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Видео добавленное пользователем “CAST PHARMA”
Understanding Hemophilia
 
01:34
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Visualizing the coagulation cascade comprehensibly Our client already used existing videos to help communicate a new therapeutic approach to hemophilia. However, these videos were out-of-date and our clients needed more modern, visually impressive materials which could help explain the medical basis behind the process of hemostasis (blood clotting), including the coagulation cascade. These materials should also illustrate how their brand new and innovative therapeutic approach could benefit patients. To read the full case study, click here: http://www.cast-pharma.com/portfolio/hemophilia/?ref=yt
Просмотров: 80846 CAST PHARMA
Hepatitis B Treatment Mode of Action Animation
 
01:43
Find out more about the possibilities of pharmaceutical marketing: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 Hepatitis B is an infectious disease -- particularly in its chronic form it is associated with severe suffering and even death. The 3D animation film describes the mechanism of disease and the mode of action of a treatment option.
Просмотров: 123313 CAST PHARMA
A Dermal Filler Explained
 
01:58
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Visualizing the mechanism of action of a dermal filler During the life cycle of a product, many marketing materials are produced to communicate the key information to the target audience. Our client’s product had been on the market for many years and the marketing team had already developed a large number of brochures, presentations, and a special homepage. A new campaign with two goals was developed: Recalling the product – a dermal filler into the minds of physicians, thus increasing sales figures while at the same time depicting new findings regarding the mechanism of action. To read the full case study, click here: http://www.cast-pharma.com/portfolio/dermal-filler-explained/?ref=yt
Просмотров: 19191 CAST PHARMA
Lungenkarzinom
 
02:25
Einfühlsam auf Patienten zugehen Unser Kunde wollte einen informativen Film, um kürzlich diagnostizierte Patienten über den biologischen Hintergrund von Lungenkrebs, dessen Diagnose und die anschließende Behandlung der Krankheit aufzuklären. Besonders wichtig war es, dass der Film die Bedenken der Patienten ausräumt und die Angst nimmt, die sie bei der Diagnose erfahren. Gleichzeitig sollten aber nicht falsche Hoffnungen vermittelt werden. Letzten Endes bestand das Ziel des Films darin, die verschiedenen Produkte des Kunden in der Behandlung von Lungenkarzinomen (Angiogenese-Inhibitoren und Tyrosinkinase-Inhibitoren) zu kommunizieren. Dieser Film beantwortet die Fragen der Patienten – unabhängig davon, in welchem Krankheitsstadium sie sich befinden – auf persönliche und gleichzeitig professionelle Art und Weise. Mehr zu diesem Fallbeispiel (Englisch): http://www.cast-pharma.com/portfolio/lung-carcinoma/?ref=yt
Просмотров: 18697 CAST PHARMA
Postpartum Hemorrhage
 
01:36
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt A frightening but preventable complication explained The client’s product for treating postpartum hemorrhage (PPH) had been on the market for quite a while already. The client now wanted to draw attention to the fact that PPH is the most preventable cause of maternal death, affecting not only developing countries, but also developed nations. The main goal was to communicate the advantages of an oxytocin analog over oxytocin itself in the treatment of PPH: The longer half-life of the analog allows for a convenient single injection rather than the administration of the solution through a drip. The greatest challenge of the project was to present a bloody topic in obstetrics strikingly and realistically enough while still being sensitive about it. This was why 3D animation was chosen to approach the topic. To read the full case study, click here: http://www.cast-pharma.com/portfolio/postpartum-hemorrhage//?ref=yt
Просмотров: 146423 CAST PHARMA
Protecting Cows from Mastitis
 
01:36
Find out more about Visual Storytelling in the Animal Health business: http://www.cast-animal-health.com/animal-health-marketing/?ref=yt Connect with us on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 Introducing a new treatment for an old problem
Просмотров: 87612 CAST PHARMA
Contoured Diaphragm Mode of Action Animation
 
01:02
Find out more about the possibilities of pharmaceutical marketing: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 Worldwide, many women and their partners are looking for a hormone-free birth control method. The new Contoured Diaphragm offers a hormone-free birth control method.
Просмотров: 343098 CAST PHARMA
Heartworm Infection Mode of Action Animation
 
