maybe it’s time to refresh it a little bit and kind of spruce it up and make it look new again. Again, that’s the very first impression they’re getting when they’re looking online to find you. The same thing is with the mobile phone. What are they seeing when they find you on the mobile phone? Just make sure it’s a good positive first impression. Another way that they’re going to find you is simply by driving by your shop. What are they seeing when they drive by your shop? Is it clean? Is it well maintained? Is there a fresh coat of paint on the outside? If you’ve got awnings, are they clean? What about your signage? Does it look old? Does it look outdated? Is it rusted? Is it falling apart or does it look really nice? These things are very, very important to somebody when they’re choosing to do business with somebody. If you’ve got a bunch of junk cars piled up in your parking lot and they’re not driving a junk car they’re not going to feel at home doing business with you, so really take the time. What is the very first impression people are going to get when they see you for the very first time? Don’t discount this, don’t ignore it because if they’re getting a bad first impression they’re never going to come in and do business with you. I hope this helps. Take a fresh clean look at your business online and offline and you decide is it a place that you would like to do business with
Просмотров: 197 Captain Car Count
Shark fishing with Ron & Cindy Ipach
 
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http://www.repairshopcoach.com -- Ron & Cindy Ipach fishing 12 miles off the coast of Clearwater Beach, Florida
Просмотров: 5249 Captain Car Count
Auto Repair Marketing: Online Review Karma
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 4 | http://www.CaptainCarCount.com In the fourth episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) talks about the importance of online reviews as well as the good karma you can receive by leaving reviews for other shops. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow us on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach Let me start off by asking you a really quick question. When was the last time you left a good review for a local business? If you're like most people, you've never written a review for a local business. As a matter of fact, probably 99%, 99.99% of people have never written a review for a local business. Now look, we all know as local business owners how important it is to get those online reviews because most people read those things before they make a decision whether they want to do business with you, right? We want to collect as many positive reviews as possible. You might be asking your clients, "Hey, if you liked our service, please give us a review." If you're not giving reviews, how can you expect them to give reviews back? There's something maybe a little karmic about that, right? If you're not doing it, how can you expect other people to do it for you. Aside from that, if you're not writing reviews, how can you tell them how to do the review? In other words, if you've never given a Google review, or a Yelp review or a Facebook review, you've never physically done it yourself, when you ask somebody, and they may say, "Sure, I'll give you a review, just show me how to do it," now you're scratching your head and saying, "I have no idea how to do it. I've never given one myself." What are the chances that they're actually going to give you a review? Get in the habit of writing as many reviews as possible using all of the local review sites, so you know how to navigate the waters, and you know how to actually write the review. Secondarily, sitting down to write a review is not easy. If you get in a habit of sitting down trying to figure out what you're going to say in your review, chances are when you do it more often, you get better, and better and better at it. It will start to flow a little better. When you're asking a client to write you a good review, not only are you going to be able to show them how to do this, but you're going to give them some suggestions on how to write a good review for you because after all, that's what we want to do. We want to get as many good, positive reviews from our happy customers as we possibly can. Let's get in the habit of writing them for other businesses, so that not only is it a good thing that we're helping our local business owners out by writing good reviews for them, but now we know how to do it, and we know the difficulty of figuring out what to say. That's how you get more reviews for your business. I certainly hope this helps. I certainly want you to, as soon as you're done watching this video, go and write two reviews for local businesses. Get in the habit of doing it at least once a week or twice a week, and you'll become a master at giving reviews. You'll also be attracting more reviews for your shop.
Просмотров: 202 Captain Car Count
Visions Of My Success by Ron ipach
 
