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The unique audio system features Monster's breakthrough technology Pure Monster Sound, specially tuned by Head Monster Noel Lee, the audio innovator behind the sound of Beats by Dr. Dre headphones.
Monster claim the system is as close to live music as being on stage with the musicians, and having checked it out at CES, we'd have to agree.
Noel Lee said, "Producing a sound stage for this car is a particular delight for me and I am proud that Lamborghini placed its trust in Monster to do this. Lamborghini stands out as being the best Italian luxury super sports car manufacturer and it's a privilege for me to be onboard with this project."
Sadly, if you want to lay your hands on one (and have the requisite £3m-odd) you'll have to be quick, as only nine of the supercars will be produced.
For most of us, the wail of the Lamborghini Veneno Roadster's 750 horsepower V12 is enough.
But for that infinitesimal remainder of the earth's population who can afford one of the four remaining Veneno Roadsters (which run €3.3 million, or approximately $4.6 million apiece) and crave musical accompaniment for their on-road antics, there's a ray of auditory hope.
It took a thorough review of the car's engineering intricacies, the assistance of several technicians from the Lamborghini factory, and over two weeks of installation time, but a multimedia-enabled version of the previously stereo-less Veneno is now a reality thanks to the dudes at Monster Audio-- specifically, head honcho Noel Lee, a colorful character who scoots around on a gold-plated Segway, wears a Jaeger LeCoultre tourbillon, and yes, owns one of the 9 ultra-rare steeds.
We managed a brief stint of seat time in the Rosso Veneno roadster during its CES debut, and the sound-- as expected-- was full, clear, and rich. Lee stresses that their focus wasn't just on hip-hoppy bass frequencies, but on "... vocal articulation, transient response, and dynamics."
The 10-speaker, 1,000+ watt system is controlled via an Android-based touchscreen at the top of the windscreen, and targets driver and passenger with dashboard, door, and headrest-mounted speakers. The effect, at least based on our brief listen of Robin Thicke's "Blurred Lines," seems potent enough to put up a decent fight against the racous volume of the mid-mounted V12. But the question for gearheads and audiophiles alike remains: would you want to?
Read more: CES 2014: A Lamborghini Veneno Roadster Fit for a Monster - Popular Mechanics
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The Lamborghini Veneno Roadster has been unveiled - it's an open-top version of the supercar that Lamborghini revealed at the 2013 Geneva motor show and just nine will be built.
Like the hard-top version, the Veneno Roadster is based on the Aventador and has a 6.5-litre V12 engine. The 740bhp unit is mated to a seven-speed "ISR" transmission; drive is to all four wheels and there's a "racing chassis" with pushrod suspension and horizontal spring and damper units.
Lamborghini quotes a 0-62mph time of 2.9sec and a top speed of 221mph. Lamborghini Veneno Roadster "Aston Martin DBC" "Concept Car" Peugeot Kia Ferrari Lamborghini Future "most expensive car" Jaguar Drifting Corvette "North American International Auto Show" "Acura TLX" "Honda Civic" Coupe 0-60 "Toyota FT-1 Concept Car" Cars Nissan Auto "Detroit Auto Show" Volkswagen "test drive" premiere 2015 racing driving engine startup exhaust "motor trend" "car and driver" autoblog youtube New Race Burnout Mercedes-Benz 2014 "Great Britain" Hybrid "energy efficient" "Equus Bass" "McLaren P1" "Lamborghini Veneno Roadster" Most of the Roadster's exterior body panels are shared with the hard-top model; Lamborghini says the entire front end acts as an aerodynamic wing to provide optimum airflow and downforce at speed. A smooth underbody also helps to reduce drag, while the dramatic rear diffuser accommodates four large exhaust pipes.
Read more http://www.telegraph.co.uk/motoring/car-manufacturers/lamborghini/10388769/Lamborghini-Veneno-Roadster-unveiled.html