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Видео добавленное пользователем “MaRS Entrepreneurship Programs”
Seven Lessons from Manufacturing in China
 
08:56
Catherine Choi, Founder, SoYoung Inc., went from no experience with contract manufacturing to learning the ropes the hard way. Catherine provides her top tips for entrepreneurs about to embark on the contract manufacturing process.
Просмотров: 15331 MaRS Entrepreneurship Programs
Building a Software Development Team: Three Hot Tips for Startups
 
03:07
Khurram Virani and Jake Hirsch-Allen, both partners at Functional Imperative, highlight the type of software development needs for a startup, and ways to find and retain the right team. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 22656 MaRS Entrepreneurship Programs
Recruitment and Selection Strategies: 5 Hot Tips
 
04:39
Margo Crawford, President & CEO of Business Sherpa in Ottawa gives five essential tips for entrepreneurs recruiting candidates for strategic start-up growth.
Просмотров: 24439 MaRS Entrepreneurship Programs
Succeeding with E-Commerce and Selling Online: Four Hot Tips for Startups
 
03:14
Getting started with e-commerce? Hear tips on positioning your startup online, using analytics to optimize your business model, and more. Axel Kuhn is the principal and co-founder of ePath eCommerce Consulting, and is also an instructor with the eCommerce/eBusiness Management program at the University of Toronto. Subscribe - https://www.youtube.com/subscription_center?add_user=marscentre MaRS Twitter - https://twitter.com/MaRSDD MaRS Facebook - https://www.facebook.com/MaRSCentre MaRS LinkedIn - https://www.linkedin.com/company/mars... MaRS Library - https://www.marsdd.com/mars-library/ About Entrepreneurship 101 Entrepreneurship 101 is Canada’s largest live and online entrepreneurship course. Aimed at technology entrepreneurs and social innovators, the course covers the fundamentals of starting and building a new venture: testing the market, defining a business model, organizing finances, recruiting talent and more. Learn more: https://www.marsdd.com/ent101/ About MaRS Discovery District MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs. MaRS supports promising young ventures tackling key societal challenges in the health, cleantech and ICT sectors. In addition to helping startups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries and driving ideas to impact.
Просмотров: 8765 MaRS Entrepreneurship Programs
Succeeding with SaaS: Four Hot Tips for Start-ups
 
04:23
Mark MacLeod, General Partner, Real Ventures, discusses key points of how to succeed using the software-as-a-service (SaaS) revenue model. MaRS - Building Canada's next generation of global technology companies. marsdd.com
Просмотров: 6973 MaRS Entrepreneurship Programs
Preparing for PR: Five Hot Tips for Startups
 
04:10
Mary Keating and Monta Johnson of Hill+Knowlton Strategies discuss what a startup needs to have in place before it is ready for public relations (PR). MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 5130 MaRS Entrepreneurship Programs
Approaching an angel investor: Four Hot Tips for Startups
 
02:55
Are you seeking capital? Karen Grant, Executive Director and Founder, Angel One Investor Network, provides key advice for startups preparing to approach potential investors.
Просмотров: 2825 MaRS Entrepreneurship Programs
Public Relations 101 - 4 hot tips for start-ups
 
03:33
Hill and Knowlton's Mary Keating and David Chin offer great public relations tips for start-ups - why is PR important, when to start thinking about it & what to do when you get that first big media interview. MaRS - Building Canadas next generation of global technology companies. www.marsdd.com
Просмотров: 11985 MaRS Entrepreneurship Programs
Winning Body Language: Startup Tips
 
02:26
Body language expert Mark Bowden highlights key techniques to help entrepreneurs deliver a confident and winning pitch. 1. Put your body on display 2. Speak from your belly 3. Don’t dangle your hands 4. Keep your gestures symmetrical
Просмотров: 1368 MaRS Entrepreneurship Programs
Creating a Great Startup Marketing Program: Three Hot Tips for Startups
 
03:35
April Dunford, Founder, Rocket Launch Marketing, describes three key pieces of information that startups need to create a successful marketing program. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 4330 MaRS Entrepreneurship Programs
Trade Show Marketing 101
 
16:49
David Payne, CEO, Invent Dev, shares his trade show marketing expertise on improving participant engagement with your booth, generating (and pursuing) quality leads and preparing your team for a successful show.
Просмотров: 7195 MaRS Entrepreneurship Programs
How do I know when it is time to terminate an employee?
 