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Surround Yourself With Images Of Your Success Every Day
Просмотров: 192 Captain Car Count
Email SUCKS.
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 22 | http://www.CaptainCarCount.com Free Marketing Tips Straight To Your Email Inbox: http://www.captaincarcount.com/ccdaily In the 22nd episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count), an avid email marketer in the auto repair industry, will explain to you why Email Marketing can somtimes... SUCK. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairma... https://twitter.com/repairshopcoach ----------------------------------------------------------------------------------------
Просмотров: 90 Captain Car Count
#CarCountDaily | Episode 13 | How Often Shop Owners Should Market To Their Clients
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 13 | http://www.CaptainCarCount.com In the thirteenth episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) tells auto repair shop owners how often they should market to their clients and database Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ---------------------------------------------------------------------------------------- The people that have just given you money are the best group of people to get the money from the next time. It's the low-hanging fruit, and I want you to really start paying attention to marketing exclusively to them instead of trying to get a new customer in the door to replace them. It costs a lot of money to replace a lost customer, so we want to make sure that we stay in contact with all of our good customers all the time. So that's actually what we're going to be covering today on today's video. We're going to be talking about how often do you market to them? And I'm going to give you an answer that you may not be expecting. I'm going to say that you need to market to them every single week. Now you might be saying, "That's too much." Once a week is what I want you to be in front of them so they remember you, so they ... because you don't know when they're going to need service, right? There's no way you know exactly the time that they're thinking about auto repair, so you need to be there when they are thinking about it. So every single week you need to be hitting them with some sort of a marketing message. When you think of it, the average consumer right now on a daily basis, I've seen estimates as high as ten thousand marketing messages every single day that they're being bombarded with. So don't think that you're going to be marketing entirely too much to them by touching them one time per week, four times per month. That's hardly going to make much of a dent in the universe of how many people are trying to market to them. So four, don't get carried away and say that, four is entirely too much because chances are they're not going to see most of the marketing messages. It's important we stay in contact with them as often as possible, because when they're looking for auto repair, that's when they're going to notice that you're there, so I suggest you mail at least twice a month to them. I like mailing a newsletter on the first week of the month, and some sort of a postcard mailer or something on the third week of the month. Then use the power of the new kind of marketing, the electronic marketing, either, and it's not new, the emails. But send them an email on the second and fourth week, or send them a text message on one of those weeks, or maybe pick up the good old phone and call them. That's how often you need to stay in contact with them. You don't want a week that goes by where they lose sight of you. You need to be there when they're ready for you, and there's no way you know when they're going to be ready for you. So don't think this is too much. You know, I actually have clients that are marketing to their clients a lot more than that. But on a minimum, once a week you should be marketing to all of your clients, okay? You either take the information and run with it, because I know it works, or think I'm totally crazy, and I'm marketing entirely too much, but I can tell you, I do know, when you get in the habit of marketing once a week to your current list, your car counts do go up substantially. So take my advice, don't take my advice, either way I wish you the best of success.
Просмотров: 173 Captain Car Count
#CarCountDaily | Episode 12 | Who Should You Market Your Auto Repair Services To?
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 12 | http://www.CaptainCarCount.com In the twelfth episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) discusses who shop owners should set their sights on in terms of their target market and who to market their auto repair services to.. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ---------------------------------------------------------------------------------------- Hey shop owners, Ron Ipach here, sometimes known as Captain Car Count, and welcome to yet another episode of Car Count Daily. Now on today's episode, I'm going to be covering the most frequently asked question that I get as an expert marketer for auto repair shops. And that question is, "Who should I market to?" The answer I always give seems to disappoint shop owners, because it's a lot simpler than what you might think. Everybody thinks there's some secret society, or this secret group of people that you have to really attract to your shop to be successful and get more customers to your shop. And it's not anything special. Really, it is your own customers, the people that you've already done business with, the people that know, love and trust you. The people you've already done good service for. Those are the best people that you should be marketing to. Why? Well, let's face it. They're not coming back to you as often as they really should. Most shop owners tell me that the average car should be in the shop at least three times a year. But I'll bet, if you look at your database and count how many times each car's been in your shop, it's not three times. So what I'm telling you is you need to encourage them. You've got to give them a reason to come back to you more often. And let's face it. There are more cars sitting in the driveway than that one car you might be seeing. They may have two or three other cars sitting in the driveway that you're not seeing. They're being taken somewhere else, and maintained or repaired. They're not happening, it's not happening at your shop. So by marketing to the people that you already know, you know what they're buying habits are, you know if they're good customers or if they're bad customers. You just need to get your message to them. I mean, think about it. You can go and spend a lot of money to attract somebody new to your shop, and you have no idea if this person is interested in fixing and maintaining their car. You have no idea if they're willing to spend the money it takes to keep their car running properly. You do know that about your current customers. So why not take any money that you're spending to attract a new customer and start paying attention to your own customer. You know, I've heard the only reason why you're going to lose a current customer is because you're not paying attention to them. You're allowing other people who are advertising to spend more time and energy and effort and market to them than you are. You're just kind of letting them go. Don't let that happen any more. The best customer to get in your shop is the person you already have a relationship with. So take all those marketing dollars that you're using to attract new customers and start marketing to your own customers and I absolutely guarantee you're going to get a lot more car count. That's going to do it for today's episode. I hope it helped. If you like what you're seeing, if you like what you're hearing, leave me a comment down below this video.
Просмотров: 68 Captain Car Count
How To Prepare For A Quick Boost In Car Count | #CarCountDaily | Episode 25
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 25 | http://www.CaptainCarCount.com Free Marketing Tips Straight To Your Email Inbox: http://www.captaincarcount.com/ccdaily In the 25th episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count), shows you how to prepare for and capitalize on a quick boost in car count. Auto Repair Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ----------------------------------------------------------------------------------------
Просмотров: 77 Captain Car Count
Auto Repair Marketing: The Dirty Little 11 Letter Word
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 26 | http://www.CaptainCarCount.com Free Marketing Tips Straight To Your Email Inbox: http://www.captaincarcount.com/ccdaily In the 26th episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count), shows you how to prepare for and capitalize on a quick boost in car count. Auto Repair Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ----------------------------------------------------------------------------------------
Просмотров: 100 Captain Car Count
August 15, 2010 in Baltimore
 
