There are specific people who have been brilliant enough to come up with some of the most identifiable brands in our world today. But just because you can recognize a brand, doesn’t necessarily mean that it’s valuable. However, the brands on this list have made a considerable amount of money and everyone around the world seems to know who they are. Because of this, these brands are certainly guaranteed to have continued success and an ongoing business that continues to thrive over the next several decades since people know who they are. Humans are predictable in the fact that they will gravitate towards something that they can identify and are familiar with.
Amazon has become the world’s most reliable and well-known “one stop shop” site. People can buy virtually anything on Amazon, which major brands partnering with the website to sell their products. In 2013, Amazon made over $74 billion in sales and has made countless top ten lists for popularity and reliability.
Despite world campaigns dedicated to get people to stop smoking, Marlboro remains as one of the most popular cigarette brands in the world and is valued at over $67 billion. The brand is owned by Altria in the United States and outside of the US, it is own by Philip Morris.
Then we have some underdog brands that people don’t think about on a regular basis, but they are certainly there. Out of all the telecom providers, AT&T is one of the most valuable brands. Visa has surpassed Mastercard as one of the most valuable credit card brands thanks to their rewards programs. By giving their customers a way to get rewards and get something back for using their card.
When it comes to soda, it seems that it is a constant competition between Coca Cola and Pepsi. However, when it comes to value, Coca Cola rises to the top. The soda brand is sold in over 200 countries around the world, it is valued at over $80 billion, regardless of not being sold in Cuba or North Korea. But you can’t talk about soda without talking about the most popular fast food chain in the world; McDonald’s. The chain has restaurants in over 121 countries and is valued at over $85 billion.
Then we have technology. One of the most valuable and recognizable brands in the field is Microsoft, which is sold in over 150 countries and valued at over $90 billion. Microsoft is such a popular brand that it is difficult to meet people who have never used a Microsoft product. Even though IBM has dropped in value in the last few years in a row, it is still one of the most valuable brands being worth more than $107 billion.
But you can’t talk about technology without talking about Apple, which has over 425 stores around the world. With innovations like the iPhone, iPhone, Macbook, and iMac, the brand is worth over $147 billion and continues to grow. Finally, the world’s go to search engine is worth over $158 billion, and is simply known as Google. The website is used by people all over the world, with offices stationed in major cities to support and accommodate the site’s growth.
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