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Видео добавленное пользователем “eyeforpharma”
REVEALED: Documentary discovers pharmaceutical sales reps in the wild
 
02:52
Join us as we journey to the edge of civilisation where pharmasuiticus rep can be seen in its natural habitat. In order to prevent the extinction of pharma sales entirely, CLICK HERE: http://bit.ly/save-pharma Only a few dying remnants of this species now remain. The E4P team have managed to capture the last of this species and are urgently recommending immediate action in order to revitalise the remaining population. Thank you also to our intrepid camera crew at www.stantonmedia.com for their courage in coming into such close contact with these dangerous animals. If you would like to participate directly in the effort to save pharma sales from total extinction then please email psimms@eyeforpharma.com Twitter: #E4P @eyeforpharma
Просмотров: 39833 eyeforpharma
How to implement patient centricity from Lode Dewulf at UCB pharma
 
10:41
Lode Dewulf, VP, Chief Patient Affairs Officer at UCB speaking at eyeforpharma Barcelona on how to implement patient-centricity. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 4567 eyeforpharma
How Blockchain is going to benefit pharma
 
03:49
Richie Etwaru, Chief Digital Officer of IQVIA, explains how blockchain, the technology behind bitcoin, can create a long-term trust improvement with pharmaceutical companies and their customers – but that we must understand the technology before it can be applied to clinical trials, contracting, approvals and more. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 1101 eyeforpharma
Customer experience, a strategic change in pharma - Tim White, Teva
 
06:00
Tim White, Head of Customer Experience at Teva discusses how CX is changing the way we interact with our customers and the role of digital. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 1860 eyeforpharma
Digital & technology: Takeda’s key driver for transformation
 
03:01
We asked Marc Princen, President Europe and Canada how Takeda are using technology to help create a transformation through the digitalisation of data generation and information sharing. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 1261 eyeforpharma
Overcoming barriers to patient centricity at LEO Pharma
 
03:21
Gitte Aabo, CEO of LEO Pharma discusses what she sees are the biggest barriers to patient centricity. Find out more at https://www.eyeforpharma.com/barcelona eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 1353 eyeforpharma
How pharma needs to optimize RWE use - Alistair Grenfell, IQVIA
 
02:45
Alistair Grenfell speaking at eyeforpharma Barcelona on how pharma needs to optimize the use of real world evidence. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 1146 eyeforpharma
Pharma Multichannel Marketing: Moving Forward
 
01:20
To find out more about the eyeforpharma Multichannel Marketing Business Case Report, visit http://www.eyeforpharma.com/multichannel-marketing-business-case-report/download-brochure.php eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 5050 eyeforpharma
What does patient centricity mean?
 
04:03
4 influential pharma leaders talk to Paul Simms, Chairman, eyeforpharma Dr. Anne Beal, Chief Patient Officer, Sanofi Gitte Aabo, CEO, LEO Pharma Patrick Delavault, CMO, Ipsen Chris Carol Bremer, SVP Marketing, Grunenthal eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 1340 eyeforpharma
What does patient centricity mean at Sanofi?
 
03:33
Anne Beal, Chief Patient Officer at Sanofi speaks to Paul Simms, Chairman at eyeforpharma on what patient centricity means at Sanofi. Find out more at http://www.eyeforpharma.com/barcelona eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 980 eyeforpharma
CEO of LEO Pharma on how they are driving collaborations
 
04:38
Gitte Aabo, CEO, LEO Pharma speaking at eyeforpharma Barcelona on what LEO Pharma are doing to drive collaborations and create more value for patients. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 1161 eyeforpharma
The 4 steps to designing a customer centric Multichannel solution - Panos Papakonstantinou
 
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Panos Papakonstantinou, Head Digital Commercial, Region Europe, Novartis on what you need to do to design a customer centric Multichannel solution - speaker at eyeforpharma Barcelona in March 2016. eyeforpharma Barcelona, 16 March 2016 eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 1947 eyeforpharma
The skill set of KAMs of the future by Andy Davis, NeoNavitas
 
07:44
Andy Davis, Chairman of NeoNavitas and former MD of Takeda UK talks to Paul Simms of eyeforpharma about what is required of key account managers today and in the future. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 1061 eyeforpharma
Alfonso Ugarte, Almirall: "I adore what I do"
 
02:35
Alfonso Ugarte, Senior Director of Global Business Units, Almirall chats to Paul Simms about why he loves working in the pharmaceutical industry. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 683 eyeforpharma
James Winterman - "Keep the customer curious"
 
05:20
eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 890 eyeforpharma
Fine tune your analytics strategy for 2014
 
45:22
eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 682 eyeforpharma
What will LEO Pharma look like in 10 years time?
 