02:37
Terminating an employee is one of the hardest things for a manager to do. Follow these steps to ensure you know when it is time to terminate an employee. Speakers: Tim Wohlgemut, Entrepreneur Murray McCaig, Managing Partner, ArcTern Ventures Mike Amos, Former Founder and CEO, Empathica Inc.
Просмотров: 2313 MaRS Entrepreneurship Programs
Isadore Sharp: The golden rule
 
13:50
Four Seasons founder and chairman Isadore Sharp talks about the golden rule and how it helped him build a high-performance company culture that became the best in the hotel industry. | Part 3 of 4
Просмотров: 7930 MaRS Entrepreneurship Programs
Honing Your B2B Sales Strategy: Four Hot Tips for Startups
 
03:54
Mark Elliott, Co-Founder, Venture Accelerator Partners Inc., discusses four ways for startups to strengthen their B2B sales strategy.
Просмотров: 2531 MaRS Entrepreneurship Programs
Developing and Delivering Pharmaceutical Products: Four Hot Tips for Start-ups
 
04:08
Colin Minchom, President, Cordack Inc., shares tips for successfully steering through the pharmaceutical product development (CMC) process.
Просмотров: 3806 MaRS Entrepreneurship Programs
Bootstrapping ― Entrepreneurship 101 2012/13
 
56:15
Charles Plant, Founder and Chairman, Material Minds, highlights the advantages of bootstrapping as he explains how some of the best companies used this financing approach. He discusses a few key bootstrapping strategies and strongly advises startups to pick a business with the right fit, keep the business plan simple and find employees who will share the risk. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 25060 MaRS Entrepreneurship Programs
How to Be a Better Product Manager
 
02:17
Throughout Entrepreneurship 101 online, we discuss the complexities of product management and product development in order to help founders recognize and solve these issues early on. Along with E101 online course facilitator Nathan Monk, co-founder and CEO of MedStack Balaji Gopalan takes learners through product basics in the following lesson. To see the entire lesson, as well as participate in the five-week course, be sure to register by Monday, November 15. To do so, follow this link: https://www.marsdd.com/ent101
Просмотров: 1321 MaRS Entrepreneurship Programs
Lifecycle of a startup
 
18:00
Do you have an idea for a new product? In this talk, Jon Worren of MaRS Discovery District walks through the step-by-step process to build a startup.
Просмотров: 3603 MaRS Entrepreneurship Programs
The Art of Pricing: What should you charge?
 
19:14
Kevin Smith from The Story Architect explains the process of identifying and validating a pricing model. His recommendation? Learn how the most popular pricing models work, then design simple tests to structure the right pricing strategy for your company. | Part 2 of 3
Просмотров: 3837 MaRS Entrepreneurship Programs
How to Plan and Execute Great Startup Marketing Programs - MaRS Best Practices
 
01:17:12
April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 91750 MaRS Entrepreneurship Programs
Lived it Lecture with Bruce Poon Tip of G Adventures - Entrepreneurship 101 2012/13
 
01:13:06
Bruce Poon Tip, Founder, G Adventures, takes us through his successful entrepreneurial journey as he explains his motivation behind starting his business and the challenges he overcame. Bruce strongly advises startups to engage customers beyond the product in order to create better solutions. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 7770 MaRS Entrepreneurship Programs
Growth Hack Your Way to Startup Traction
 
16:50
Jeff Goldenberg, Head of Growth, Borrowell, shares the essentials to starting your business with a growth-hacking mindset. Jeff discusses practical strategies for startup digital marketing.
Просмотров: 3419 MaRS Entrepreneurship Programs
How Wealthsimple Raised $30 Million in the First Two Years in Business
 
