Bloom Bras Elyse Kaye Founder and CEO is on the Positive Podcast.
Kaye has spent 20 years developing brands through product innovation for companies such as Black& Decker, HoMedics, Nine West, P & G and House of Marley. She is a runner, dancer and yoga instructor. For years, she sought out a sports bra that worked and after research found that there were countless women like her who were active without a solution. She wrote the business plan for Bloom Bras 15 years ago and brought together a dream team to bring her vision to life.
Lingerie is a $13 billion industry, growing at a rate of 3.3 percent each year
Elye Kaye chats with Positive Phil.
We Chat About the Following:
I saw your request for positive entrepreneurs and wanted to throw my name in the ring. We are coming off of the successful launch of Bloom Bra, a patented, fully-customizable sports bra designed to empower well-endowed women from sizes 30DD to 44K to get out there and exercise in comfort. Here is the link to more information, www.bloombras.com.
After all, fitness and exercise is no longer just a recommendation - it should be a core component in every woman's life. But many women find themselves on the sidelines, not because they don't want to exercise, but because they can't -- Women's Health Mag reported that one in three women experience breast pain when working out and feel they have no other choice than to opt out.
I partnered with celebrity corset designer Camilla Huey -- couturier to Oprah Winfrey, Adele, Cate Blanchett and Katy Perry -- to develop the first sports bra to combine a lifting strap and cinching cup that wearers can adjust to their body and level of activity, from yoga to track.
Designed without harmful underwires, it works like a shelf to lift the breasts rather than squashing them, distributing weight throughout the back and sides rather than putting pressure over the shoulders and across the ribs. This allows for natural movement of the breast and uninterrupted circulation of the body's essential systems, contributing to improved posture and physique.
Removing underwire also addresses the associated health concerns, which include increased risk of diseases such as breast cancer due to a buildup of toxins and radiation from electronic devices.
The Bloom Bra is taking pre-orders for December delivery in time for the holidays or donate the sports bra to a Breast Cancer survivors. In addition, here are links to some of the recent articles in Entrepreneur Magazine and Elite Daily.
SPORTS BRA START UP, BLOOM BRAS, TO LIFT SPIRITS
(AND MORE) FOR WELL ENDOWED, ACTIVE WOMEN
Fitness and exercise is no longer just a recommendation - it is a core component in every woman's life. Many women find themselves on the sideline and not for reasons you may think. 1 in 3 women experience breast pain when working out leading to many opting out. The sports bra simply does not cater to the well-endowed woman. That means a lot of ladies left in the dust.
Elyse Kaye, Founder of Bloom Bras, said that this problem was rubbing her the wrong say: “I lead a very active lifestyle but for me the main challenge was finding a sports bra that gave me enough support yet didn’t make me feel like I was wearing a suit of armor or a medieval torture device. People don’t realize how much this can truly affect a work out”. Elyse who comes from a background of marketing as well as fitness instruction was frustrated with the selection of sports bras for well-endowed women. “The average breast size has risen from a 34B to a 34DD in the past 10 years, yet sports bras only cater up to a D cup. So the rest of us are basically squeezed out of space - pun intended!”
The Bloom Bra features patented lifting straps and cinching cups allowing the bra to customize to your body and exercise type. It has been designed without underwire, both for comfort and to address the health concerns associated with metal commonly used in bras, which include increased risk of diseases such as breast cancer due to a buildup of toxins and radiation from electronic devices. Working like a shelf to lift the breasts rather than squashing them, The Bloom Bra distributes weight throughout the back and sides rather than putting pressure over the shoulders and across the ribs, allowing for natural movement of the breast and uninterrupted circulation of the body’s essential systems.
Female Powerhouse Creates Patented Technology
Kaye tapped celebrity corset designer Camilla Huey – whose client list includes Oprah, Katy Perry, Aretha Franklin and Wendy Williams – to develop Bloom Bras’ patented design. The Bloom Bra uses state-of-the-art compression materials and cooling, moisture-wicking power mesh combined with a reinforced front zipper to “lift, not squish”.
“It is our goal at Bloom Bras to design products which are easily adjustable for every activity and are alwa