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Видео добавленное пользователем “MaRS Entrepreneurship Programs”
Seven Lessons from Manufacturing in China
 
08:56
Catherine Choi, Founder, SoYoung Inc., went from no experience with contract manufacturing to learning the ropes the hard way. Catherine provides her top tips for entrepreneurs about to embark on the contract manufacturing process.
Просмотров: 13343 MaRS Entrepreneurship Programs
Recruitment and Selection Strategies: 5 Hot Tips
 
04:39
Margo Crawford, President & CEO of Business Sherpa in Ottawa gives five essential tips for entrepreneurs recruiting candidates for strategic start-up growth.
Просмотров: 23867 MaRS Entrepreneurship Programs
Building a Software Development Team: Three Hot Tips for Startups
 
03:07
Khurram Virani and Jake Hirsch-Allen, both partners at Functional Imperative, highlight the type of software development needs for a startup, and ways to find and retain the right team. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 21873 MaRS Entrepreneurship Programs
Succeeding with E-Commerce and Selling Online: Four Hot Tips for Startups
 
03:14
Getting started with e-commerce? Hear tips on positioning your startup online, using analytics to optimize your business model, and more. Axel Kuhn is the principal and co-founder of ePath eCommerce Consulting, and is also an instructor with the eCommerce/eBusiness Management program at the University of Toronto. Subscribe - https://www.youtube.com/subscription_center?add_user=marscentre MaRS Twitter - https://twitter.com/MaRSDD MaRS Facebook - https://www.facebook.com/MaRSCentre MaRS LinkedIn - https://www.linkedin.com/company/mars... MaRS Library - https://www.marsdd.com/mars-library/ About Entrepreneurship 101 Entrepreneurship 101 is Canada’s largest live and online entrepreneurship course. Aimed at technology entrepreneurs and social innovators, the course covers the fundamentals of starting and building a new venture: testing the market, defining a business model, organizing finances, recruiting talent and more. Learn more: https://www.marsdd.com/ent101/ About MaRS Discovery District MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs. MaRS supports promising young ventures tackling key societal challenges in the health, cleantech and ICT sectors. In addition to helping startups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries and driving ideas to impact.
Просмотров: 8263 MaRS Entrepreneurship Programs
Succeeding with SaaS: Four Hot Tips for Start-ups
 
04:23
Mark MacLeod, General Partner, Real Ventures, discusses key points of how to succeed using the software-as-a-service (SaaS) revenue model. MaRS - Building Canada's next generation of global technology companies. marsdd.com
Просмотров: 6707 MaRS Entrepreneurship Programs
Preparing for PR: Five Hot Tips for Startups
 
04:10
Mary Keating and Monta Johnson of Hill+Knowlton Strategies discuss what a startup needs to have in place before it is ready for public relations (PR). MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 5028 MaRS Entrepreneurship Programs
Public Relations 101 - 4 hot tips for start-ups
 
03:33
Hill and Knowlton's Mary Keating and David Chin offer great public relations tips for start-ups - why is PR important, when to start thinking about it & what to do when you get that first big media interview. MaRS - Building Canadas next generation of global technology companies. www.marsdd.com
Просмотров: 11920 MaRS Entrepreneurship Programs
Creating a Great Startup Marketing Program: Three Hot Tips for Startups
 
03:35
April Dunford, Founder, Rocket Launch Marketing, describes three key pieces of information that startups need to create a successful marketing program. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 4201 MaRS Entrepreneurship Programs
Trade Show Marketing 101
 
16:49
David Payne, CEO, Invent Dev, shares his trade show marketing expertise on improving participant engagement with your booth, generating (and pursuing) quality leads and preparing your team for a successful show.
Просмотров: 5745 MaRS Entrepreneurship Programs
Winning Body Language: Startup Tips
 
02:26
Body language expert Mark Bowden highlights key techniques to help entrepreneurs deliver a confident and winning pitch. 1. Put your body on display 2. Speak from your belly 3. Don’t dangle your hands 4. Keep your gestures symmetrical
Просмотров: 1296 MaRS Entrepreneurship Programs
Approaching an angel investor: Four Hot Tips for Startups
 