01:12
Gitte Aabo, CEO, LEO Pharma on what LEO Pharma will look like in 10 years time. Gitte will be discussing this and more at eyeforpharma Barcelona https://www.eyeforpharma.com/barcelona to find out more eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 1425 eyeforpharma
Anne Beal, Sanofi - Patient Engagement is not patient centricity
 
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Anne talks about how you can’t just talk to patients, or analyse their data or engage advocacy groups, you need to work at all levels to be effective. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 426 eyeforpharma
“In Their Shoes” -  Takeda's use of patient insights & technology to educate on burden of disease
 
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Whilst visiting the Takeda HQ recently, we spent some time finding out about their "In Your Shoes" initiatives which aims at educating employees about what its really like to be an IBD patient. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 1519 eyeforpharma
Michael O'Leary - the antichrist of customer experience. Or is he?
 
03:27
Paul Simms, Chairman of eyeforpharma explaining why Michael O'Leary, CEO of Ryanair is the antichrist of customer experience. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 525 eyeforpharma
Adherence & Compliance - Not Very Patient Friendly!
 
05:16
Chief Executives Simon Davies (Teenage Cancer Trust) and Stephen Whitehead (ABPI) discuss patient adherence, and what it means to people in the real world... Venue - Regent's Park Marriott Hotel | Patient Summit 2012
Просмотров: 2131 eyeforpharma
The future is orchestrated customer engagement - Alistair Grenfell, IQVIA
 
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Alistair Grenfell from IQVIA speaking at eyefopharma Barcelona 2017. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 679 eyeforpharma
Lode DeWulf, Chief Patient Affairs Officer and VP, UCB talks to Paul Simms
 
04:06
Lode Dewulf, Chief Patient Affairs Office and VP, UCB talks about how the role of the patient in the healthcare environment will change in the future. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma Follow-up on linkedin: http://www.linkedin.com/company/eyeforpharma
Просмотров: 600 eyeforpharma
Cancer survivor Jack Whelan speaks on how pharma can become more patient centric
 
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For more insights from patients on how pharma can engage more effectively, attend eyeforpharma Barcelona 2014. More information here - http://www.eyeforpharma.com/barcelona/conference-event-brochure.php eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 858 eyeforpharma
CEOs of Sandoz & LEO Pharma on the pricing models of the future
 
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Gitte Aabo, CEO, LEO Pharma and Richard Francis, CEO, Sandoz speaking at eyeforpharma Barcelona about how pharma's pricing model needs to change. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 796 eyeforpharma
How Pfizer US are delivering services "beyond the pill"
 
02:03
Matt Portch, VP Commercial Innovation at Pfizer US will also be speaking at the eyeforpharma Latin America Conference in May. More information here - http://www.eyeforpharma.com/latinamerica/en-index.php eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 574 eyeforpharma
We are ALL Patients, David Loew, Senior VP Sanofi Shows
 
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David Loew, Senior VP Commerical Operations, Europe at Sanofi demonstrates that we are all affected by ill health and disease and the impact of this is far-reaching and impactful. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 1196 eyeforpharma
The challenges of blockchain for pharma
 
04:33
Richie Etwaru, Chief Digital Officer at IQVIA speaking about the challenges pharma will be up against when deploying blockchain technology. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 77 eyeforpharma
Mark Swain, Vice President, HCL Technologies on Being a Patient Centric Company
 
02:57
Mark Swain, Vice President, HCL Technologies on the need to collaborate around the patient and the importance of integrated care in the delivery of patient outcomes.
Просмотров: 272 eyeforpharma
Why pharma companies need to look "above brand"
 
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Hannah Gagen, Patient Engagement & External Affairs Manager at Boehringer Ingelheim talks to Paul Simms about how pharma companies should look "above brand" if they are to be successful in today's healthcare environment. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: https://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 618 eyeforpharma
CEOs of Sandoz and LEO discuss pharma’s reputation - admit mistakes and ‘own’ healthcare problems
 
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Richard Francis, CEO of Sandoz and Gitte Aabo, CEO of LEO Pharma speaking at eyeforpharma Barcelona and agreeing that in order to solve pharma's reputation struggles, we need to admit mistakes and 'own' healthcare problems. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 313 eyeforpharma
Alfonso Ugarte: How is the pharma business model changing?
 
