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Видео добавленное пользователем “eyeforpharma” за Ноябрь 2016
GSK’s Salford Lung Study: Catherine Bonuccelli on how it changed the perspectives of trial design
 
02:10
Catherine Bonuccelli, VP, Respiratory Therapy Area Head, GSK speaking to Ulrich Neumann, eyeforpharma on how the Salford Lung Study has changed GSK's perspective on how to design and conduct clinical trials. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 122 eyeforpharma
Elizabeth Turcotte: How UPL supports patients
 
04:07
Elizabeth Turcotte, Director, Patient Hub & UPL Lead, BMS speaking to Ulrich Neumann, eyeforpharma on how the Universal Patient Language supports patients. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 88 eyeforpharma
Elizabeth Turcotte: Universal patient language overview
 
02:06
Elizabeth Turcotte, Director, Patient Hub & UPL Lead, BMS on what the Universal Patient Language is. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 115 eyeforpharma
Co-creation: Advice from Elizabeth Turcotte, BMS
 
01:06
Elizabeth Turcotte, Director, Patient Hub & UPL, BMS on advice she would give other pharma companies looking to co-create with patients. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 45 eyeforpharma
Catherine Bonuccelli:  “Must have” factors for a patient centered clinical
 
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Catherine Bonuccelli, VP, Respiratory Therapy Area Head, GSK on the "must have" factors for creating a patient-centric clinical trial. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 742 eyeforpharma
What does a "patient centered" clinical trial mean? GSK's Catherine Bonuccelli explains
 
02:14
Catherine Bonuccelli, VP, Respiratory Therapy Area Head, GSK speaking to Ulrich Neumann, eyeforpharma on what a patient centered clinical trial really means. Catherine was speaking to eyeforpharma as part of her keynote address at the eyeforpharma Patient-Centric Clinical Trials Conference. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 103 eyeforpharma
Catherine Bonuccelli, GSK: Pharma's future in the healthcare ecoystem
 
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Catherine Bonuccelli, VP, Respiratory Therapy Area Head, GSK speaking to Ulrich Neumann, eyeforpharma on what the future of the pharma looks like within the broader healthcare ecosystem. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 97 eyeforpharma
The obstacles faced with when driving a patient-centric culture
 
01:26
Melva Covington, Senior Director, Head of Field Based Medical Strategy, Sanofi speaking to Ulrich Neumann, eyeforpharma on the obstacles she has been faced with when driving to become patient centric. Melva was speaking to Ulrich ahead of her presentation at The Patient Summit. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 39 eyeforpharma
Elizabeth Turcotte: Beyond the buzz
 
01:44
Elizabeth Turcotte, Director, Patient Hub & UPL Lead at BMS speaking on how to move beyond the buzz and ensure patient-centricity is a reality. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 9 eyeforpharma
Catherine Bonuccelli on the foundation of creating a patient centric study
 
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Catherine Bonuccelli, VP, Respiratory Therapy Area Head, GSK on the foundations needed in creating a patient-centric study. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 15 eyeforpharma
Melva Covington, Sanofi: Why you have to understand how patients are receiving their information
 
01:13
Melva Covington Senior Director, Head of Field Based Medical Strategy, Sanofi on why we need to understand how patients are receiving their information and work in harmony with them. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 66 eyeforpharma
Susan Vallow, GSK on how to be truly patient-centric
 
00:44
Susan Vallow, Senior Director & Head, Patient Focused Outcomes at GSK speaking to Ulrich Neumann at eyeforpharma on how to move from buzz to reality and be truly patient-centric. Susan was speaking to eyeforpharma ahead of her presentation at The Patient Summit. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 52 eyeforpharma
Melva Covington: Hopes for the future of the patient-pharma dialogue
 
02:20
Melva Covington, Senior Director, Head of Field Based Medical Strategy, Sanofi speaking to Ulrich Neumann, eyeforpharma on her hope for the future of the pharma-patient dialogue. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 29 eyeforpharma
Melva Covington, Sanofi: How to create value for all healthcare stakeholders
 
02:10
Melva Covington, Senior Director, Head of Field Based Medical Strategy, Sanofi speaking to Ulrich Neumann at The Patient Summit on pharma's role in the healthcare ecosystem and how to create value for all stakeholders. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 58 eyeforpharma
Why focusing on health outcomes will help pharma achieve the "sweet spot"
 
01:14
Melva Covington, Senior Director, Head of Field Based Medical Strategy speaking to Ulrich Neumann, eyeforpharma on why she believes that focusing on health outcomes will help pharma achieve the "sweet spot" of patient-centricity and profitablity. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Просмотров: 38 eyeforpharma