02:55
Are you seeking capital? Karen Grant, Executive Director and Founder, Angel One Investor Network, provides key advice for startups preparing to approach potential investors.
Просмотров: 2436 MaRS Entrepreneurship Programs
Developing and Delivering Pharmaceutical Products: Four Hot Tips for Start-ups
 
04:08
Colin Minchom, President, Cordack Inc., shares tips for successfully steering through the pharmaceutical product development (CMC) process.
Просмотров: 3616 MaRS Entrepreneurship Programs
Isadore Sharp: The golden rule
 
13:50
Four Seasons founder and chairman Isadore Sharp talks about the golden rule and how it helped him build a high-performance company culture that became the best in the hotel industry. | Part 3 of 4
Просмотров: 7259 MaRS Entrepreneurship Programs
Honing Your B2B Sales Strategy: Four Hot Tips for Startups
 
03:54
Mark Elliott, Co-Founder, Venture Accelerator Partners Inc., discusses four ways for startups to strengthen their B2B sales strategy.
Просмотров: 2419 MaRS Entrepreneurship Programs
Bootstrapping ― Entrepreneurship 101 2012/13
 
56:15
Charles Plant, Founder and Chairman, Material Minds, highlights the advantages of bootstrapping as he explains how some of the best companies used this financing approach. He discusses a few key bootstrapping strategies and strongly advises startups to pick a business with the right fit, keep the business plan simple and find employees who will share the risk. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 24720 MaRS Entrepreneurship Programs
The Art of Pricing: What should you charge?
 
19:14
Kevin Smith from The Story Architect explains the process of identifying and validating a pricing model. His recommendation? Learn how the most popular pricing models work, then design simple tests to structure the right pricing strategy for your company. | Part 2 of 3
Просмотров: 2861 MaRS Entrepreneurship Programs
How to Be a Better Product Manager
 
02:17
Throughout Entrepreneurship 101 online, we discuss the complexities of product management and product development in order to help founders recognize and solve these issues early on. Along with E101 online course facilitator Nathan Monk, co-founder and CEO of MedStack Balaji Gopalan takes learners through product basics in the following lesson. To see the entire lesson, as well as participate in the five-week course, be sure to register by Monday, November 15. To do so, follow this link: https://www.marsdd.com/ent101
Просмотров: 1254 MaRS Entrepreneurship Programs
How do I know when it is time to terminate an employee?
 
02:37
Terminating an employee is one of the hardest things for a manager to do. Follow these steps to ensure you know when it is time to terminate an employee. Speakers: Tim Wohlgemut, Entrepreneur Murray McCaig, Managing Partner, ArcTern Ventures Mike Amos, Former Founder and CEO, Empathica Inc.
Просмотров: 2203 MaRS Entrepreneurship Programs
How to Plan and Execute Great Startup Marketing Programs - MaRS Best Practices
 
01:17:12
April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 89202 MaRS Entrepreneurship Programs
Meet The Entrepreneurs - Tiffinday
 
06:00
A major life change caused Tiffinday's Seema Pabari to radically rethink her life. The result? Some of the most delicious food you'll ever taste. All prepared and delivered in an eco-conscious way by a company with a sustainable, triple bottom line. MaRS - Building Canada's next generation of global technology companies. marsdd.com
Просмотров: 9374 MaRS Entrepreneurship Programs
Compensation Strategies: Finding the right balance between rewarding individuals and spending wisely
 
01:18:40
Lynn Cameron & Helen Robert, Managing Partners, TechEdge Compensation is one of the biggest investments a company will make. Learn how to invest wisely by developing a simple compensation program to support sustainability and growth. Many young companies manage salaries in an intuitive, ad-hoc manner - learn about the pitfalls of this approach, and how to avoid them as your company grows. Part of the MaRS Best Practices Series MaRS - Building Canada's next generation of global technology companies. marsdd.com
Просмотров: 10337 MaRS Entrepreneurship Programs
How Wealthsimple Raised $30 Million in the First Two Years in Business
 
10:11
Michael Katchen, Founder & CEO, Wealthsimple, raised over $30 million in the first two years in business. Michael shares insights on how Wealthsimple succeeded in finding investors and closing a large round early on.
Просмотров: 9106 MaRS Entrepreneurship Programs
Dr. John Wallace — Tao of Discovery Documentary
 
