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Developing a Sales and Marketing Strategy Plan
Developing a Sales and Marketing Strategy Plan Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ When developing and sales and marketing strategy/plan there are two types of sales approaches. One is the mindset of the hunter and the other is that of the farmer. The Hunter. The mindset of the hunter is to “Track, Kill & Move On.” Hunters are quick, restless and nomadic. The rapidly assess opportunities and discover rapid solutions to generate sustenance. In sales and marketing this would involve outbound phone calls, networking, and generally canvassing one’s territory for relatively immediate sales.  The Farmer. The mindset and habits of a farmer is to stay in a one location, large or small, and to cultivate over a longer period of time. Farmers are very attune to the weather, the soil and many other factors, any of which could aversely affect his crops in the upcoming months or even years. When times get tough, they have a hard time moving on to new lands like the hunter. But their advantage is that they can feed hundreds of people for months and months when they do their job right and consistently. When developing a complete sales and marketing strategy plan it is important to factor in both types of personalities and tactics. One needs the hunters to find and bring home immediate sales. But it is also important that you have farmers who are tending to those who require nurturing. By doing so, future “crops” of leads will bear fruit.  The Biggest Mistake The biggest mistake that any small business, start-up or corporation could make it to believe that all you need are more hunters to get in more sales. And likewise, one could pendulum swing and concentrate so much on nurturing that no immediate sales are generated, thus causing financial hardship for the enterprise.  It is important to have both a Hunter and a Farmer strategy for your sales and marketing plan.  Please subscribe to my YouTube channel.
Просмотров: 8688 Edwin Dearborn
Farm Marketing Strategy (Sales Funnel 2 of 6)
Step 2 of our farm sales funnel is getting customers to consider buying our products. SUBSCRIBE: http://bit.ly/2uw8eV3 POPULAR VIDEOS: http://bit.ly/2tOtR5v ↓↓↓↓↓↓↓↓↓ CLICK “SHOW MORE” FOR RESOURCES ↓↓↓↓↓↓↓↓↓↓ _______________________ RESOURCES / TOOLS All my resources: http://bit.ly/2svhtmZ Chicken Tractor Plans: http://bit.ly/2svje3O Pastured Poultry Packet: http://bit.ly/2uwwbvq Chicken Marketing: http://bit.ly/chickenmarketing How to Start a Farm: http://bit.ly/2uwcXGf Start Broiler Chicken Farming: http://bit.ly/2svLSld Fix My Farm: http://bit.ly/fixmyfarm ________________________ SUPPORT FMS, SHOP FMS FMS Store: http://bit.ly/2tOmZVH ________________________ TOOLS I USE EVERY DAY Farmer’s Best Friend: http://amzn.to/2twbjV0 Mini-Best Friend: http://amzn.to/2tOojYH The Best Pen Ever: http://amzn.to/2tOqefO External Brain Pack: http://amzn.to/2tOtEz9 Daily Affirmation: http://amzn.to/2uwnHEF Protect Your Hands: http://amzn.to/2uwrQIu ________________________ VIDEO EQUIPMENT I USE Canon 80D Video pack: http://amzn.to/2sSvJWv GoPro Karma Drone: http://amzn.to/2tOFhq1 Zoom H4 DAR: http://amzn.to/2tXQrsN ________________________ KEEP IN TOUCH Website: http://bit.ly/2tSnKg9 Podcast on iTunes: http://apple.co/2svjlw8 Instagram: http://bit.ly/2dVs3xR Facebook: http://bit.ly/2el9hOH Twitter: http://bit.ly/2sStjak NOTES: When starting a farm you will benefit from designing sales funnels as part of your marketing strategy. Whether you sell at a farmers market, through a CSA, or wholesale to restaurants and stores, you're going to want a structure to follow. You can make money farming, people do it all over the world. You can even make money homesteading to support your lifestyle. In order to do all of that you have to become a good agricultural business person. Farm Marketing Solutions is here to help you develop your skills along the journey.