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CCS Balt 2010
Просмотров: 231 Captain Car Count
Ron Ipach rips one
 
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Ron Ipach rips one... but it's not what you're thinking!
Просмотров: 228 Captain Car Count
How To Get More Auto Repair Customers
 
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http://www.cinron.com If you are an auto repair shop owner or automotive service manager and need to get more customers into your shop, Ron Ipach and the good folks at CinRon Marketing Group have just created a free series of videos to show you how to do it - without expensive marketing and advertising gimmicks.
Просмотров: 541 Captain Car Count
#CarCountDaily | Episode 2 | The Number One Job Of An Auto Repair Shop Owner
 
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http://www.CarCountDaily.com | #CarCountDaily | http://www.CaptainCarCount.com In this second episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) will discuss the number one job of an auto repair shop owner. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions Follow us on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ------------------------------------------------------------------ Car Count Daily: Hey shop owners. Captain Car Count here, sometimes known as Ron Ipach, and welcome to yet another edition of Car Count Daily. Today I'm gonna get a little serious with you, because I need you to understand one very, very important concept. This concept is so important that the survival of your business hinges on you understanding what we're talking about here today. What we're gonna be talking about here today is the number one thing, the number one most important thing you could possibly do for your business every single day that's gonna make you more money, give you more time off, make this business a success. Do you know what that is? Let me give you a little bit of a hint. Captain Car Count. What is it that I talk about every single day? Car Count. Marketing is the number one thing you gotta do, because whether you realize it or not, and I'm sure you do realize it, if you don't have a customer in your shop that's giving you money, guess what? You're not making money. You need to focus on getting customers in the shop, because that's what's gonna make your business happen. It doesn't matter how good your technicians are, doesn't matter how good you are, doesn't matter how awesome your location is, or how nice you are, and how you bend over backwards for customer service. That doesn't matter if there's not a car in your shop. You can't make any money on a car that's driving past your shop. You have to do something every single day to get that car that's driving by your shop to stop at your shop and get it up on a lift, because then you have a chance of making money. If you're not making money, you're not in business. Right? So that's why I say the most important thing you need to focus on every single day is your marketing. That's why we have this Car Count Daily thing going out to you every single day, because I need you to focus on it. There's a lot of ways to get customers in your shop, but it all starts with you. You have to have focus, you have to understand how important it is to get those cars in your shop first before you can actually get those cars in your shop. So this is a daily thing. Every single day, focus on this number one thing. Now I get it. There's a lot of other things to focus on, but that all comes later on after you get a car into the shop. You need to get enough cars in the shop, so it's focus, focus, focus on the most important thing. Every time I go to a conference and I'm asking shop owners, "What's the number one thing you need in your business?" They all say, to a tee, they all say, "I need more cars in the shop." If that's the number one thing you need, and I'm telling you it's the number one more important thing for you to have, that's why I'm saying it's the number one job you need to be focusing on every single day. What gets focused on gets achieved. Focus on that marketing, and the rest of the business can fall into place after that. Let's work on the marketing. I'm gonna be here to give you a lot of ideas day in and day out. Stay with me, stay with me day in, day out, and watch these videos, and I'll give you plenty of ideas on how to boost those car counts every single day.
Просмотров: 122 Captain Car Count
CinRon Marketing Group logo animation
 
