The Toyota Camry XV10 is a mid-size car that was produced by Toyota between 1991 and 1996 in Japan and North America, and 1993 and 1997 in Australia. The XV10 series represented the third generation of the Toyota Camry in all markets outside of Japan, which followed a different generational lineage. The XV10 Camry range is split into different model codes indicative of the engine. Four-cylinder models utilize the SXV20/SDV10 codes, with VCV10 designating the six-cylinder versions, and MCV10 the later six-cylinder cars in North America only.
In its home market of Japan, the XV10 Camry iteration was known as the Toyota Scepter. This was due to the Camry name being adopted by a smaller version of the same car in Japan, similar in size the previous generation compact-sized Camry sold globally.
In Australia, the third generation Camry was sold under three names. Along with the Camry itself, a version badged as the Holden Apollo was also sold as a result of a model sharing arrangement between GM Holden and Toyota at the time. Toyota from 1995 onwards, also began badging the six-cylinder versions of the Camry as the Toyota Vienta in the Australian-market.
In 1990, Toyota replaced the compact V20 Camry will an all-new V30 series exclusive to Japan. While marginally larger than the V20, the V30 had to comply with Japanese tax legislation. To meet the "number five" compact car tax bracket, the Camry V30 had to adhere to the 1,700-millimetre (66.9 in) width and 4,700-millimetre (185.0 in) length limit. Particularly in the United States, this narrower model would not generate enough sales, as proved by its V20 Camry forerunner. As a result, the "wide-body" Camry (XV10) was designed. Introduced to North America in 1991, the XV10 Camry was sold alongside the V30 in Japan, badged as the Toyota Scepter. Toyota chose the name "Scepter" as a reference to the Camry/Crown naming tradition, as a "scepter" is a symbolic ornamental staff held by a ruling monarch, a prominent item of royal regalia.
The smaller V30 Camry varied in other areas besides the size. Although the underpinnings, doors and fenders, and overall basic design cues were common between the two cars, the smaller Camry sported harder, more angular front- and rear-end styling treatment, with the wide-body model presenting a more curvaceous silhouette. This was a departure from the V20 generation Camry which, although had many more rounded panels than the V10 series, was nevertheless generally slab-sided in shape.
The XV10 is regarded as the first Camry to break into the large car market, the market Toyota billed as "world-sized". At the same time, the once subcompact Corolla was moved to the compact class, and the Camry moved to the mid-size class. This Scepter model marked the transition away from a smaller vehicle into a larger, more luxurious family car.
The Japanese market received a new V40 series Camry in 1994, yet the XV10 lived on until 1996, before being replaced by the XV20 Camry. Once the Japan-only V40 Camry ended production in 1998, this marked the cessation of separate Camrys—a global Camry—and a smaller Japanese domestic market version. In Japan after 1998, the smaller Vista V50 took up the former V40 Camry.
The XV10, at its most basic level, offered a 2.2 liter 5S-FE four-cylinder engine, up from 2.0 liters in the V20 and V30 Camrys. This unit produced 97 kilowatts (130 hp) of power and 197 newton metres (145 ft·lbf) of torque, although the exact figures varied slightly depending on the market. Power and displacement increases were also received for the V6 engine. The 3.0 litre 3VZ-FE unit was rated at 138 kilowatts (185 hp) and 264 newton metres (195 ft·lbf). An all-new aluminium 1MZ-FE V6 debuted in North American models from 1994, with other markets retaining the 3VZ-FE V6. Power and torque rose to 140 kilowatts (190 hp) and 275 newton metres (203 ft·lbf), respectively.