Просмотров: 1968 John Suscovich
eTalks - The Secrets of Food Marketing
Think you aren't being fooled by advertising tricks? Take a look at this so-called expert revealing food marketing's secret weapon. No amount of marketing makes factory farming acceptable. You can stop the spin at http://www.ciwf.org.uk/truth ------------------------------- This film was created by Catsnake (catsnake.com) for Compassion in World Farming (CiWF – ciwf.org.uk). For more information, please visit: ciwf.org.uk/truth We would like to give a big thank you to all those who helped with the project and the individuals who assisted in bringing the project to life: Cast: Actress: Kate Miles Crew: Director: Edward L. Dark Writer: Stephen Follows Producer: Lucy Fazey Executive Producers: Stephen Follows & Edward L Dark Editor: Rob Garwood Casting Director: Annelie Powell Production Designer: Jenny Ray Graphic Designer: Vincent Chatell Stage Manager: Gareth Weaver Costume: Giulia Scrimineri Camera Operator: Steve Brook-Smith Camera Operator: Anthony Gurner Camera Operator: George Simpson Sound Recordist: Sean Plunkett Production Assistant: Lauren Allen On Set Runner: Jessica Zuniga Speakers and Performers: Host: Tom Allen Paleoanthropologist: Ella Murray Astrophysicist: Ricarda Beckmann Burlesque Dancer: Scarlette Belle Shot on Location at: The Yard Theatre in Hackney Wick
Просмотров: 8847239 Compassion in World Farming
Example 2  - Farmers State Bank Marketing Plan
Просмотров: 12 Amit Verma
Strategic Planning for Farm Businesses
Presentation on strategic planning by Dr. Rodney Jones. For more information go to: http://agecon.okstate.edu/efarmmanagement/plan.asp This video is part of a series on Financial and Production Management.
Просмотров: 96 OSU AgEcon
Risk Management Planning and Grain Marketing Strategies for 2016
Crop Growers, LLP and Diversified Crop Insurance Services (DCIS) hosted a webinar to provide farmers with current information on the grain markets and suggestions for protecting farm profitability. Rich Morrison, Senior Risk Analyst for the Diversified Services Marketing Group, discussed up to the moment corn, soybean and wheat market fundamentals along with 2016 grain marketing strategies. Rich also discussed government programs and the status of potential ARC and PLC payments for the 2015 crop year. Doug Emery, Regional Marketing Manager for DCIS, discussed the potential consequences, hopefully profitable consequences, of various 2016 crop year farm management decisions. Different variations of input costs, yield variability, price ranges, crop insurance decisions and grain marketing strategies will be analyzed in DCIS’s “Profit Matrix”. The importance of developing a farm risk management strategy for 2016, as farm profitability is being squeezed, is of the utmost importance.
Просмотров: 538 Farm Credit East
AMI Episode 4 Marketing - Establishing a Strategic Plan
Episode 4 of the AMI Farm Business E-Team Series focusing on marketing.
Просмотров: 499 AMIOntario
Wholesale Cooperative from Farmers and their Diversified Horticultural Marketing Strategies
Farmers and their Diversified Horticultural Marketing Strategies [DVD]. V. Grubinger. 1999. University of Vermont Extension. Available for purchase at: http://www.uvm.edu/vtvegandberry/Videos/marketvideo.htm Featuring Paul Harlow and Dennis Sauer, Harlow Farm. Westminster, VT.