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Alfonso Ugarte, Senior Director of Global Business Units, Almirall on how he sees the pharma business model changing. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 474 eyeforpharma
The actions and transformations Novartis, Takeda, GSK and CSL are making to focus on patient value
 
06:31
Christi Shaw, former US Country Head, President, Novartis, Ramona Sequeira, President, US, Takeda, Paul Perrault, CEO, CSL and Murray Stewart, CMO, GSK speaking at eyeforpharma Philadelphia on the actions and restructuring they are making to focus on the patient. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 862 eyeforpharma
Patient-Centricity Requires Courage
 
05:23
Paul Simms, Chairman eyeforpharma interviews former CEO, UCB, Roch Doliveux following his Lifetime Achievement Award to discuss the high hurdle of patient-centricity which requires authenticity and courage and necessitates putting the patient before profit.
Просмотров: 780 eyeforpharma
William Daley - Sanofi - Real World Data
 
10:20
Просмотров: 2953 eyeforpharma
Partnerships- United for Healthcare - Brian Otis, Verily
 
02:35
Brian Otis, CTO, Verily Life Sciences speaking at eyeforpharma Barcelona on the partnerships Verily have been working on. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 354 eyeforpharma
Spotlight: AJ Ploszay, Head of MCM, GSK
 
01:42
AJ Ploszay, Head MCM Marketing, GSK talking about what inspires him to work in pharma and how he thinks pharma should change. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 520 eyeforpharma
El futuro de la industria farmacéutica y panorama de sus modelos actuales de acceso al mercado
 
12:50
eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 1284 eyeforpharma
Kabir Nath: Patient solutions need to be lifestyle solutions
 
02:13
Kabir Nath, President, Otsuka USA speaking at eyeforpharma Philadelphia about how to create solutions for patients, we first need to understand their lifestyle and the environment they live in. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 235 eyeforpharma
Patient focus at Takeda
 
04:06
Marc Princen - President, Europe and Canada share's why being patient centric is the core business goal for Takeda. Takeda take a holistic approach by providing solutions to all stakeholders in the patients eco-system. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 2185 eyeforpharma
Tim Kneen, Merck Serono on Patient Focus
 
02:43
Tim Kneen, Executive President - Europe & Canada, Merck Serono on the challenges of engaging employees around patient centricity. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 330 eyeforpharma
4 key steps to creating a patient-centric digital solution
 
01:53
eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 285 eyeforpharma
Gitte Aabo shares her vision of the LEO Pharma of the future
 
01:38
Gitte Aabo, CEO of LEO Pharma chats to Paul Simms, Chairman, eyeforpharma on how she envisages the company in the future. Gitte will be speaking at eyeforpharma Barcelona. Find out more here https://www.eyeforpharma.com/barcelona eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 1111 eyeforpharma
Act like SARS and go viral with patient-centricity
 
01:51
Julie Gerberding, EVP and Chief Patient Officer at Merck, speaking at eyeforpharma Philadelphia on how in order to create change in an organization, you need to go viral. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 184 eyeforpharma
Why pharma will have to expect lower margins
 
02:38
Richard Francis, CEO, Sandoz; Anders Tullgren, formerly of BMS and Marc Princen, EVP, Allergan speaking at eyeforpharma Barcelona on the future of margins in pharma. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 268 eyeforpharma
Case Study Diabetes Management - Brian Otis
 
01:40
Brian Otis, CTO, Verily Life Sciences speaking at eyeforpharma Barcelona about a case study for improved diabetes management. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 256 eyeforpharma
Setting up Internal capabilities required for MCM - Panos Papakonstantinou
 
05:03
Panos Papakonstantinou, Head Digital Commercial, Region Europe, Novartis eyeforpharma Barcelona, 16 March 2016 eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 721 eyeforpharma
Patients first at Pfizer: How the transformation was made
 
03:20
Andy Schmeltz, SVP at Pfizer Innovation Health speaking at eyefrpharma Philadelphia 2017 on the transformation that pfizer has made to put the patient first. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 280 eyeforpharma
The Journey Towards Patient-Centric Sales Force Excellence
 
06:03
Victoria Williams, VP, Sales Director, GSK on measuring sales force performance and building trust. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 2179 eyeforpharma
Measuring performance at Pfizer: Not sales but number of patients treated
 
03:20
Andy Schmeltz, SVP Patient & Health Impact at Pfizer speaking at eyeforpharma Philadelphia on how Pfizer measures performance based on the number of patients treated. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 1011 eyeforpharma