10:11
Michael Katchen, Founder & CEO, Wealthsimple, raised over $30 million in the first two years in business. Michael shares insights on how Wealthsimple succeeded in finding investors and closing a large round early on.
Просмотров: 9308 MaRS Entrepreneurship Programs
Meet The Entrepreneurs - Morgan Solar
 
05:22
John Paul Morgan tells the story of Morgan Solar, a company founded on John Paul's vision to use technology innovation to dramatically reduce the cost of harvesting solar energy. From inspiration to prototyping to winning investors and major strategic partners, Morgan Solar's successes are an example to other cleantech entrepreneurs, innovating to make renewable energy available to all.
Просмотров: 2649 MaRS Entrepreneurship Programs
Product Development - Entrepreneurship 101 2013/14
 
55:54
Steve Carkner, Founder and CTO, Panacis Inc., explains how to take your product idea and make it a reality. He describes different product development models and illustrates essential planning criteria using the simple example of designing a flashlight.
Просмотров: 9420 MaRS Entrepreneurship Programs
Building an MVP: Four Hot Tips for Startups
 
03:03
Jake Hirsch-Allen, Partner, Functional Imperative, explains why startups should test their ideas using a minimum viable product (MVP), and describes where to start.
Просмотров: 1181 MaRS Entrepreneurship Programs
Creating Value for the Customer and Developing a Business Model
 
11:19
Isadore Sharp, Founder and Chairman, Four Seasons, tells how he created an extraordinary customer experience by staying close to the basic principles of business and constantly innovating to stay current and ahead of the competition. | Part 2 of 4
Просмотров: 3052 MaRS Entrepreneurship Programs
Dr. John Wallace — Tao of Discovery Documentary
 
05:14
The Tao of Discovery documentary series profiles eight medical researchers who have been honoured with the Premier's Summit Award. In it, the scientists explain their personal "Tao of discovery"—the origin and evolution of the "Eureka!" moment that ignited their careers. Filmed outside the lab, these short interviews provide refreshing insights into the personal passions that have propelled the scientists' search for meaning and sparked discovery.
Просмотров: 1789 MaRS Entrepreneurship Programs
MaRS presents Financial forecasting: What you need to know - 5 Hot Tips for Start-ups
 
06:07
Charles Plant, CFO of MaRS Discovery District, shares the ins and outs of building a realistic revenue forecast. He highlights why they matter, what you need to know and what you need to avoid, and which approaches you can take. MaRS - Building Canada's next generation of global technology companies. marsdd.com
Просмотров: 1858 MaRS Entrepreneurship Programs
Lean Analytics: Using data to build a better startup faster - MaRS Global Leadership
 
58:41
Alistair Croll, author of Lean Analytics, explains the concepts of his book. He highlights the Lean Analytics cycle and five stages. Alistair strongly advises startups to pick the one metric that matters the most and to focus on it. MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/
Просмотров: 9624 MaRS Entrepreneurship Programs
Negotiation for Fun and Profit - Entrepreneurship 101 2008/09
 
01:14:08
Speaker: Michael Erdle The art of effective negotiation; how to build lasting agreements without becoming either a bully or a wimp. The art of negotiation touches every aspect of our lives --we routinely negotiate with our spouses, our children, our landlord, our employer, and so on. It is equally important in business -- we negotiate with our customers, our suppliers and our investors. This lecture, "Negotiation for Fun and Profit," is given by Michael Erdle, managing partner of Deeth Williams Wall. Michael is a specialist in mediation and arbitration and gives a thorough grounding in the basics of negotiating skills. Case studies focus on issues situations most entrepreneurs will face: research projects, starting a business venture, obtaining investors and licensing a product or invention. MaRS - Building Canada's next generation of global technology companies. www.marsdd.com
Просмотров: 6161 MaRS Entrepreneurship Programs
Geoffrey Moore - The Chasm Has Evolved
 
50:42
Geoffrey has made the understanding and effective exploitation of disruptive technologies the core of his life's work. His books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line are best sellers and required reading at leading business schools. Highly regarded as a dynamic public speaker, Geoffrey is the founder of The Chasm Group and currently is the managing partner of TCG Advisors. Part of Communitech's 2011 Tech Leadership Conference
Просмотров: 20348 MaRS Entrepreneurship Programs
Doing Business With China: Five Hot Tips for Startups
 