Просмотров: 1367 eOrganic
Strategic Marketing and Planning Presentation
CARA clothing range for M&S Lauren Ward, Tia Harvey, Chloe Griffiths, Alexina Russell Lewis
Просмотров: 115 Lauren Ward
Marketing Strategies To Improve Sales-Developing A Plan
Marketing Strategies To Improve Sales-Developing A Sales And Marketing Strategy Plan. Free Training here: https://www.vidmarketingsecret.com/?m=greenakers Learn how to build a sales and marketing strategy for your business. Now that you have taken the most important step of committing to change, the next step in the process is to build a sales and marketing plan. It is impossible to build a sales and marketing plan if you don't know who you're selling to. These questions and their answers will play a crucial role in developing marketing strategies to improve sales figures. Positioning yourself as an authority requires developing a sales and marketing strategy aimed at influencing how a particular market segment looks at you. It is important to have both a hunter and a farmer strategy for your sales and marketing plan. When developing a complete sales and marketing strategy plan it is important to factor in both types of personalities and tactics. Social media is a necessary tool for developing any sales and marketing strategy plan. Once you know these numbers, you can start to build a sales and marketing plan to hit them on a regular basis. To share this video click here: https://youtu.be/HAq4YfVtCu0 To subscribe to this channel click here: https://www.youtube.com/channel/UCs7A94-XHcwwzNvXJG1CIag Follow Us On Facebook: https://www.facebook.com/GreenAkersPlace/ CBD Oil Products https://www.greenakersplace.com Join My Team https://www.greenakersplace.com Search Great Deals For Millions Of Products: http://amzn.to/2BMKBh8 --------------------------------------FREE TRAINING BELOW----------------------------- YouTube http://GreenAkers.vidmarketingsecret.com/ Facebook http://GreenAkers.socialmediainsanity.com/ Twitter http://GreenAkers.mysocialmediasecret.com/ Instagram http://GreenAkers.instabizbuilder.com/ Snapchat http://GreenAkers.mysnapsecrets.com/ Periscope http://GreenAkers.myscopesecret.com/ SEO http://GreenAkers.seomadman.com/ Keyword Research http://GreenAkers.keywordresearchsecret.com/ Prospecting http://GreenAkers.recruitleadersnow.com/ PPV http://GreenAkers.profitwithppv.com/ MLM Training http://GreenAkers.sixfigurebizbuilder.com/
Change the Way You Market to Your Agricultural Customers
Experience-Sharing marketing is changing the way ag professionals learn and make business decisions. Research has shown that a decision maker is going to check with an independent third party to get the whole, undistorted truth -- rather than from someone who has a company's point of view in mind. This unique credibility gives Experience-Sharing Marketing its power and changes the choices in the ag marketplace. Since founding 15 years ago, Beck Ag has engaged more than 500,000 ag professionals in customized experience-sharing strategies — giving them the opportunity to learn from both their peers and industry experts on how to improve their business results. The Beck Ag team works with clients on an individual basis to develop unique, customized experience-sharing marketing solutions that are tailor-made to fit their clients' need within the marketplace. Beck Ag has been fortunate enough to work with some of the best people in the ag industry, and their strategies work: based on collective feedback for more than ten years, more than 95% of participants say the Beck Ag experience was informative and worth attending. To learn more about Beck Ag, visit beckag.com. To engage with other ag professionals and keep up-to-date on variety of agricultural topics join the online community at beckagconnects.com.
Просмотров: 1608 Beck Ag
Successful Brooding Strategies for Profitable Broiler Farming.
The Disparity between profitable and non-profitable broiler production depends on understanding of Contract Grower to interrelationship of bird's physiology, environment, and labor force. We have an excellent collections of free poultry books and literature related with broiler,breeder and layer poultry. These literature are written by renowned poultry scientist of world.If you buy these books in the market, it would be very costly but here at the following links it is free downloadable. http://www.growelagrovet.com/free-veterinary-books/poultry-farming-guide/
Просмотров: 49628 Growel Agrovet Private Limited
Creating a marketing timeline (Farm Sales Day 2)
Organizing my marketing strategy on a calendar helps keep me focused and organized. Find all the videos and information about this series at http://howtostartacsa.com
Просмотров: 5731 John Suscovich
LMHIA Horticulture Growers’ Short Course: Direct Farm Marketing - Reaching Your Customers
Gary Morton of Skufood, St. Margaret's Bay, Nova Scotia describes how to develop the business that is appropriate for you and the elements to make your direct farm market a success. Gary specializes in value added product development and commercialization, direct marketing and agritourism. Working with clients to define and redefine their path to success he helps them find new value and profit from what they do. His specialty and expertise extends to a wide variety of areas including new value added product development and commercialization, direct marketing and agritourism, strategic business planning and market development strategy. Presented by the British Columbia Ministry of Agriculture & the Lower Mainland Horticulture Improvement Association, with funding from Growing Forward 2, a federal-provincial-territorial initiative.