05:14
The Tao of Discovery documentary series profiles eight medical researchers who have been honoured with the Premier's Summit Award. In it, the scientists explain their personal "Tao of discovery"—the origin and evolution of the "Eureka!" moment that ignited their careers. Filmed outside the lab, these short interviews provide refreshing insights into the personal passions that have propelled the scientists' search for meaning and sparked discovery.
Просмотров: 1746 MaRS Entrepreneurship Programs
Creating Value for the Customer and Developing a Business Model
 
11:19
Isadore Sharp, Founder and Chairman, Four Seasons, tells how he created an extraordinary customer experience by staying close to the basic principles of business and constantly innovating to stay current and ahead of the competition. | Part 2 of 4
Просмотров: 2809 MaRS Entrepreneurship Programs
Meet The Entrepreneurs - Morgan Solar
 
05:22
John Paul Morgan tells the story of Morgan Solar, a company founded on John Paul's vision to use technology innovation to dramatically reduce the cost of harvesting solar energy. From inspiration to prototyping to winning investors and major strategic partners, Morgan Solar's successes are an example to other cleantech entrepreneurs, innovating to make renewable energy available to all.
Просмотров: 2639 MaRS Entrepreneurship Programs
Geoffrey Moore - The Chasm Has Evolved
 
50:42
Geoffrey has made the understanding and effective exploitation of disruptive technologies the core of his life's work. His books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line are best sellers and required reading at leading business schools. Highly regarded as a dynamic public speaker, Geoffrey is the founder of The Chasm Group and currently is the managing partner of TCG Advisors. Part of Communitech's 2011 Tech Leadership Conference
Просмотров: 20131 MaRS Entrepreneurship Programs
Building an MVP: Four Hot Tips for Startups
 
03:03
Jake Hirsch-Allen, Partner, Functional Imperative, explains why startups should test their ideas using a minimum viable product (MVP), and describes where to start.
Просмотров: 1159 MaRS Entrepreneurship Programs
Growth Hack Your Way to Startup Traction
 
16:50
Jeff Goldenberg, Head of Growth, Borrowell, shares the essentials to starting your business with a growth-hacking mindset. Jeff discusses practical strategies for startup digital marketing.
Просмотров: 3018 MaRS Entrepreneurship Programs
Development and Delivery of Pharmaceutical Products  (CMC) - MaRS Best Practices
 
01:07:46
Moving from drug discovery to drug development requires a particular skillset usually not yet honed by start-ups. This phase of the development process is highly regulated and critical. Let Dr. Colin Minchom take you through the aspects of the Chemistry, Manufacturing and Control (CMC) portion of the drug development process. Watch this video to learn about the pharmaceutical product development which includes objectives of formulation, cost-effective strategies to reach key milestones and more. MaRS -- Building Canada's next generation of global technology companies. marsdd.com
Просмотров: 25798 MaRS Entrepreneurship Programs
Product Development - Entrepreneurship 101 2013/14
 
55:54
Steve Carkner, Founder and CTO, Panacis Inc., explains how to take your product idea and make it a reality. He describes different product development models and illustrates essential planning criteria using the simple example of designing a flashlight.
Просмотров: 9348 MaRS Entrepreneurship Programs
Shopify's Brennan Loh on Creating Value with Partnerships
 
18:55
Brennan Loh, Head of Business Development, Shopify, shares how to start identifying the value of a partnership. Find out how Brennan uses mindfulness in negotiations to ensure your startup continues to accelerate growth and delight customers. | Part 2 of 3
Просмотров: 1301 MaRS Entrepreneurship Programs
Meet The Entrepreneurs - Hydrogenics
 
06:14
"When I grow up, I want to electrolyze water to produce hydrogen fuel" - not something you hear from the average kid, but Hydrogenics' CTO and co-founder Joe Cargnelli was not your average kid! He was able to parlay his childhood fascination with all things hydrogen into one of the world's leading manufacturers of hydrogen fuel cells and electrolyzers. His company is at the forefront of the industry and is capitalizing on the renewed interest for this domestically produced clean fuel source, and it all started with a grade six science experiment! MaRS - Building Canada's next generation of global technology companies. marsdd.com
Просмотров: 1541 MaRS Entrepreneurship Programs
From Small Business Owner to Franchise CEO
 