03:22
Aron Solomon, Head, LegalX, MaRS Discovery District, and Chris Flood, Counsel, Blakes, share insights on how startups can recognize and make the most of market opportunities with China.
Просмотров: 3017 MaRS Entrepreneurship Programs
Sales - Entrepreneurship 101 2010/11
 
01:02:10
How are you going to sell your product? Learn the principles of "selling value" to your customers, with a special emphasis on the challenges of sales for technology start-ups. Get tips for dealing with stakeholders and distributors and learn how to manage risks and problems. Get practical tips for making sales calls, including how to successfully close a sale and follow-up with potential customers. MaRS - Building Canada's next generation of global technology companies. marsdd.com
Просмотров: 2094 MaRS Entrepreneurship Programs
From Small Business Owner to Franchise CEO
 
08:36
Kristen Wood, CEO & Creator, THE TEN SPOT, recommends that aspiring entrepreneurs create a “to-do” list and then focus on those individual tasks. Hear how Kristen used the power of the to-do list to help her build her business into a Canada-wide franchise.
Просмотров: 5857 MaRS Entrepreneurship Programs
How to Find the Right Investor
 
17:50
There is more to it than getting an investor to write you a cheque. In this talk, Damien Steel and Daniel Klass share advice on what it’s really like working with investors and why it’s key to understand how the business of venture capital works.
Просмотров: 1723 MaRS Entrepreneurship Programs
Using Digital Badges in Education: Five Hot Tips for Startups
 
03:07
Create effective digital badges to accredit knowledge and skills. Learn how to create and use digital badges that are meaningful for both learners and for employers. Speakers: Peter Janzow, Open Badges Lead, Pearson VUE Kathryn Meisner, Director, Hive Toronto at Mozilla Charles Tsai, Director of Learning Networks, Ashoka Canada
Просмотров: 1643 MaRS Entrepreneurship Programs
How to have a productive conversation with an under performing employee?
 
03:15
Learn tips on having a productive conversation with an underperforming employee. Make sure they understand what is expected and can proceed believing the issues can be resolved. Speakers: Joanne Thomsen, VP of Talent, MaRS Discovery District Tim Wohlgemut, Entrepreneur Mike Amos, former founder and CEO, Empathica Inc.
Просмотров: 1421 MaRS Entrepreneurship Programs
The Evolving Role of the CEO: Startup Tips
 
02:18
In a tech company, a key growth enabler is the CEO’s ability to redefine their role as the business changes. Will Anderson, CEO, Resolver, highlights tactics CEOs need to employ to maintain corporate growth. Brought to you by Best in Klass: A Founder to Founder Enterprise SaaS Series 1. Shift your focus from execution to strategy to culture 2. Pick investors wisely 3. Balance the needs of all your stakeholders 4. Stay level
Просмотров: 919 MaRS Entrepreneurship Programs
Development and Delivery of Pharmaceutical Products  (CMC) - MaRS Best Practices
 
01:07:46
Moving from drug discovery to drug development requires a particular skillset usually not yet honed by start-ups. This phase of the development process is highly regulated and critical. Let Dr. Colin Minchom take you through the aspects of the Chemistry, Manufacturing and Control (CMC) portion of the drug development process. Watch this video to learn about the pharmaceutical product development which includes objectives of formulation, cost-effective strategies to reach key milestones and more. MaRS -- Building Canada's next generation of global technology companies. marsdd.com
Просмотров: 26627 MaRS Entrepreneurship Programs
Lived It Lecture: Creating and Developing a Sustainable Business - Entrepreneurship 101 2008/09
 
46:59
Speaker: Harvey Coleman, MaRS Mentor Harvey shares the lessons he's learned from creating and directing IT companies. This is part of a series of "Lived It" lectures in the program, sessions that offer a great opportunity to hear firsthand and ask questions about the experience of starting up an innovative company -- from people who have seen it and done it. MaRS - Building Canada's next generation of global technology companies. www.marsdd.com
Просмотров: 27622 MaRS Entrepreneurship Programs
What are the do’s and don’ts during a termination conversation?
 