Просмотров: 50 NRSBC
Marketing Strategy Case Studies: The Starbucks Experience
http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Просмотров: 41566 TVChoiceFilms
Strategies in Financing Agriculture
AgriFin Annual Conference
Просмотров: 155 Agriculture Finance
Marketing Plan Sample - 5 Simple Steps to Market Any Business
Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Просмотров: 329125 Tyson Zahner
Revenue Protection Decisions & Crop Marketing Strategies
Our webinar focuses on current crop marketing provisions and how those decisions can and will impact your marketing decisions this year. Although most of the examples source Iowa yield structures, producers can interpret the solutions based on your own yield and costs. Derivatives trading involves substantial risk of loss and may not be suitable for all investors. You should fully understand those risks prior to trading. Any reference to past performance is not indicative of future results. These materials represent the opinions and viewpoints of the author, and do not necessarily reflect the viewpoints and trading strategies employed by Roach Ag Marketing, Ltd. If you have questions, please give us a call.
Просмотров: 2739 RoachAgMarketing
Farms.com Media Online Agriculture Marketing Services and Social Media
Farms.com Agriculture Online We offer complete online marketing services, everything from strategic online marketing planning services to banner ad and website creation., electronic distribution of messages, as well as Social Media, Search Engine Optimaization and Website Hosting .... To learn more visit www.agpromote.com A Farms.com Company
Просмотров: 355 farmscorp
Ann Ranson presents on Strategic Marketing Solutions
Ann Ranson, president of Bottom Line 3 Marketing presents a quick, down and dirty 10-minute presentation on the 3 things I know for sure about strategic marketing solutions. Ann Ranson presents Strategic Marketing Solutions at the Beauty Brains & Business 2013 Conference #1 Without marketing, you will have no business #2 If you don't do strategic marketing, you'll waste a lot of time and money #3 If you waste a lot of time and money, you will go out of business There are 3 things you need to do to insure that you market your business in a way that attracts your ideal customers. #1 - what is the vision for your business. Drop yourself into the future, 5-10 years from now - and what do you want to see. #2 - know your target market, intimately! Date them, understand them - where will you find them; how should you talk to them; what do they care about? #3 - don't skip the marketing basics and be strategic. Don't just chase the next new shiny object UNTIL you have a strong foundation built. Strategic marketing will help you attract your ideal customers. Bottom Line 3 Marketing helps organizations create & execute strategic marketing plans so they can attract their ideal customers with greater ease. Ann Ranson is the president of Bottom Line 3 Marketing, a socially conscious enterprise named for the business principle, triple bottom line (TBL), which states that every organization has three bottom lines, people, planet and profit. This system provides a framework for integrating values & trust at the strategic level. Ann's Bottom Line ³ Strategic Planning System is based on the TBL. Ann's own business success has been achieved by building long-term relationships. Upon reflecting on her experiences, Ann made a discovery -- it all comes down to one word: trust. Ann gives you the benefit of her Fortune 500 experience in her career spanning 30+ years in the rough-and-tumble media world coupled with her extensive studies in personal and professional growth potential. Her real world perspective comes from executing high-stakes sales and marketing campaigns, to quickly learn what does and does not work. A few career highlights: • Building the Dallas Cowboys Radio Network sales operation from the ground up • Creating and managing major 6 and 7 figure sales and marketing campaigns • Creation and facilitation of Bottom Line ³ Strategic Planning System • Affiliation with the Center for Nonprofit Management/Dallas as a coach, consultant and instructor • Certification as a Selling to Women Performance Coach and Facilitator Ann's other enterprise includes o By the Grace of Tea, a premium tea purveyor whose products are named for values such as Integri(ty), Possibili(ty), Clari(ty) and Civili(ty). o Intentions at Work, personal development and coaching Ann has worked with such familiar names as: Honda Cars, PNC Bank, State Farm, Albertson's and General Motors. Nonprofits: Salvation Army, American Cancer Society, Allen Community Outreach, Friends of Wednesday's Child, Boys and Girls Clubs and Dallas Holocaust Museum. Associations: American Society of Association