Marketing Strategy - Keynote Speaker, Presentations & Training - The Marketing Chef
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Andrew Szabo is The Marketing Chef. He is a marketing author, speaker, strategist, commentator, entrepreneur, and consultant who reinvents the way people view the marketing process by creating a splash of new ingredients, combinations, and flavors that result in a tantalizingly fresh marketing recipe. He is also the creator of IRRESISTIBLE MARKETING™ a strategic process that makes your product-service offering enticing, alluring, and instantly referable. Irresistible Marketing ensures that your target audience, prospects, customers, referral sources, and other stakeholders think of you First, Often, and Well actually better than well make that simply irresistible!!
A diversified array of marketing activities has cultivated Andrew Szabos almost 30 years of client-focused marketing, business development, and consulting experience. He has been responsible for strategic planning, brand positioning, advertising and direct marketing for divisions of major companies as diverse as Dell, Household Finance, MeadWestvaco, Sony, USDATA, and Weblink Wireless. Further, he has counseled local Dallas-Fort Worth companies that include ArtfulGiving.com, Callaway Financial Services, Cambridge Legacy Group, Dallas Convention and Visitors Bureau, Ensoft, The Freeman Companies, Halsey Manufacturing, Howie & Sweeney, Innovative Automation, IMS, KBA Group, Kinetic Technology Group, KMA Interactive, Home Interiors & Gifts, Q4i, Inc., PeopleRight, Priority Pass International, Resource One, Superior Graphics, TaxEase, Texas Star Solutions and The Texas Motor Speedway.
Andrew has served as Chief Marketing Officer of a Fortune 100 subsidiary; strategist and Business Development Director for the worlds largest direct marketing agency as well as working in boutique and specialized agencies. He has marketed many differing sectors whether they were hi-tech, low-tech or no-tech. Andrew is also the founder of Marketing Symphony, a strategic marketing firm based in Dallas, Texas.
Andrews passion is to impact individuals and organizations in order to liberate them for growth and the fulfillment of their intended purposes. He has recently completed Foundations to Irresistible Marketing, a 5 CD set and workbook. A significant portion of the proceeds from each CD set will provide 720 meals, enough to feed 24 orphans for 1 month at a designated Childrens Hope Chest (CHC) Care Points facility in Swaziland, Africa. CHC is a non-profit organization that establishes programs for orphaned and abandoned children worldwide to meet their physical, medical, educational, emotional, and spiritual needs.
Andrew was awarded a BA in Economics, magna cum laude, from the University of Wales at Swansea in the UK. He holds an Advanced Communicator Bronze (AC B) designation with Toastmasters International is a Certified Guerrilla Marketing Coach and is a charter member of the Association of Coaching.
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