03:48
When terminating an employee, it’s important to know how to set up and conduct the conversation. Get tips on holding a confident and considerate conversation to help both parties achieve a positive outcome. Speakers: Tim Wohlgemut, Entrepreneur Mike Amos, Former Founder and CEO, Empathica Inc. Joanne Thomsen, VP of Talent, MaRS Discovery District
Просмотров: 3673 MaRS Entrepreneurship Programs
How do I have the termination conversation with my employee?
 
03:43
Learn how to communicate the most important elements of the termination process to an employee. These practical tips include how to avoid an unorganized closing and when to consider seeking legal counsel. Speakers: Mike Amos, Former Founder and CEO, Empathica Inc. Tim Wohlgemut, Entrepreneur
Просмотров: 1658 MaRS Entrepreneurship Programs
Creating a Sales and Business Development Strategy - Entrepreneurship 101 2009/10
 
01:19:30
You've developed a great technology idea and now it's time to sell it. Sales and business development are key drivers of growth for start-ups but business-to-business sales is a complex process, especially when your technology is new to the market. This session will help you prepare for your first sale/s by covering: types of sales/distribution channels and how to choose the right one for you, identifying the right targets, stages of the Sales Funnel, the sales call (booking it, preparing for it, and conducting it) , identifying sales risks and challenges closing a sale . Given the critical importance of selling for a start-up, this is a can't-miss session. MaRS - Building Canada's next generation of global technology companies. marsdd.com
Просмотров: 48166 MaRS Entrepreneurship Programs
Isadore Sharp: Going global and tips for the entrepreneur
 
19:40
Four Seasons founder and chairman Isadore Sharp shares tips for the modern entrepreneur. He discusses building momentum by taking leaps to enter the global arena—while learning from and aligning with local cultures and established international partners. | Part 4 of 4
Просмотров: 1257 MaRS Entrepreneurship Programs
Kick the Fossil Fuel Habit - An interview with author Tom Rand
 
02:32
"Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World" is a new book about hope for the future and how the changes we make today can impact and improve the world for the next generations. Join author, Tom Rand, as he talks about green energy and how we can all kick the fossil fuel habit. MaRS - Building Canadas next generation of global technology companies. marsdd.com
Просмотров: 991 MaRS Entrepreneurship Programs
A Guide to Contract Manufacturing
 
24:35
Harvey Coleman, Volunteer Advisor, MaRS Discovery District, shares key advice on how to strategically and successfully contract manufacture your product.
Просмотров: 2579 MaRS Entrepreneurship Programs
The Spark of an Idea: Isadore Sharp on founding the Four Seasons
 
09:54
Four Seasons founder and chairman Isadore Sharp describes how he started in the hotel business. He relates how pursuing chance events and opportunities that arise out of coincidence can end in great success. | Part 1 of 4
Просмотров: 1462 MaRS Entrepreneurship Programs
MaRS Best Practices Series - SaaS Math
 
01:25:04
Getting your pricing and metrics right is critical for any start-up, but doubly so for a recurring-revenue business. In this session, we'll explore key customer metrics for new ventures, including acquisition, activation, conversion, churn and referrals. We'll look at pricing in general and freemium in particular. Finally, we'll examine valuations for software-as-a-service (SaaS) companies and how they compare with companies using traditional software license models. MaRS - Building Canada's next generation of global technology companies. marsdd.com
Просмотров: 5487 MaRS Entrepreneurship Programs
Business Model Canvas - Entrepreneurship 101 2013/14
 
01:01:54
Mark Zimmerman, CIO at MaRS and Advisor to the MaRS ICE practice, explains the value of the business model canvas in clearly communicating your business idea. Learn the different parts of the canvas, what they reflect and how to use them to clearly define your business model to anyone especially customers and potential investors.
Просмотров: 13336 MaRS Entrepreneurship Programs