The news these days is filled with sensational headlines meant to constantly grab our attention. But why? Shouldn’t the news just be a report on significant events that have an effect on our lives? Why are we flooded with “breaking news,” and trending tweets that don’t matter?
Check out The Journey's YouTube Channel:
Subscribe To My Channel:
Today we're going to be talking about why the news has little to do with the news.
There are two events that are covered in the news world – those that happen spontaneously and those that are what the author Daniel Boorstin call “pseudo-events.”
Spontaneous events are events that happen by themselves – things like a local Earthquake or terrorist attack – in other words they are rare but important enough that the news will cover them because they are noteworthy enough.
Pseudo-events however are planned, man-made, and mostly predictions of probabilities that may or may not occur. They are mostly used in self-interest as a way to grab attention and gain coverage. For example there might be a hotel that wants more business. So they hire a PR firm that tells them to set up a celebration of their 13th anniversary. They form a committee of rich people, plan the event and hire photographers and journalists to report on it. If this were a truly an important event it would all happen on its own. There’d be no need to hire photographers and reporters because they’d be there naturally. In other words the power to make an event reportable is really based on the power to make an experience. A false report like this hotel anniversary affects people’s perception of reality – of what actually is important and what is not.
But before the 20th century people didn’t expect exciting news every single day. It was ok if the news was boring or the paper wasn’t even published that day because nothing may have happened that was noteworthy. Nowadays we expect sensational news daily or even hourly. And the journalist is expected to find a story where there is no story. There is increased demand for illusion, which has resulted in a change in how the news is delivered, but also a change in what we expect from the news. The news is now a business and if we didn’t create and implement pseudo-events, thousands would be out of work.
Fake news has become the norm and has been propagated even more with the invention of television. TV has made it easy to deliver constant news to millions of people. This has increased the media’s ability to feed its audience content, while at the same time financially supporting itself.
I believe the media doesn't manipulate us, we manipulate ourselves all the time with out realizing it. We as people have a habit of seeing, hearing and thinking of things that are a little cloudy and saying what a clear sky it is today. We are masters of defective thoughts, that do work for us in life so they must be true. Nope!
Jeff Andeeaon -- Nah, I was thinking more of the "Religious Deity ', "creator of all that is known, and unknown
sort of a guy, ya know? A bit more "Alpha, Omega", rather than your just straight forward, A-Z, common as muck sort, ya get me do ya man?
Hey Thought Monkey, ironic that you just now do a video on the nature of television and entertainment and how it affects us. I recently discovered and watched a great film that goes over this. If you have the time, I'd really advise you watch Network (1976). Anyone else who liked this video should also watch it.
Simply:- F-A-K-E N-O-O-O-O-O-O-O-O-O-O-oooo-E-S (NEWS) .
They are all failing low rating, low sales lie telling, hoax making, Alternative fact deniers, liberal agenda , anti-make america great again propaganda , Sooooo stupid media .....
Manipulation or influence can be used for good....it can be positive. Manipulation is not necessarily bad....it all depends on the intent of the manipulator. I can use manipulation in order to teach you something or make you think about something.
Teaching vs brainwashing.
Community pharmacists are the health professionals most accessible to the public. They supply medicines in accordance with a prescription or, when legally permitted, sell them without a prescription. In addition to ensuring an accurate supply of appropriate products, their professional activities also cover counselling of patients at the time of dispensing of prescription and non-prescription drugs, drug information to health professionals, patients and the general public, and participation in health-promotion programmes. They maintain links with other health professionals in primary health care.