02:02
Find out more about Visual Storytelling in the Animal Health business: http://www.cast-animal-health.com/animal-health-marketing/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 Mode of action: Heartworm infection in dogs is caused by a parasitic roundworm (Dirofilaria immitis) that is spread via mosquitoes. Heartworm in dogs may result in serious disease. A 3D mode-of-action animation film describes the life cycle of Dirofilaria immitis: Heartworms go through several stages before they become adults and infect the pulmonary artery of the dog. Heartworms require the mosquito as an intermediate host in order to complete their life cycle. Another 3D animation film introduces treatment options for heartworm in dogs. The animations also explain the mode of application as well as the mode of action of the active substances.
Просмотров: 30458 CAST PHARMA
Neuroendocrine Tumors Mode of Action Animation
 
02:04
Find out more about the possibilities of pharmaceutical marketing: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 This mode-of-action animation film deals with neuroendocrine (or islet cell) tumors. It describes how cancerous neuroendocrine tumors -- or NET for short -- develop from islet cells in the gastrointestinal tract and the pancreas. At the time of diagnosis, half of the patients affected by islet cell cancer are already in an advanced stage. All types of tumors or neoplasms - including NET -- show an uncontrolled, invasive growth caused by abnormal proliferation, disrupted apoptosis and increased angiogenesis. On the molecular level, the mode-of-action animations show how pathological changes that later result in islet cell tumors or neoplasms are mediated via different signalling pathways, with the multi-functional kinase mTOR playing a central role. The beginning of these signalling pathways is constituted by membrane-bound growth factor receptors. Activation of the receptors causes the formation of certain patterns, which recruit intracellular molecules to the membrane and activate them. The resulting signal is then transmitted via phosphorylations. Some of these lead directly to the activation of proteins, others effect the dissociation of an inhibitory complex, thus releasing active proteins. These in turn activate the highly conserved kinase mTor -- a central mediator of many signalling pathways.
Просмотров: 19903 CAST PHARMA
Right Heart Catheter for the Diagnosis of PAH
 
01:22
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Bringing physicians aboard – Education for investigators A biotech startup contacted CAST PHARMA with the need for an educational video to convince physicians to take part in a clinical study and to give them all necessary information. The new medication was being developed for the treatment of pulmonary arterial hypertension (PAH), a rare disease characterized by elevated pressure in the pulmonary arteries. We created an audio-visual tool focusing on the right heart catheter (RHC) as the gold standard for diagnosis and assessment of PAH. To read the full case study, click here: http://www.cast-pharma.com/portfolio/right-heart-catheter/?ref=yt
Просмотров: 25603 CAST PHARMA
Endometriosis Treatment Mode of Action Animation
 
01:34
Find out more about the possibilities of pharmaceutical marketing: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 Endometriosis is a prevalent, chronic and debilitating condition affecting about one in ten women of reproductive age. Symptoms often vary and may differ from patient to patient. This is complicated further as symptoms caused by endometriosis are easily mistaken for those of other conditions.
Просмотров: 11160 CAST PHARMA
Multiple Myeloma Mechanism of Action
 
01:17
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Introducing the mechanism of action of a new blockbuster compound The product launch of compounds promising blockbuster sales need to be especially carefully prepared. High-quality 3D animation films about the mechanism of disease and the mechanism of action provide internal target groups with exact information about indication, market situation and the different modes of action. To read the full case study, click here: http://www.cast-pharma.com/portfolio/multiple-myeloma-moa/?ref=yt
Просмотров: 12457 CAST PHARMA
Magnetic Resonance Imaging (MRI)
 
01:17
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Focus on patient safety The client needed a film to explain how their macrocyclic contrast medium for magnetic resonance imaging benefits the patient. The benefit for the patient lies in the medium’s innovative molecular binding structure and unfortunately cannot be explained to a lay audience without clarifying the principles of magnetic resonance imaging first. Hence, a comprehensive explanation of the imaging technique, the current contrast media, and the new medium was required. The key message for the patient was that our client’s product has a reduced risk of toxicity. To read the full case study, click here: http://www.cast-pharma.com/portfolio/mri-magnetic-resonance-imaging/?ref=yt
Просмотров: 4509 CAST PHARMA
Vaccination in Poultry
 