08:36
Kristen Wood, CEO & Creator, THE TEN SPOT, recommends that aspiring entrepreneurs create a “to-do” list and then focus on those individual tasks. Hear how Kristen used the power of the to-do list to help her build her business into a Canada-wide franchise.
Просмотров: 5078 MaRS Entrepreneurship Programs
How to Find the Right Investor
 
17:50
There is more to it than getting an investor to write you a cheque. In this talk, Damien Steel and Daniel Klass share advice on what it’s really like working with investors and why it’s key to understand how the business of venture capital works.
Просмотров: 1692 MaRS Entrepreneurship Programs
Lifecycle of a startup
 
18:00
Do you have an idea for a new product? In this talk, Jon Worren of MaRS Discovery District walks through the step-by-step process to build a startup.
Просмотров: 3464 MaRS Entrepreneurship Programs
Creating a Sales and Business Development Strategy - Entrepreneurship 101 2009/10
 
01:19:30
You've developed a great technology idea and now it's time to sell it. Sales and business development are key drivers of growth for start-ups but business-to-business sales is a complex process, especially when your technology is new to the market. This session will help you prepare for your first sale/s by covering: types of sales/distribution channels and how to choose the right one for you, identifying the right targets, stages of the Sales Funnel, the sales call (booking it, preparing for it, and conducting it) , identifying sales risks and challenges closing a sale . Given the critical importance of selling for a start-up, this is a can't-miss session. MaRS - Building Canada's next generation of global technology companies. marsdd.com
Просмотров: 47035 MaRS Entrepreneurship Programs
Building a Business Model - Entrepreneurship 101 2008/09
 
51:16
Speaker: Ajay Agrawal, Peter Munk Professor of Entrepreneurship at the Rotman School of Management Summary: You've prototyped your idea and formed a company to take it to market — now what? Your business model determines how you actually exploit this opportunity -- do you simply sell a product? A service? A product plus service? Do you add auxiliary products that you simply buy and re-sell? Prof. Ajay Agrawal talks about business models. MaRS - Building Canada's next generation of global technology companies. www.marsdd.com
Просмотров: 3304 MaRS Entrepreneurship Programs
Understanding Different Types of Entrepreneurship
 
11:43
In this E101 lecture, we discuss how the market has shifted away from the separation of charities and for-profits and toward new forms of social ventures and triple bottom-line business models. | Part 1 of 3 Speaker: Allyson Hewitt, Senior Fellow, Social Innovation, MaRS Discovery District; Director, SiG@MaRS
Просмотров: 2721 MaRS Entrepreneurship Programs
Doing Business With China: Five Hot Tips for Startups
 
03:22
Aron Solomon, Head, LegalX, MaRS Discovery District, and Chris Flood, Counsel, Blakes, share insights on how startups can recognize and make the most of market opportunities with China.
Просмотров: 2716 MaRS Entrepreneurship Programs
Newtonian Shift
 
02:58
Experience the energy transition to 2030 in one day. Disruptive technologies, distributed generation and new customer-facing services are transforming the utility sector. The Advanced Energy Centre is inviting C level executives from utilities across Ontario to explore alternative business models, and new ways to remain competitive and build new revenue streams in this changing landscape. Newtonian Shift is a new kind of collaborative workshop, providing utility leaders the opportunity to experience a realistic simulation of over 15 years of utility sector transformation in less than a day. This intimate business strategy game has already been successfully used by multiple utilities from across Europe, to prepare for a transformed electricity sector. Combining evidence based analysis, we have customized this session to give thought leaders from the Ontarian electricity industry an opportunity to explore the changing dynamics of our electricity system over the coming decades, and the unique opportunities this presents to utilities.
Просмотров: 2922 MaRS Entrepreneurship Programs
Manufacturing Your Hardware Product
 
16:09
Miriam Tuerk, Co-founder and CEO, Clear Blue Technologies, discusses the challenge of manufacturing a hardware product while keeping up with the accelerating pace of underlying technologies and radical changes from microprocessors to communications networks.
Просмотров: 1598 MaRS Entrepreneurship Programs
How do I have the termination conversation with my employee?
 
