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Explaining a new mode of delivery for an established drug
The client had previously developed a successful monoclonal antibody for the treatment of hematological and immunological diseases. Administering the drug was a lengthy process that took several hours intravenously. After developing an innovative, enzyme-based delivery system for the drug, it could be administered per injection subcutaneously. A film, which illustrates the advantages of the novel mode of delivery, was needed to educate healthcare professionals and strategically place the innovative injection on the market.
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Community pharmacists are the health professionals most accessible to the public. They supply medicines in accordance with a prescription or, when legally permitted, sell them without a prescription. In addition to ensuring an accurate supply of appropriate products, their professional activities also cover counselling of patients at the time of dispensing of prescription and non-prescription drugs, drug information to health professionals, patients and the general public, and participation in health-promotion programmes. They maintain links with other health professionals in primary health care.