01:26
Find out more about Visual Storytelling in the Animal Health business: http://www.cast-animal-health.com/animal-health-marketing/?ref=yt Broad protection against infectious bronchitis Our client wanted to create an educational film about the mechanism of viral infection in infectious bronchitis for use in seminars for poultry producers. The film should focus on the fact that a specific vaccine only protects against a specific virus type and that virus strains with other surface proteins can still cause an infection. The message our client wanted to get across was that, depending on the targeted surface antigen, different vaccines can be grouped together into “protectotypes.” Moreover, combining vaccines with different protectotypes can generate an even broader immunization. To read the full case study, click here: http://www.cast-animal-health.com/portfolio/vaccination-poultry-animation/?ref=yt
Просмотров: 8879 CAST PHARMA
Emergency Contraception Mode of Action Animation
 
02:49
Find out more about the possibilities of pharmaceutical marketing: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 The fertile window is not easy to determine exactly, even if the length of the menstrual cycle is regular. This makes it difficult to pin-point the fertile days and assess the risk of becoming pregnant. As a consequence, it is always -- during the entire cycle --absolutely necessary to use contraceptives in order to make sure sexual intercourse does not lead to unintended pregnancy. Please note that this video is for showcase purposes only. It does not inform nor does it attempt to explain the respective medical topic or mechanism of action in a comprehensive manner. CAST PHARMA is not responsible for the medical content of this film. ©CAST PHARMA
Просмотров: 380022 CAST PHARMA
Managing Coccidiosis
 
02:04
Find out more about Visual Storytelling in the Animal Health business: http://www.cast-animal-health.com/animal-health-marketing/?ref=yt Connect with us on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 A vaccine that ends the power play between poultry farmer and parasite
Просмотров: 4914 CAST PHARMA
Non-Melanoma Skin Cancer
 
01:45
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Teaching the lay audience about the risks of UV light exposure The film should inform patients about the detrimental effects of UV light on the skin. Among the different types of cancer, the non-malignant skin cancers are the most common. Skin cancer can be prevented by skin protection e.g. with a sunscreen containing broadband filters for UV light. To read the full case study, click here: http://www.cast-pharma.com/portfolio/non-melanoma-skin-cancer/?ref=yt
Просмотров: 3104 CAST PHARMA
Rheumatoid Arthritis Mode of Action Animation
 
01:10
Find out more about the possibilities of pharmaceutical marketing: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 The 3d animation film shows rheumatoid arthritis as a chronic and debilitating disease caused by a defect in one or many of the body's own defense mechanisms. The underlying chronic inflammation results when the immune system and its specialized cells that normally work to protect the body from foreign invaders start to attack normal tissues. The film explains the mode of action of a monoclonal antibody.
Просмотров: 26360 CAST PHARMA
Pathogenic E.coli in Pigs
 
01:21
Find out more about Visual Storytelling in the Animal Health business: http://www.cast-animal-health.com/animal-health-marketing/?ref=yt Connect with us on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 How farmers can protect their piglets during the at-risk period
Просмотров: 2497 CAST PHARMA
Mycoplasma in Poultry Mode of Action Animation
 
01:06
Find out more about Visual Storytelling in the Animal Health business: http://www.cast-animal-health.com/animal-health-marketing/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 This mode-of-action film deals with animal health. Using vivid imagery and a gripping storyline, it visualizes the economic impact of respiratory diseases in commercial poultry production, and the beneficial effects of an antibiotic that works in synergy with the birds' natural defenses.
Просмотров: 15824 CAST PHARMA
Taking a closer look at ROP
 
01:26
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Visualizing the pathophysiology of a rare disease The development of a 3D animation film on the pathophysiology of retinopathy of prematurity for a global biotech company in collaboration with the agency of records. To read the full case study, click here: http://www.cast-pharma.com/portfolio/retinopathy-of-prematurity-mod/?ref=yt
Просмотров: 5378 CAST PHARMA
Osteoporosis in Postmenopausal Women Mode of Action Animation
 
01:40
Find out more about the possibilities of pharmaceutical marketing: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 The oral selective estrogen receptor modulator's mode of action is presented in all its complexity focussing on changes at the bone tissue level.
Просмотров: 21308 CAST PHARMA
Ileitis in Swine Herds
 
01:26
Find out more about Visual Storytelling in the Animal Health business: http://www.cast-animal-health.com/animal-health-marketing/?ref=yt Connect with us on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 Helping producers identify a subclinical disease
Просмотров: 1797 CAST PHARMA
New Drug Delivery Method
 
