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Видео добавленное пользователем “eyeforpharma” за 2014
How to implement patient centricity from Lode Dewulf at UCB pharma
 
10:41
Lode Dewulf, VP, Chief Patient Affairs Officer at UCB speaking at eyeforpharma Barcelona on how to implement patient-centricity. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 4630 eyeforpharma
Pharma Multichannel Marketing: Moving Forward
 
01:20
To find out more about the eyeforpharma Multichannel Marketing Business Case Report, visit http://www.eyeforpharma.com/multichannel-marketing-business-case-report/download-brochure.php eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 5090 eyeforpharma
The skill set of KAMs of the future by Andy Davis, NeoNavitas
 
07:44
Andy Davis, Chairman of NeoNavitas and former MD of Takeda UK talks to Paul Simms of eyeforpharma about what is required of key account managers today and in the future. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 1071 eyeforpharma
Fine tune your analytics strategy for 2014
 
45:22
eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 682 eyeforpharma
Lode DeWulf, Chief Patient Affairs Officer and VP, UCB talks to Paul Simms
 
04:06
Lode Dewulf, Chief Patient Affairs Office and VP, UCB talks about how the role of the patient in the healthcare environment will change in the future. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma Follow-up on linkedin: http://www.linkedin.com/company/eyeforpharma
Просмотров: 616 eyeforpharma
Why pharma companies need to look "above brand"
 
03:59
Hannah Gagen, Patient Engagement & External Affairs Manager at Boehringer Ingelheim talks to Paul Simms about how pharma companies should look "above brand" if they are to be successful in today's healthcare environment. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: https://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 625 eyeforpharma
How Pfizer US are delivering services "beyond the pill"
 
02:03
Matt Portch, VP Commercial Innovation at Pfizer US will also be speaking at the eyeforpharma Latin America Conference in May. More information here - http://www.eyeforpharma.com/latinamerica/en-index.php eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 577 eyeforpharma
Cancer survivor Jack Whelan speaks on how pharma can become more patient centric
 
11:18
For more insights from patients on how pharma can engage more effectively, attend eyeforpharma Barcelona 2014. More information here - http://www.eyeforpharma.com/barcelona/conference-event-brochure.php eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 860 eyeforpharma
Tim White: Lundbeck’s MCM Vision
 
04:49
Tim White, Head of Global Customer interaction at Lundbeck speaking at eyeforpharma's Multichannel Marketing Conference on what Lundbeck's vision for MCM is and what they are doing to achieve it. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 658 eyeforpharma
Jan Van Den Burg, Veeva Systems speaks to Paul Simms
 
09:01
Jan Van Den Burg, VP Commercial Strategy Europe at Veeva Systems speaks to Paul Simms about the challenges and opportunities of Closed Loop Marketing for pharma companies. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 590 eyeforpharma
Practical steps and advice on how to become customer-centric
 
07:13
Mark Peterson, Global Digital Marketing at Boehringer Ingelheim speaking at eyeforpharma Barcelona provides advice and practical steps on how to become customer centric. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 344 eyeforpharma
GSK - 3 things you can do to integrate patient emotions into your strategies
 
04:38
Keir Woods, Director Oncology, GSK explaining 3 things you can do to integrate patient emotions into your strategy at eyeforpharma's The Patients Summit 2014. Find out more about how to make patient centricity a reality by attending eyeforpharma's Patient Summit USA. Find out more here - http://www.eyeforpharma.com/patientusa/ eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 551 eyeforpharma
How UCB drives patient-centricity from the grassroots up
 
02:13
Gregory Miller, General Manager CNS at UCB France talks to Paul Simms about how UCB are driving patient centricity from the grass roots up and how this is impacting patient's lives daily. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: https://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 331 eyeforpharma
Customer Experience at Pfizer - Mike Bellis
 
05:26
Paul Simms chats to Mike Bellis, EU Customer Experience -Senior Manager, Pfizer about what customer experience at Pfizer means. Views expressed are personal and are not those of Pfizer. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 1172 eyeforpharma
Lessons learnt from commercial model innovation at Pfizer US
 
02:17
Matt Portch, VP Commercial Model Innovation at Pfizer US on what you need to do to change your commercial model and partner with your customers. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: https://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 534 eyeforpharma
Allan Hillgrove from Boehringer Ingelheim on the opportunities in emerging markets
 