Executives (ASAE), Texas Society of Association Executives and the Texas Association of Home Care & Hospice. Recognition and Community Involvement Ann serves on the board of Rasur Foundation International and is the author of "Intentions at Work: Tips for Creating More Great Days". She was invited to submit essays in two recent books: "50 Ways Coaches Can Change the World" by C.J. Hayden and "Positively Brilliant: Self Mastery", by Peter J. Reding. She also has published articles in the ASAE's Association Now Magazine; TSAE's Association Leadership Magazine, Costco Connection and has been heard on various online and over the air radio stations, including PBS affiliate KERA in Dallas. Her previous board service includes: National Speakers Association/North Texas, American Marketing Association/DFW and Women of Visionary Influence/Addison. According to Now Discover Your Strengths, Ann's Talents are: Empathy -- Connectedness -- Strategic -- Maximizer -- Relator
Просмотров: 224 Ann Ranson
Strategic Marketing- Value Chain Strategy
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Просмотров: 34 Bobby Bennett
सही मार्केटींग कैसे करें?-Marketing success advice & tips in Hindi by Sanjay Shah
सफल मार्केटींग की सरल जानकारी SME Business Coach Sanjay Shah के इस विडियो में देखिए ।
Просмотров: 156189 Sanjay Shah
Part 1, Farmers Market Strategic Plan Update - Marxh 4, 2013
Part 1, Farmers Market Strategic Plan Update - Marxh 4, 2013
Просмотров: 32 Tom Hansen
How to create a farm business plan
University of Maine Cooperative Extension provides information on why creating a farm business plan is so important and what marketing, operations, and finances mean to your plan.
Просмотров: 18711 The University of Maine
Strategic Planning in the Real World
Check out the collection of webinar slides and resources, along with upcoming event info at http://farmersmarketcoalition.org/information-marketplace Strategic Planning in the Real World: How to Put No Staff, No Money, and Big Dreams to Work for Your Organization. June 9, 2009. Nicole de Beaufort, Fourth Sector Consulting and Karen Wagner, Oregon Farmers' Market Association
Просмотров: 1287 Farmers Market Coalition
Kelvin Leibold Explains Strategic and Tactical Farm Planning
Kelvin Leibold, an Iowa State University Farm and Ag Business Management Specialist, talks about establishing effective strategic and tactical farm plans.
Просмотров: 112 DEKALB Asgrow Deltapine
What is Value Chain? Value Chain Definition, its Management and Analysis | AIMS Lecture
Lecture: What is Value Chain? http://www.aims.education/study-online/what-is-value-chain-definition/ As per Value chain definition, it is a model that explains how businesses receive raw materials as input, add value to the raw materials through various processes, and sell finished products to customers.
Просмотров: 130308 AIMS Education - UK
Agriculture Marketing
Created on January 13, 2010 using FlipShare.
Просмотров: 592 Marty Finch
Strategic Rural Marketing Campaign | "Aazadi Ke Beej" | JK Seeds | Ascent Group India
Amazing promotional campaign done for JK Seeds by Ascent Group India. The objective of campaign is to aware farmers about quality products of JK seeds in North region. The campaign was named as "Azadi Ke Beej" so that farmers can get rid of poor quality of seeds. The campaign has been conducted for 30 days and huge number of farmers have gone through entertaining qualifier round and then, video shooting has been done to understand core issues of farmers and provided effective solutions. India seed industry has evolved to become sixth largest in the world. It is growing faster than global growth rate. India has spearheaded the introduction of new technology. The role of hybrids enhancing productivity is now widely acknowledged. Hybrid technology fits well for a second green revolution in food grain production which is a must to meet the challenges of rapidly growing population. The efficiency of other Agriculture Input such as Fertilizers, Pesticides and irrigation is largely determined by quality of seeds which accounts for 20-25% of Productivity. It is, therefore imperative that quality seeds of appropriate characteristics are made available to Farmers. In our quest to find out the insights to lay a solid foundation of the activation we were first hooked to the name of the brand i.e. JK Seeds 1947 Bt Cotton. Further study revealed that the brand successfully fight against the CCLV a disease widespread in cotton. Other set of benefit includes early maturity, better valuation and pest control. . On the same line, JK Seeds 1947 BT is another proposition filled with freedom that every cotton growing farmer aspires to have i. e. freedom to have inspected free crop, freedom to have crop early, freedom to have another crop etc. Thus