01:22
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Explaining a new mode of delivery for an established drug The client had previously developed a successful monoclonal antibody for the treatment of hematological and immunological diseases. Administering the drug was a lengthy process that took several hours intravenously. After developing an innovative, enzyme-based delivery system for the drug, it could be administered per injection subcutaneously. A film, which illustrates the advantages of the novel mode of delivery, was needed to educate healthcare professionals and strategically place the innovative injection on the market. To read the full case study, click here: http://www.cast-pharma.com/portfolio/drug-delivery-method/?ref=yt
Просмотров: 17385 CAST PHARMA
Neurodermatitis Mode of Action Animation
 
01:58
Find out more about the possibilities of pharmaceutical marketing: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 Neurodermatitis is one of the different forms of eczema which are associated with inflammatory skin reactions. The 3d animation film, produced for an International launch in 10 languages, shows the mode of action of the product.
Просмотров: 3112 CAST PHARMA
Inducing Cervical Ripening
 
01:04
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Informing HCPs and guiding them to successful labor induction The client needed to reach health care practitioners and introduce the new mode of release of an existing active agent used for cervical ripening. The basis for the new delivery mode was a vaginal insert with an elaborate matrix that encloses the drug, in this case a prostaglandin E1 analog. The client also chose to depict the manufacturing process of the vaginal insert to highlight the matrix’s unique structure and to further underline the effectiveness of the new mode of release. Additionally, the film had to contain a step-by-step instructional application video for health care practitioners. Finally, the film should compare the product with another insert that contains prostaglandin E2; the advantages of this agent compared to other market leaders should then become obvious. To read the full case study, click here: http://www.cast-pharma.com/portfolio/cervical-ripening/?ref=yt
Просмотров: 81324 CAST PHARMA
Treating Endometriosis
 
01:30
Find out more about biotech startups: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 This combination of 2D motion graphics and realistic 3D animation sequences addresses both physicians and patients. The aim was to show the endometriotic lesions in and around the uterus as a serious health concern, while still engaging the viewer with a visually attractive design.
Просмотров: 2210 CAST PHARMA
Mycoplasma Vaccine Mode of Action Animation
 
01:07
Find out more about Visual Storytelling in the Animal Health business: http://www.cast-animal-health.com/animal-health-marketing/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 The animations from this Animal Health Care film vividly describe the devastating effects of a primary infection with the pathogen Mycoplasma hyponeumoniae on the respiratory system of pigs and the corresponding economical consequences for the pork-producing industry. The principle of vaccination is explained and the film then turns to early vaccination against the pathogen as the best option to improve the lung health status of the animals and to avoid financial losses.
Просмотров: 4067 CAST PHARMA
Actinic Keratosis Mode of Action Animation
 
01:57
Find out more about the possibilities of pharmaceutical marketing: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 The very common skin disease actinic keratosis mainly affects the chest area, the head and neck, the arms and the back of the hands. Its lesions are mainly caused by chronic over-exposure to ultraviolet rays. They can have different degrees of severity and appear as dry, scaly, rough-textured lesions. In the skin cells, the highly energetic UV-B and UV-A rays damage the DNA. The resulting gene mutations can lead to an abnormal proliferation of epidermal keratinocytes in the epidermis and the typical signs of actinic keratosis. Untreated, the lesions may develop into more severe forms of actinic keratosis and even into an invasive squamous cell carcinoma.
Просмотров: 6315 CAST PHARMA
Animal Health Mode of Action Showreel
 
02:11
Find out more about Visual Storytelling in the Animal Health business: http://www.cast-animal-health.com/animal-health-marketing/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 This showreel combines attractive sequences from several CAST Animal Health mode-of-action animation projects.
Просмотров: 1216 CAST PHARMA
Eine Herzensangelegenheit - Akutes Koronarsyndrom
 
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Die Behinderung der Herzkranzgefäße und die daraus resultierende mangelnde Sauerstoffversorgung des Herzmuskels ist ein ernstes Gesundheitsproblem, welches das Leben der Patienten über Jahrzehnte hinweg beeinträchtigt. Als Teil einer Sensibilisierungs-Kampagne bat uns unser Kunde, eine Reihe von kurzen informativen Filmen für das Internet zu erstellen. Diese Filme sollen Patienten über Ursache, Diagnose und Behandlung des akuten Koronarsyndroms sowie Möglichkeiten zur Intervention informieren. Mehr zu diesem Fallbeispiel (Englisch): http://www.cast-pharma.com/portfolio/coronary-syndrome/?ref=yt
Просмотров: 2134 CAST PHARMA
Post-stroke Recovery
 