02:02
Allan Hillgrove, Corporate Board, Pharma Marketing & Sales at Boehringer Ingelheim on the opportunities in emerging markets. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 314 eyeforpharma
The key levers for commercial excellence from Actelion pharma
 
13:07
Dr. Christoph Schmidt, Corporate VP Global Head of Commercial Excellence, Actelion speaking at eyeforpharma Barcelona on how to drive commercial excellence. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 1503 eyeforpharma
Relpax Teledetailing Succcess Story
 
06:30
Paul Simms chats to Matthew Nolan, Global Director, Pfizer on the success of teledetailing for Relpax in Ireland. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 864 eyeforpharma
"We Can't Afford That!" The Payer Panel
 
01:57
Why payors won't pay for pharmaceutical drugs unless they are at an "affordable price". Understanding what this means is crucual to the relationship between pharma and payors. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: https://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 99 eyeforpharma
Keir Woods, GSK Oncology on why one size does not fit all
 
02:33
For more insights from patients on how pharma can engage more effectively, attend eyeforpharma Barcelona 2014. More information here - http://www.eyeforpharma.com/barcelona/conference-event-brochure.php eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 190 eyeforpharma
Sanofi’s approach to integrated care: 3 layers of value-added services
 
06:45
Eddie Chan, AVP Global Head of Customer Solutions & Innovation, Sanofi-Aventis talks at the eyeforpharma Value Added Services Conference on how Sanofi structure their integrated care programs. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 971 eyeforpharma
MSD - Developing relationships with patient associations
 
13:16
Sinead Tuite, Patient Manager and Strategic Partnerships, MSD speaking at eyeforpharma's The Patients Summit 2014. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 341 eyeforpharma
Mike Bellis Part 5: Business Case for Customer Experience Management (CXM)
 
04:04
Mike Bellis, EU Customer Experience - Senior Manager, Pfizer speaking at eyeforpharma's Multichannel Marketing Conference about what customer experience is and what pharma needs to do in order to embrace it. Views expressed are personal and are not those of Pfizer. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 306 eyeforpharma
Soeren Mattke from RAND on how to drive value for patients
 
08:14
Soeren Rattke, Senior Scientist at RAND speaks about how to drive value for patients using value added services, eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 404 eyeforpharma
Hannah Gagen, Patient Engagement Manager at Boehringer Ingelheim talks about patient-centricity
 
02:23
Hannah Gagen, Patient Engagement Manager at Boehringer Ingelheim talks to Paul Simms about how patient-centric pharma really is - based on her experience as a patient. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: https://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 485 eyeforpharma
The future of Healthcare: What is Aeon 3? - Gerald Dunstan
 
01:32
Paul Simms chats to Gerald Dunstan, Strategy Director - Healthcare & Life Sciences, KPMG on what Aeon 3 is and what pharma should be doing to prepare themselves for it. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 157 eyeforpharma
The evolution of value added services - Marco Mohwinckel
 
04:08
Paul Simms chats to Marco Mohwinckel, Global Head of Integrated Care, Janssen Healthcare Innovation about the evolution of value added services. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 502 eyeforpharma
The impact pharma's reputation has on patients
 
02:32
Hannah Gagen, Patient Engagement Manager at Boehringer Ingelheim talks to Paul Simms about the impact pharma's poor reputation has on patient engagement. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: https://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 98 eyeforpharma
Allan Hillgrove on Boehringer's Digital Innovation
 
01:33
Allan Hillgrove, Corporate Board, Pharma Marketing & Sales at Boehringer Ingelheim on Boehringer's digital innovation and how to drive this locally. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 97 eyeforpharma
Allan Hillgrove from Boehringer Ingelheim talks to Paul Simms
 
16:52
Allan Hillgrove, Corporate Board, Pharma Marketing & Sales at Boehringer Ingelheim talks to Paul Simms about pharma's reputation, trust and new commercial models. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 207 eyeforpharma
"We're not Payers, we're an Evaluation System" The Payer Panel
 
02:23
eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: https://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 83 eyeforpharma
Allan Hillgrove, Boehringer Ingelheim on what motivates him to work in pharma
 
01:07
Allan Hillgrove, Corporate Board, Pharma Marketing & Sales at Boehringer Ingelheim on what motivates him about working in pharma. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 155 eyeforpharma
Practical Steps to Creating Value to All Stakeholders - Gerald Dunstan
 