03:43
Learn how to communicate the most important elements of the termination process to an employee. These practical tips include how to avoid an unorganized closing and when to consider seeking legal counsel. Speakers: Mike Amos, Former Founder and CEO, Empathica Inc. Tim Wohlgemut, Entrepreneur
Просмотров: 1573 MaRS Entrepreneurship Programs
Lean Analytics: Using data to build a better startup faster - MaRS Global Leadership
 
58:41
Alistair Croll, author of Lean Analytics, explains the concepts of his book. He highlights the Lean Analytics cycle and five stages. Alistair strongly advises startups to pick the one metric that matters the most and to focus on it. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 9456 MaRS Entrepreneurship Programs
Defining the Value in Your Value Proposition
 
13:44
Joe Wilson, Director of Business Development at Spongelab Interactive, discusses the different kinds of value your product may deliver to solve customer problems and provide specific benefits—and how these values shape your value proposition. | Part 2 of 3 Subscribe - https://www.youtube.com/subscription_center?add_user=MaRScentre MaRS Twitter - https://twitter.com/MaRSDD MaRS Facebook - https://www.facebook.com/MaRSCentre MaRS LinkedIn - https://www.linkedin.com/company/mars-discovery-district MaRS Library - https://www.marsdd.com/mars-library/ About Entrepreneurship 101 Entrepreneurship 101 is Canada’s largest live and online entrepreneurship course. Aimed at technology entrepreneurs and social innovators, the course covers the fundamentals of starting and building a new venture: testing the market, defining a business model, organizing finances, recruiting talent and more. Learn more: https://www.marsdd.com/ent101/ About MaRS Discovery District MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs. MaRS supports promising young ventures tackling key societal challenges in the health, cleantech and ICT sectors. In addition to helping startups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries and driving ideas to impact.
Просмотров: 804 MaRS Entrepreneurship Programs
Digital Marketing Strategy: E-Commerce distribution
 
17:35
Tom Walsham, Director of Product, The Working Group (TWG), discusses the different e-commerce marketplaces startups can use to rapidly scale their customer acquisition efforts. He looks at how startups can identify the right channels for their product or service.
Просмотров: 8619 MaRS Entrepreneurship Programs
Financial Planning/Budgeting - Entrepreneurship 101 2012/13
 
51:30
Andrew Graham, Senior Director, Insurance, President's Choice Financial, emphasizes the importance of a startup's financial planning. He advises entrepreneurs on how to efficiently use three financial tools―the income statement, the cash flow forecast and the balance sheet. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 26885 MaRS Entrepreneurship Programs
The evolution of the HR function in fast growing startups
 
03:10
Bonnie Busby, Head of People at Wattpad, explains why the size and rate of growth of your startup will determine when it is time to establish specialized human resource (HR) functions. Bonnie advises that startups focus on building a strong founding team and getting the employment agreements right, as this will be critical later on.
Просмотров: 723 MaRS Entrepreneurship Programs
Go-To-Market Strategy - Entrepreneurship 101 2013/14
 
45:31
Murray McCaig, Managing Partner, MaRS Cleantech Fund, highlights four core elements in creating a cohesive, customer-centric, go-to-market strategy that integrates an iterative process. Using case studies, Murray offers entrepreneurs tips on where to get started and illustrates barriers to scaling and selling a product.
Просмотров: 4482 MaRS Entrepreneurship Programs
Using Digital Badges in Education: Five Hot Tips for Startups
 
03:07
Create effective digital badges to accredit knowledge and skills. Learn how to create and use digital badges that are meaningful for both learners and for employers. Speakers: Peter Janzow, Open Badges Lead, Pearson VUE Kathryn Meisner, Director, Hive Toronto at Mozilla Charles Tsai, Director of Learning Networks, Ashoka Canada
Просмотров: 1553 MaRS Entrepreneurship Programs
Emerging Business Models in the Education Sector - MaRS Best Practices
 
01:08:38
Thinking of starting an education technology (edtech) startup? Krista Jones and Aron Solomon, Senior Advisors at MaRS, tell you what's working (and not working) in education technology business models. They explore this by examining startups like Code Academy, Edmodo, Knewton, and others.
Просмотров: 4753 MaRS Entrepreneurship Programs