01:17
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Explaining a complex pathological cascade in the brain Experts in the field of neuroscience are not easy to convince. Therefore our client requested a colorful, scientifically sound animation film to bring reliance on their product and wow the audience at several congresses. It was important for the client to communicate that the severity of stroke does not just result of the ischemic event itself but rather the pathological cascade that happens in the surrounding neuronal tissue – the penumbra. As this cascade is multifactorial, a drug was needed that targets the cascade at different points. The film was supposed to create awareness for the complex disease and pave the way for the mode of action of the client’s product. Embedded KOL interviews should pad the information given by the speaker’s text. To read the full case study, click here: http://www.cast-pharma.com/portfolio/post-stroke-recovery/?ref=yt
Просмотров: 1561 CAST PHARMA
Rare Disease Awareness
 
01:36
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Reaching a widespread patient community Being the sole producer of a highly-specific treatment for Pompe disease, our client’s main concern was not an overcrowded market, but instead the undercrowded practices. With an incidence of only 1 in 40,000 individuals, and symptoms that are very difficult to diagnose until the disease has progressed, physicians struggle to diagnose Pompe patients correctly. In order to educate both patients and physicians, our client wanted to discuss the disease characteristics, the underlying pathophysiology, and the diagnostic methods in a comprehensive animation film, which would also show the molecular details of disease progression in muscle cells. To read the full case study, click here: http://www.cast-pharma.com/portfolio/rare-disease-awareness/?ref=yt
Просмотров: 561 CAST PHARMA
Bowel Cleansing
 
01:04
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Illustrating a sensitive subject Shortly after their product launch, our client wanted to produce a 3D animation about their bowel cleansing product. Despite the sensitive topic, they wanted to illustrate not only the product’s mode of action on a cellular level, but also the treatment results in the bowel. Unlike other bowel cleansing products at the time, our client had developed a fruity flavor, making their product attractive for adult and pediatric patients alike. The aim was to produce different versions of the film for physicians, adult patients, and pediatric patients to address this diverse audience. To read the full case study, click here: http://www.cast-pharma.com/portfolio/bowel-cleansing-2/?ref=yt
Просмотров: 1846 CAST PHARMA
Solution in Swine Business
 
02:15
Find out more about Visual Storytelling in the Animal Health business: http://www.cast-animal-health.com/animal-health-marketing/?ref=yt From mode of action video to interactive magazine: Finding new distribution channels in animal health. The swine market is awash with various products for improving the pork business. What is the best way to make your products stand out from all the others? Our client’s goal was to sell solutions, not just single products. They were no longer content with just offering standalone products to pork producers and then leaving it up to them to employ these products. Instead, they had come up with a complex business concept to optimize pork production as a whole, utilizing the company’s products. To read the full case study, click here: http://www.cast-animal-health.com/portfolio/swine-business-animation/?ref=yt
Просмотров: 748 CAST PHARMA
Explaining Investigational Compounds and new Biotech Technologies
 
02:40
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt In seeking to implement any innovative idea, the most important issue is to secure funding. To convince investors is a vital challenge for clinical stage and biotech companies to meet, often on a tight budget. Visual tools are outstandingly effective in telling the future product’s story, be it in the form of a highly engaging PowerPoint presentation or a short animated video. Learn more about how Visual Storytelling can help clinical stage companies and emerging biotech startups increase understanding of their compounds and technologies: http://www.cast-pharma.com/clinical-stage-biotech-startups/?ref=yt
Просмотров: 288 CAST PHARMA
HER3 - A New Therapeutic Target Mode of Action Animation
 
01:45
Find out more about the possibilities of pharmaceutical marketing: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 The search for new therapeutic targets in the treatment of human cancer is constantly ongoing. All types of malignant tumour are characterised by an uncontrolled, invasive growth -- caused by abnormal cell proliferation, disrupted apoptosis and increased angiogenesis. On the molecular level, these pathological changes are mediated via various signalling pathways. Within these pathways, a particular receptor -- commonly referred to as HER3 -- plays an important role as a potent mediator of cell growth and development. HER3 is activated in a number of tumour tissues, for instance in the lung and the mammary glands.
Просмотров: 761 CAST PHARMA
Virtual Reality in Pharma and Biotech
 