the campaign idea of Azadi ke Beej was formulated, which directly pitched to the freedom of farmers, that they want in term of getting a hassle free cotton crop. The following were the objectives to be achieved from the campaign: · To reach out to farmers with key message of Ajadi Ke Beej · To Activation them on the key message · To Drive them to the retailer in their catchment area A branded van was taken as a medium to communicate the idea. A setup was done and the anchor would call upon the farmers to the setup area. With the help of flippers, the pain points of a farmer were revealed and the disadvantages of not using JK 1947 were communicated. Post engagement, the farmers were shot for a video with our van acting as a backdrop. The raw videos were sent to our back office, where they were edited and sent just in time to the retailers of that catchment area. Our tele-calling team ensured that the farmer is communicated about his VCD reaching the retailer. So, when a farmer would reach the outlet for purchase, JK seeds were pushed by the retailer, hence converting the whole exercise into sales. The activation relied majorly on the video shoot and post distribution of the same. Amassing more videos would eventually result in more CD being made. This would spell magic as the idea was to numerically up the reach with focus on desired response from farmer so that a large number of them were in gamut for sales conversion. Prerequisite for a video shoot or rather qualified video shoot was the content. The content would explicitly state the scope for JK 1947. Now next in line was how to do we make good use of CD which is going to be with farmer and since he gets to watch himself in the video we needed to amplify the pull. CD thus had 3 parts. One, JK Seeds to build farmer confidence about brand. Second, video of farmer. Third, an animated JK 1947 short film that entertainingly reminds farmer about JK 1947 and Ajadi Ke Beej. The third piece in the CD was further tailored to become a 15 sec TV ad which was aired in the given 3 states through 2 leading news channels. The TV ad perfectly filled the vacuum between pre season and season Follow Us - Facebook - www.facebook.com/ascentgroupin Linkedin - www.linkedin.com/company/ascentgroupin Twitter - www.twitter.com/ascentgroupin Email - info@ascentgroupindia.com
Просмотров: 820 Ascent Brand Communications Pvt. Ltd.
Pricing Strategies - How to price a product
http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Eduardo Orellana: "Hi +Evan Carmichael I have a question for you, what happens if you've found a product or service that people need and it is extremelly valuable but are having a hard time deciding how much to charge people for it? "
Просмотров: 69382 Evan Carmichael
Agriculture Strategy: Farm Succession
Просмотров: 119 Agriculture Strategy
Why do I need to brand? - Canadian Dairy Xpo 2017
What do consumers think of Canadian farmers? Recent studies tell us that consumers appreciate and respect farmers’ efforts to produce healthy, affordable, safe food for Canadians. But to maintain the strength of the Canadian farm brand and consumers’ trust, farmers must continue to be brand champions for their own farms and their industry, says Len Kahn, CEO of Guelph, Ontario-based Kahntact Marketing. In this presentation, Kahn discusses the important roll individual dairy farmers play in creating and supporting the Canadian dairy brand and shaping consumer perceptions of dairy products. Kahn also addresses the controversy surrounding the new Dairy Farmers of Canada brand campaign. Many farmers have expressed displeasure with new television commercials as well as the reduced emphasis on the traditional “Blue Cow” imagery. Kahn notes that television commercials and logos do not constitute a brand. What farmers actually do on their farms is more important – everything from how clean your barn is, to your involvement in the local community, and the farm sign at the end of the laneway plays a significant role in shaping consumer attitudes. About the Presenter Len Kahn, Managing Director of Kahntact Marketing From a solid start on his family’s Ontario dairy farm and cattle export operation, Len took his passion for farming to the business world. Moving quickly from a valued employee for agri-businesses such as Chase Econometrics, Cyanamid Canada and Ginty Jocius and Associates, Len started Kahntact Marketing in 1994 and grew the business to 20 people and $5 million in annual revenue. After a merger with AdFarm Len brought Kahntact back to the agricultural marketplace and has developed strategic marketing plans for Agricorp, Bayer Animal Health, Bayer CropScience, DFO, DuPont and others. Len has been active in the autism community in Guelph, and has served on several Board of Directors.
