Herbalife continues to demonstrate what a healthy, active life is about.
"We are excited to once again be involved in the sponsorship of triathlons across the country," said Michael Johnson, chairman and CEO, Herbalife. "The endurance community is one we have a longstanding relationship with, both through the events we are involved with around the world, and the successful athletes who benefit from our sports nutrition products."
On Sunday, September 13, 2015 an estimated 1,519 competitors took part in the LA Triathlon, an event Herbalife has sponsored for the past eight years. First Introduced in 2014, the 21st century LA Triathlon at Torrance Beach course is designed in a small footprint, spectator-friendly, looping International Triathlon Union (ITU)-style format. The course was located entirely in the City of Torrance, which is ideal for this type of course.
As this year’s “Official Fluid Replacement” provider for the LA Triathlon, Herbalife provided its recovery and hydration products to athletes to ensure participants received the nutrition needed to complete the triathlon. Over 700 Herbalife employees and Independent Members also took on the challenge and participated in the triathlon.
D.C. NATION’S TRIATHLON
Herbalife proudly sponsored the D.C. Nation's Triathlon, one of the premier international distance triathlons in the United States. Herbalife hosted the official "Herbalife Recovery Zone" and was the title sponsor of the "Herbalife Congressional Challenge." The D.C. Nation's Triathlon, which saw 3,500 participants, included a swim in the Potomac River, bike course through downtown D.C., and a run along Washington D.C.'s monument corridor adjacent to the nation's best known memorials and historical landmarks.
NAUTICA MALIBU TRIATHLON
The Nautica Malibu Triathlon, one of the nation’s most iconic triathlons, took place at Zuma Beach on September 20, 2015. Gathering thousands of participants including the world’s finest athletes, philanthropists, celebrities and supporters, the Nautica Malibu Triathlon provided the ultimate fitness experience with a half-mile ocean swim, 18-mile bike ride and 4-mile run beginning at 7 a.m. Fundraising efforts benefited the Children’s Hospital Los Angeles’ Pediatric Cancer Research Program, dedicated to curing and preventing childhood cancers.
The triathlon comprised of two races including the Herbalife International Distance Race that features a 1.5K Pacific Ocean swim, a 40K bike course along the Pacific Coast Highway and a 10K run course along Zuma Beach. The Classic Distance hosted the day after the Herbalife International Distance Race on Sunday, September 20th, featured a half-mile ocean swim, 18 mile bike course and 4 mile run.
ITU WORLD TRIATHLON GRAND FINAL CHICAGO
Herbalife is proud to be the Official Nutrition, Wellness and Sports Performance Partner of the 2015 ITU World Triathlon Grand Final and World Championships. More than 6,500 of the world’s best triathletes competed for world titles over four days of competition at Grant Park in Downtown Chicago. Participants were fueled with #HerbalifeNutrition products during the races.
Throughout the ITU World Triathlon Series, top elite athletes compete head-to-head at events located around the world. The series culminates at the Grand Final where the year's top athletes are recognized and awarded as the World Champion. Chicago was the first U.S. city to host the Grand Final since the series launched in 2009.
In the elite races, 150 of the world's top Olympic-distance triathletes competed for a world championship title. In addition to the elite races, the event featured top-flight sprint and Olympic-distance races for age-group athletes, paratriathletes, juniors and under-23s, as well as an aquathlon to kick off the action.
ABOUT HERBALIFE LTD.
Herbalife Ltd. (NYSE:HLF) is a global nutrition company that sells weight-management, nutrition and personal care products intended to support a healthy lifestyle. Herbalife products are sold in more than 90 countries to and through a network of independent members. The company supports the Herbalife Family Foundation and its Casa Herbalife program to help bring good nutrition to children.