01:39
Find out more about Visual Storytelling for pharmaceutical and biotech marketing: http://www.cast-pharma.com/?ref=yt Connect with the founder Stefan Wolf on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 Virtual Reality - a new way of Visual Storytelling
Просмотров: 3306 CAST PHARMA
Broad Spectrum Parasiticide
 
01:28
Find out more about Visual Storytelling in the Animal Health business: http://www.cast-animal-health.com/animal-health-marketing/?ref=yt Spot-on pet treatment Even after years on the market, pet owners were still uncertain about how to apply our client’s spot-on parasiticide. To clear this uncertainty, an animation film was planned to show the exact treatment steps for dogs and cats. In addition, explaining the different active agents and their specific modes of action was another goal. With approval for a number of different indications over the years and new approvals expected, it was also required to provide a comprehensive overview of the targeted endo- and ectoparasites. To read the full case study, click here: http://www.cast-animal-health.com/portfolio/broad-spectrum-parasiticide-animation/?ref=yt
Просмотров: 374 CAST PHARMA
Cardiorenal Syndrome
 
01:28
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt How a new drug ends a vicious pathological circle How best to explain the importance of your product, if the difference to an easily-available OTC product is only understandable on a detailed molecular level? That was the question our client had, when they approached us about the production of a 3D animation film. Their selective vitamin D receptor agonist interacts with certain co-factors in specific tissues and with these tissue-specific effects, is able to treat a vitamin D imbalance in the system. Furthermore, the aim was to explain the role of vitamin D and its receptor in the development of cardiorenal syndrome from cardiac or renal dysfunction and how our client’s product can be used to treat this condition. To read the full case study, click here: http://www.cast-pharma.com/portfolio/cardiorenal/?ref=yt
Просмотров: 3200 CAST PHARMA
Prostate Cancer Vaccine
 
01:07
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt This 3D animation video explains the mechanism of action of a therapeutic prostate cancer vaccine, which works by inducing a specific, targeted immune response that attacks the cancerous prostate cells. The film explains every detail of the proposed mode of action. To aid understanding, however, the language is kept simple while the images tell the visual story. In this way, the film can be used to communicate with professionals as well as to attract investors.
Просмотров: 696 CAST PHARMA
Neurology / Pain Mode of Action Showreel
 
01:06
Find out more about the possibilities of pharmaceutical marketing: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 Several CAST PHARMA mode-of-action animation projects from the fields of neurology and pain supply the sequences for this attractive showreel.
Просмотров: 3081 CAST PHARMA
Phytopharmaceuticals
 
01:12
Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Convincing HCPs of a product’s efficacy We had already produced a 3D mode-of-action film to inform patients and their relatives about our client’s phytopharmaceutical product. However, it turned out that it was not the patients but rather the physicians who struggled to accept what they understood as an unconventional, alternative treatment for neurodegenerative diseases. Instead, they tended to stick to their routine prescriptions, ignoring the fact that the efficacy of this product had been proven in numerous studies. For this reason, our client wanted to produce a second animation film specifically for physicians to convince them about this phytopharmaceutical. To read the full case study, click here: http://www.cast-pharma.com/portfolio/phytopharmaceuticals/?ref=yt
Просмотров: 515 CAST PHARMA
Behind the Scenes at CAST PHARMA
 
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Find out more about the possibilities of pharmaceutical marketing: http://www.cast-pharma.com/?ref=yt Connect with me on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648 In this video you get the chance to look over the shoulder of a 3D animator and observe the creation of a 3D animation live. At CAST PHARMA we often hear things like: “I imagined this totally differently!” or “I had no idea that was even possible.” For this reason, we would like to use this video to give everyone who will not be able to visit us in the near future a glimpse into the production of a medical animation.
Просмотров: 453 CAST PHARMA
Role of proteins in cancer pathophysiology easily explained
 