Просмотров: 1228 The Bullvine
5 Steps of Innovation | Part 1 | Hindi | By Dr Vivek Bindra | Leadership Trainer
In this outstanding video, Dr. Vivek Bindra talks about how disruptions will rule the future and upset all conventional businesses, industries and establishments. How path breaking innovations will permanently change the face of this earth, the way we know it To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Learn how future innovations will kill the current day conventions, innovation thoughts in Hindi, innovation ideas, innovation process in Hindi, innovation motivation in Hindi,, innovation management, innovation technology, innovation strategies in Hindi, business ideas in hindi, how to grow your business in hindi, business motivation in hindi, business strategy in hindi, business success in hindi, how to set up a business in hindi, business management in Hindi, business planning in hindi, business thoughts in hindi, plan your business in hindi, business strategy planning in hindi, strategy execution in hindi, strategy vs execution in hindi, strategy management lecture in hindi, strategy management process in hindi, how to become a strategist in hindi, strategy breakout sessions, strategy motivation videos, strategy planning videos, strategy planning keynote speeches, strategy building in hindi, blue ocean strategy in hindi, competitive advantage in hindi, disruption in hindi, Dr. Vivek Bindra is the best leadership trainer in Asia, His seminars, sessions, workshops on strategy and execution, execution excellence in hindi, execution failure reasons, for entrepreneurs, start ups and businesses are mind blowing. Contact him for the best leadership trainings in Hindi, leadership trainings for entrepreneurs, leadership training activities, leadership training games, leadership training videos inspirational, leadership skills training, leadership qualities training, leadership motivational videos, leadership styles, leadership speech, leadership speech for success, leadership speech for inspiration and motivation, leadership and leading from the front, leadership gospels, leadership seminars for success in Hindi and English, Leadership seminars for working professionals, leadership lectures for leaders, leadership training and sesions for start-ups, entrepreneurs, businessman, leadership trainings about life, leadership trainings about success, leadership trainings for offices, leadership trainings for corporates, leadership trainings for growth, leadership trainings for success, leadership trainings for success in Hindi, leadership trainings for corporate success in Hindi, leadership trainings for success for employees, leadership trainings from movies, leadership trainings in Hindi, leadership trainings in English, leadership trainings in Hindi for success, leading from the front leadership, leadership pep talsk for young leaders, leadership talks for leaders, How to build effective strategy, how to execute strategies effectively, strategy breakout sessions, leadership strategy sessions, strategy planning and execution, strategy execution programs, strategy for start ups, strategy for entrepreneurs strategy for businesses, execution excellence sessions, Leadership trainings videos, leadership trainings, leadership trainings for start ups, entrepreneurs and businesses, leadership trainings for, professionals, leadership videos, leadership communication, leadership trainings for success in life in Hindi, leadership trainings for organizations, leadership story for corporates, leadership story for workers, leadership story for employees, leadership story for employees in hindi, , leadership story for entrepreneur, leadership story for success in Hindi, leadership story for successful people, leadership story video. Contact Dr. Vivek Bindra for the best leadership sessions in Hindi, leadership sessions for success, leadership sessions for success in Hindi, leadership sessions from movies, leadership sessions in Hindi, leadership sessions in English, leadership sessions in Hindi for success. Dr. Bindra is also best known for his outstanding leadership sessions and stories, leadership videos, leadership communication, leadership sessions for success in life in Hindi, leadership sessions for workers, leadership sessions for employees, , leadership sessions for employees in hindi, , leadership story for entrepreneur, Leadership story in Hindi for startups, leadership story for success, strategy and execution, leadership story for success in Hindi, leadership story for successful people, leadership story video, leadership story about life, leadership story about not giving up
Просмотров: 451118 Dr. Vivek Bindra: Motivational Speaker
How To Create A "Social Media Marketing Plan Template" That Produces Results
http://www.lisatorrestalks.com/social-media-marketing-plan-template How To Create A [Social Media Marketing Plan Template] That Produces Results You are here because you want to learn how to create a social media marketing plan template that produces results? Great! You've come to the right place because that is my favorite topic. Since 2009 I have been playing around on social media. In fact, I've created a six income following the strategy that I'm about to share with you today. I have tried several different ways to create a template that works for me, but none of them seem to do the job as well as the tool that I'm going to share with you in the blog post below: http://www.lisatorrestalks.com/social-media-marketing-plan-template https://www.youtube.com/watch?v=jiXMoWxxAxk&feature=youtu.be
Просмотров: 24786 Lisa Torres
AGEN5001 Communication Strategy Presentation
Succinct honours presentation. Presented as though presenting to farmers.