01:31
Paul Simms chats to Gerald Dunstan, Strategy Director - Healthcare & Life Sciences, KPMG on the practical steps to creating value for all stakeholders. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 114 eyeforpharma
How data will support the development of value added services - Gerald Dunstan
 
01:23
Paul Simms chats to Gerald Dunstan, Strategy Director - Healthcare & Life Sciences, KPMG on how data will support the development of value added services. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 44 eyeforpharma
Skill sets for MCM success - Tim White
 
01:11
Paul Simms chats to Tim White, Head of Global, Customer Interaction, Lundbeck on the skills sets needed for MCM success. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 93 eyeforpharma
How Pfizer standardised incentive compensation plans globally
 
21:04
Jeffrey LiPira, Global Program Manager, Pfizer speaking at eyeforpharma Barcelona 2014 on how Pfizer standardised incentive compensation plans globally. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 998 eyeforpharma
"Get Over It - Pharma Sales isn't Car Sales" The Payer Panel
 
02:54
eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: https://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 353 eyeforpharma
Why quality content matters by Mads Holman, Founder, Bibblio
 
07:43
Mads Holman, Founder, Bibblio discusses why pharma needs to create quality content and what that means for marketing strategies. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 57 eyeforpharma
The Agents of the Next Era of Health: Paul Simms interviews David Hunt, Chief Executive, HAVAS LYNX
 
05:59
David Hunt,Chief Executive of HAVAS LYNX talks to Paul Simms about how HAVAS LYNX are "the agents of the next era of health." eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma Follow-up on linkedin: http://www.linkedin.com/company/eyeforpharma
Просмотров: 253 eyeforpharma
Why the pharma industry is not innovative
 
01:49
Gregory Miller, General Manager CNS at UCB France on why pharma is so conservative in its approach. He states "the trends around us force us to be conservative, rather than disruptive". eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: https://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 220 eyeforpharma
Jane Griffiths: Building trust through collaboration
 
01:42
Jane Griffiths, Group Chairman, EMEA, Janssen talks to Paul Simms from eyeforpharma on how to build trust through collaboration. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 250 eyeforpharma
How pharma will remain profitable: Lode DeWulf, Chief Patient Affairs Officer and VP UCB
 
02:38
Lode DeWulf, Chief Patient Affairs Officer and VP, UCB discusses how pharma can remain profitable and meet patient's needs. In Lode's opinion, there is "absolutely a business in preventing ill health" eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: https://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 387 eyeforpharma
Marty Nicholas from Blackdot speaks to Paul Simms
 
07:39
Marty Nicholas, Managing Director, Blackdot speaks to Paul Simms from eyeforpharma about what the behaviours of successful sales representatives and first line managers are, and what sales directors need to do to drive commercial success. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 658 eyeforpharma
John Pugh, Boehringer - Hacking
 
08:48
eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 382 eyeforpharma
Allan Hillgrove, Boehringer Ingelheim on what pharma should learn from the Tamiflu controversy
 
03:15
Allan Hillgrove, Corporate Board, Pharma Marketing & Sales at Boehringer Ingelheim on what the industry needs to learn from the controversy over Tamiflu. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 96 eyeforpharma
Cancer survivor, Andrew Schorr on how pharma can become better connected to patients
 
07:34
For more insights from patients on how pharma can engage more effectively, attend eyeforpharma Barcelona 2014. More information here - http://www.eyeforpharma.com/barcelona/conference-event-brochure.php eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 91 eyeforpharma
Mike Bellis Part 1: The Pharma Hangover
 
03:51
Mike Bellis, EU Customer Experience - Senior Manager, Pfizer speaking at eyeforpharma's Multichannel Marketing Conference about why pharma needs to get over the blockbuster years and start really focusing on the customer. Views expressed are personal and are not those of Pfizer. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 833 eyeforpharma
How sales reps can help to improve pharma's reputation
 
03:04
Matt Portch, VP Commercial Model Innovation at Pfizer US on how Pfizer US on the role pharma sales reps play in improving pharma's reputation and what Pfizer US are doing about. eyeforpharma's youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma's mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: https://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 647 eyeforpharma
Os caminhos do acesso  Estrategias inovadoras para o acesso ao mercado no Brasil
 
01:02:46
eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Просмотров: 382 eyeforpharma
Seminario en línea Riesgo compartido en Colombia
 
01:01:58
2014-06-03 14.28 Seminario en línea_ Riesgo compartido en Colombia
Просмотров: 181 eyeforpharma