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Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Getting funding from investors The development of novel first-in-class drugs for the treatment of cancer and other major diseases is very expensive. In order to convince investors of your project, you need to make it clear to them which mechanisms underlie the disease and how the treatment approach will work. To supply potential investors with quick and easy-to-understand information about the technological approach of our client, we chose a Fast Sketch animation. Step by step, the explanations appear written in chalk on a blackboard. To read the full case study, click here: http://www.cast-pharma.com/portfolio/getting-funding-investors/?ref=yt
Просмотров: 199 CAST PHARMA
Explaining the Mechanism of Action of Pharmaceutical Compounds
 
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Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Your various target groups – healthcare professionals, patients, investors and shareholders – demand tailor-made information about product benefits. Most importantly, scientific and product-related facts such as the underlying mechanism of action have to be communicated effectively, within the industry and beyond. Learn more about the seamless processes necessary to bring the MoA of a scientific compound to life: http://www.cast-pharma.com/mechanism-of-action-moa/?ref=yt
Просмотров: 871 CAST PHARMA
Bipolar I Disorder
 
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Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Introducing a novel drug class In order to establish a new product in the competitive antipsychotic market, our client wanted to produce a scientific 3D animation film with a very modern look and feel. The product had been launched previously, but market shares were not developing as expected. With the advent of new treatment guidelines from the American Psychiatric Association, the aim now was to clearly define the specific treatment niche in a subset of bipolar I patients. As with many antipsychotics, the detailed mode of action of the product was not known. Therefore, the very complex receptor binding properties had to be highlighted to differentiate the compound from its competitors. To read the full case study, click here: http://www.cast-pharma.com/portfolio/bipolar/?ref=yt
Просмотров: 530 CAST PHARMA
CAST PHARMA Showreel - Welcome
 
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... to CAST PHARMA‘s YouTube channel, featuring various inspiring showreels, memorable medical case studies of mechanism of action animations, scientific posters, animated PowerPoint presentations, interactive applications and other visual stories for pharmaceutical marketing and marketing in the healthcare and life sciences industry. CAST PHARMA is specialized in illustrating the complex mechanism of action of pharmaceutical and biotechnological substances. We create memorable 3D animation films, powerful presentations, and interactive applications for congress booths and tablet devices. Our experts understand the unique needs of biotech startups as well as commercial and clinical stage pharmaceutical companies: Our Medical Team knows what to look out for during product development. Our experienced Project Managers are aware of the pitfalls involved in medical, legal, and regulatory approval. Our Creative Team excels in working at the molecular level, drawing on the experience of more than 300 successfully completed projects. Our guiding principle: Even the most complicated processes can be explained in a simple manner. Find out more about Visual Storytelling for pharmaceutical marketing: http://www.cast-pharma.com/?ref=yt Connect with the founder Stefan Wolf on LinkedIn: http://www.linkedin.com/pub/stefan-wolf/6/31b/648
Просмотров: 2534 CAST PHARMA
Antimykotische Therapie
 
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Apotheker und Kundenanfragen Für das Training mit Apothekern und Ärzten benötigte unser Kunde einen umfassenden Animationsfilm. Der Film sollte auf die Pathophysiologie von Nagelpilzinfektionen eingehen; die Wirkungsweise des Produktes vorstellen und die Bedeutung der Behandlungsdauer für die vollständige Linderung der Infektion hervorheben. Um das Thema – welches durchaus unangenehm ist – für die breite Palette an OTC-Produkten unseres Kunden angemessen zu gestalten, sollte der Film einen positiven Ton haben. Dies bedeutete ebenfalls, dass das allgemeine Aussehen des Films im Einklang mit bereits bestehenden Produkt-Materialien sein musste. Mehr zu diesem Fallbeispiel (Englisch): http://www.cast-pharma.com/portfolio/antifungal-therapy/?ref=yt
Просмотров: 1017 CAST PHARMA
Ulcerative Colitis
 
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Find out more about Visual Storytelling: http://www.cast-pharma.com/pharma-biotech-marketing-solutions/?ref=yt Dress to impress – protective coating shields active ingredient Although colitis ulcerosa has gained more professional attention over the past years, our client still struggled to explain why it is important to have a treatment that delivers its active ingredient all the way to the end of the rectum, where the disease usually starts before progressing into the colon. For this reason, our client wanted to produce an animation film that would first explain the disease progression and then highlight the specific galenics of their product, describing the purpose of each layer of the tablet. To read the full case study, click here: http://www.cast-pharma.com/portfolio/ulcerative-colitis-2/?ref=yt
Просмотров: 303 CAST PHARMA