Просмотров: 30 2011fairyfloss
Business and Marketing Plans with Rodney Holcomb, FAPC Agricultural Economist
Rodeny Holcomb discusses the need for a business and marketing plans, the basics of writing and review the plans, and what to do with the plans once they are written.
Просмотров: 211 fapcosu
Ms Joanna Kane-Potaka, Director, Strategic Marketing and Communication (ICRISAT)
Ms Joanna Kane-Potaka, an Australian who has worked for four different CGIAR research centres, highlights two of the many ways Australia has benefited from partnering with CGIAR centres. First, is the ability to tap into a wealth of networks, and secondly, is the rich source of complementary knowledge that Australia gains access to. This video is one of set of presentations provided by researchers, farmers and others as part of the Fund's 'Doing Well by Doing Good' Task Force on benefits to Australia from agricultural research for development. See http://www.crawfordfund.org/trends/doing-well.html
Просмотров: 307 CrawfordFund
Strategic Rural Marketing Campaign | "Pragati Ki Chaabi" | New Holland Tractors | Ascent Group India
The multi media campaign “Pragati Ki Chaabi” is conceptualized for New Holland Tractors. This campaign has been conducted to engage maximum number of farmers. Test drive at dealership have been promoted by distributing keys and assured gifts to farmers. The campaign created ample buzz in rural areas inciting the farmers to participate and visit the dealership. The engagement activity of finding “Pragati Ki Chaabi” in multiple boxes ensured participation and lead generation in campaign.
Просмотров: 101 Ascent Brand Communications Pvt. Ltd.
Pricing Your Products
Is it time for a pricing reboot? Do you know whether your prices are making you money or sending you to the poorhouse? When is it okay to sell something below cost? When do you make the tough decision to stop producing something? In this webinar, UVM Extension's Mary Peabody will guide you through a refresher on the things you need to know to set smart prices. Yes, you probably learned this once or twice, but when is that last time you spent some time really thinking through your pricing strategies? The founding director of the Women's Agricultural Network, Mary is passionate about working with small-scale farmers and small business owners on issues related to business planning, marketing and feasibility. This webinar is the second of a three-part series focusing on key topics for small and medium-sized farm/food businesses specializing in direct-to-consumer sales. The series started in January with "Consumer Trends," which examined some major drivers in food purchase decisions specific strategies small farmers can use to positioning products in a rapidly changing marketplace. The series continues in March with "Targeting Your Market Dollar" which will help you get the most from your marketing investments. Pricing Your Products | February 16, 2016 The series is presented by the Women in Agriculture Learning Network, in collaboration with the University of Vermont Women's Agricultural Network and New Farmer Project. https://learn.extension.org/events/2421
Просмотров: 91 Women in Ag Learning Network
Business Marketing Strategy - Introduction & Overview
Business Marketing Strategy introduction to building a sustainable marketing plan for your business. Take this Course: http://linktrusted.com/business-marketing-course-free/
Просмотров: 134 Linktrusted
Farm Equipment Markets in China: Growth, Size, Strategies, Research Report, Trends, Share
Analyze Future: Farm Equipment Markets in China To get More Details @ http://www.analyzefuture.com/farm-equipment-in-china-market China's demand for Farm Equipment has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2003, 2008 and 2013) and long-term forecasts through 2018 and 2023 are presented. Major producers in China are profiled.
Просмотров: 6 Pamela lee
Real Stories: Crop Insurance Part of Long Term Marketing Plans
The Sylte Brothers, along with their father, have been running a farm in Edmonds County, South Dakota for almost 30 years. Farming is their primary source of income and they employ over 30 people to raise wheat, soy beans, corn, and sunflowers. Without crop insurance, the brothers agree, they would have not been able to grow their business. For more information on crop insurance and why it's essential to the success of our country's agricultural economy, please visit http://www.cropinsuranceinamerica.org
Просмотров: 470 Crop Insurance In America