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http://www.cinron.com CinRon Marketing Group video animation using After Effects.
Просмотров: 200 Captain Car Count
Ron Ipach Gives Away A 1968 Camaro
 
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http://www.cinron.com Gerry & Laura Frank win Ron Ipach's Auto Repair Shop Owners 2006 Better-Your-Best Contest and get the keys to the classic 1968 Camaro
Просмотров: 340 Captain Car Count
Free Marketing Course For Small Business Owners
 
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http://www.myfreemarketingvideos.com Marketing expert Ron Ipach, owner of CinRon Marketing Group, is helping small business owners increase their profits, during these difficult economic times, with his free marketing course, available online at MyFreeMarketingVideos.com.
Просмотров: 130 Captain Car Count
Dubai 2009.mov
 
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Several top speakers all converged on Dubai to speak at the Unlimited Power Online seminar. The speakers were Ron Ipach, Dean Hunt, Raymond Aaron, Harlan Kilstein, James Schramko, Simon Coulson, Travis Miller, Jimmy Vee, Reg Athwal, Ernesto Verdugo, Matthew Wadsworth, Khalid Al-Zanki & Dave Crane.
Просмотров: 282 Captain Car Count
Ron Ipach's Auto Repair SuperBootCamp 2008 in Las Vegas
 
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Join top auto repair shop owners at Ron Ipach and CinRon Marketing Group last ever Marketing Super Boot Camp.
Просмотров: 584 Captain Car Count
What BS Story Are Shop Owners Telling Themselves? | #CarCountDaily | Episode 23
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 23 | http://www.CaptainCarCount.com Free Marketing Tips Straight To Your Email Inbox: http://www.captaincarcount.com/ccdaily In the 23rd episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count), talks about the excuses auto repair shop owners often make in the reasoning to their lack of success. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach ----------------------------------------------------------------------------------------
Просмотров: 52 Captain Car Count
The Auto Repair Event 2011 Las Vegas
 
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http://www.TheAutoRepairEvent.com Join Ron Ipach, CinRon Marketing Group and hundreds of top shop owners at the Auto Repair Event in Las Vegas. Learn new and better ways for marketing, management, operations, sales, hiring, customer service and more.
Просмотров: 170 Captain Car Count
#CarCountDaily | Episode 14 | What Else Are You Doing To Attract And Retain Customers?
 
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http://www.CarCountDaily.com | #CarCountDaily | Episode 14 | http://www.CaptainCarCount.com In the fourteenth episode of Car Count Daily, Ron Ipach (otherwise known as Captain Car Count) talks about everything else an auto repair shop owner should be doing to attract and retain customers. Marketing to help bring in more customers to the auto repair shop, make more money, and boost car count. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairma... https://twitter.com/repairshopcoach ---------------------------------------------------------------------------------------- Hey Shop Owners. Captain Car Count here, sometimes known as Ron Ipach. Welcome to yet another edition of Car Count Daily. Now, on a previous episode, I talked about the number one group of people that you should be marketing to. Now this is the low hanging fruit. The people that know, love and trust you, and people that are willing to give you more money, more often. As you might have guessed, it's your current clients. These are the people you should be spending your money, time and effort to get back to your shop, so they come in more often. But as I suspected, I knew I was going to get a lot of push back because I typically do from shop owners. Because, look, you do a great job for your customers, you do exactly what they want you to do, and provide a phenomenal repair and you maintain their car, so, of course they're going to come back to you, right? That's the argument I get all the time, and I'm here to tell you, no, that's not enough. Okay? I'm going to take the viewpoint of a customer here. Now I get your business, okay, I know all you do to do a great job and maintain the vehicles and fix the cars, and all the busted knuckles and the bloodied hands and all the stuff you go through to do a great job for your customers. But the customers don't see that, you see that. If I'm Joe Customer here, and I'm bringing my car to your shop and it's broken, I am paying you to fix it. So, when you bring it back to me fixed, you've done the job I'm paying you for. Okay? I paid you to do that job. I don't know how difficult it was. I don't know how awesome you were at doing it. I paid you for a service and I got the service. So, that's what Joe Customer thinks, or Jane Customer, is it's ... You're doing what I paid you to do. So, of course, you should do it right. Of course, it should be fixed. Of course, it should be maintained 'cause that's what we're exchanging the dollars for. I'm giving you money, you just give me what I asked for. So, the fact that you did a great job means absolutely nothing to me because I don't know about the bloodied knuckles and how difficult it was to do that repair, or how well trained you needed to be to do that repair because I paid you for that. Okay, now don't get mad at me. I'm just taking the viewpoint of your customers. So, doing a great job, and simply just saying you did a great job is enough to bring them back, I'm going to argue with you all day long because if they're just paying you for that, you're providing a service and that's it. Write this down, and you might want to remember this at all times, it's not what you do, when it comes to repairing the cars, it's what else you do when it comes to repairing the cars. Okay? I'm paying you to fix my car. What else are you doing to develop a relationship with me? What else are you doing to ensure that I'm going to come back to you versus going to the next shop down the street. Because, again, Joe Customer here, all I want is my car fixed and maintained. I'm paying for that service. So, no matter how difficult it is, I'm going to assume if it was real tough, it's going to cost me more money. Okay? It's what else are you doing. What else ... Why are you inviting me back to your shop? Why do you want me to come back to your shop? What offers are you going to give me? What incentives? Why should I come back to you versus going anywhere else? Now, keep that in mind when it comes to your marketing. Understand the most important person you can have in your shop, as a customer, is one that's already been. It's that repeat business that will build your business. Simply doing a good job isn't good enough anymore. It's a matter of what else you're doing. Impress me, give me outstanding customer service. Market to me, let me know that you care to have me back in your shop, and I will come back to you. That's why it's the most important group of people that you want to market to. Keep that in mind and you will blow your car counts through the roof. I guarantee it.
Просмотров: 159 Captain Car Count
Pass This Video On - for Business Owners & Entrepreneurs
 
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http://www.ronipach.com/charity Well-know business and marketing expert Ron Ipach is auctioning off a day of consulting with the proceeds going to Saint Jude Children's Research Hospital.
Просмотров: 125 Captain Car Count
How To Get More Online Reviews For Your Auto Repair Shop
 
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http://www.soapboxx.io Use our FREE Review Scan to generate an instant online reputation report for your business. Get More Customer Reviews In A Week Than You Now Get In An Entire Month & Join the Smart Shop Owners who use Soapboxx to get more 5-Star reviews! According to a recent survey, 88% of consumers trust online reviews as much as personal recommendations from real people. Positive customer reviews may be the single most effective new customer marketing you can do for your auto repair shop. But how do you do it? Soapboxx specializes in working with auto repair businesses like yours and will help get your customers spreading the good word about your shop on the sites that matter. We help you tactfully ask and remind customers for feedback, guide them through the online review process, and give you a chance to intercept dissatisfied customers before they write a negative review.
Просмотров: 43 Captain Car Count
The Most Important 30 Minutes Of A Shop Owner's Day
 
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Subscribe for the newest episodes: https://www.carcountdaily.com Episode 28: Ron Ipach a.k.a. Captain Car Count goes over why the hardest job of an auto repair shop owner can be getting stuff done, and how a mere 30 minutes a day can solve the problem. Don't forget to use the hashtag #CarCountDaily when posting about auto repair marketing, car count, or shop owner questions. Follow Captain Car Count on social: https://www.facebook.com/captaincarcount https://www.twitter.com/captaincarcount Repair Shop Coach: http://www.repairshopcoach.com Repair Shop Coach Social: https://www.facebook.com/autorepairmarketing https://twitter.com/repairshopcoach
Просмотров: 44 Captain Car Count