Identified what kinds of customers you are selling to. Watch the whole series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE
Watch this video until the end to discover the buying criteria for each type of clients.
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Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space.
Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance.
Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures.
Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show.
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Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing
This video is about: 4 Types of Customers and How to Sell to Them - How To Sell High-Ticket Products & Services Ep. 5
can you define the difficult customers in a greater way of explanation, and there should be a way to serve the difficult customers? Some customers they haven know what they are going to buy, they have no idea of what they want to buy, and they don't feel comfortable if u push selling. But there is still a way to serve them nicely and unlock them psychologically.
I like this video not necessarily, because I agree with this type of categorization of clients, but I'm very much on the side of differentiation (in general). I believe it's important for people to differentiate things. It makes us more human than non-human. Thanks for video,
About entertainment industry. Almost all consumers are cheapskates, they think an entertainment product doesn't bring them any value in their lives. (I mean the final consumer, those who buy the thing.).They buy the product like it was a toilet paper worth. So, how can we raise the profit (or have any) even with the consumer not seeing any value on that? Should we sell more with a crappier quality and low prices? Or should we find an "elite niche"?
I'm curious what Dan Lok would think about a WELL-KNOWN concept spread in the entertainment industry. EVERY single meeting, talking or classes, EVERYBODY (CEO, publishers, creators, etc) in industry says that: "If you want to make money, you need to be in another industry". For Dan, is it true? He agree with that?
That's a great video. Hats off Sir!
I would like to say that sometimes depending on the service/product you provide, you are forced to buy to cheap customer (as you mentioned in the toilet paper case), in these cases you are cornered only to the cheap customer, am i right ?
This is truly GOLD .. however, Im really interested to know more about " we unknowingly structure our marketing to attract cheap and difficult" Im really curious would you please tell us more , or is there a video on that topic already 🌹 Thank you ..
If you consider the direct marketing of mainstream car manufacturers, compared to the less direct style used by many / most upmarket brands, that'd be one comparison.
One is very features & benefits, price & cost laden, whereas the other is very much more subtle & less detailed. The second has a stronger albeit more subtle emotional component.
i go with Difficult. Client cause once you win them over, and make their life better, you got a client for life. Easiest type of client to win over for life. The feeling client is easier to sell if you pick off the feelings, and might higher up selling but, they might return product. Cause on Feeling after 1-2 week they weren't feeling it anymore. (so expect a return with those client. Sophisticated are a pain for big purchases, because they keep asking for more time and need to think about it more and more. Cheap Client, grabs whatever is lowest price, doesnt matter what quality, all he cares about is that its cheap, you gotta show them the value, and appeal to their personality/needs in life. (one thing to point out to cheap client is, piece of crap even though its cheap, its still piece of crap)
Honestly dont mind working with any type of client, client is a client... in the end doesnt matter, its to show them benefit of your relationship, because money is money at end of the day. it DOESNT MATTER.
Well I see rich ones make fun of people who buy cheap but lets be honest, not everyone can simply afford and if they buy from you cheap, Its because they have a need of that product, not becuase they want. So better on cheap people earn, give them willing cheap product and earn more then rich one, who willing buy from you once or twice in year. For example you get from rich 10k a year while you can get 80k from poor and key is that they are simply more people. And to be honest they togheter are the ones who spend more money.
Its becuase many people are poor ( Not talking about Americans, they are just lazy)
Dan, I don't know if you ever read these comments, but I have become a huge fan of yours. I am located in Massachusetts, and I'm seeking employment. I currently work for myself. I have an extensive sales background. Do you own any companies here sir?...
1 cheqp custo;ers. they dont qppreciat your offer or service they only want to pay as less as possible
2 difficult costumer . they behave unhappy they only demand they arent sure what they want
3 safisticated customers . they know what they want they have money the ;ore you explain they better they trust esspecially if you tell him something new
4 fluent customer . based on felling NEVER MAKE TO THEM OFFERE they will think there is a probleme GAAVA
THANKS DAN LOK
I know your a millionaire, but do you want to make millions more? I need your skills. Help me take over the Perth building industry and the way we build. You can email me at firstname.lastname@example.org would love to discuss my business proposal and strategy with you and see what you think. Help me change the way we currently build. And help me build this company to take over the biggest Australian building company’s.
Wow Dan! Epiphany moments! This is a key learning for solopreneurs. Time and resources are so limited so I need to know these 4 types and focus on the sophisticated and affluents! Right side for sure. Thanks again.
I learned so much about this when selling a lot of privat stuff, where people throw or give it away, I sold EVERYTHING online.
There are so many different typ of buyers outside, with time and experience you will learn how to identify a true buyer who values what you are selling.
My tips on selling online:
1. Don't ever run after a customer, even if it's your only one, if he/she interested they will buy.
2. Stay away from cheap ones, don't reply to there mails/messages, if he calls after a message, don't answer either.
3. Don't bargain, set your prices, but keep them reasonable and stick with them.
4. Design sells, you will stick out with nice pictures and good written text.
5. If there are many stakeholders, pick the one with good argumentation/handwriting, those people value time and money.
6. If you found the right buyer, close fast, let them pick up the stuff the same day, if you wait untill tomorrow they probaly will find it somewhere else.
Just my 2 cents on selling private stuff from home.
People want to have a service yet want to experience the service in different ways. Customer can see the value in service in different ways. Either the can appreciate the service or they don’t. They can be lazy about educating themselves about the value of service.
I see these customers all the time working retail. It’s all about presentation.
1. Cheap/difficult - “can I get a discount”
- Cust. “why not?”
- me “these are set prices, not a garage sell”
2. Sophisticated - will buy it, no questions asked. They’ve done the research
The two I deal with the most. Lol
Just Love you Dan Lok ❤️. I’m 23 yrs an engineering 👨🎓 from Bengaluru in India 🇮🇳 having a crazy vision of becoming an entrepreneur.
You add so much value 💫in my life .
boost Entrepreneurship. ✨
I watch all your videos ▶️. It’s full of knowledge 💯wisdom 📝that’s Rational ,logical & practical. Helps to remove the various myths , mistakes about business 📊📈and you guide me like a torch light towards right direction. 🔦
I’m blessed 🌬to have you Dan sir . ✨Astonishingly, surprisingly For adding so much value 💫in my life I just want to bless⭐️ youuuu from bottom of my heart with lotsss of happiness, 🌹Joy ☘️health😄& wealth. 💸May all your dreams come true . 🌠Thank youuu ✌🏻👍🏻so much for your wonderful videos. Keep up the great work 👍🏻✌🏻.
Buisness rule #1.
You do make your profit while buying.
Those couponing maniacs are more educated on the use of ressources than the most "buisness-gurus" ive ever seen.
Ive met once one lady, she paid 7.59 for two shopping carts full of groceries etc.
I talked to her i was fascinated.
She was a mother of 5. She has a small income source provided by her husbans working.
She was more educated on how to calculate and lower your opportunity costs to an absolute minimum.
Dont judge because they act on a lower economical levels.
I kept contact to her and taught her the basics of money and investment.
She is doing great, well on her own level of ressources.
And she is still couponing.
Because you make your profits and/or your dispensible income while buyinh not while spending.
Im running a Florist Business in Kuala Lumpur..Most people come with feelings based on their certain occasions or purpose to buy flowers.. I've been into all types of those 4 customers and now I know the way to handle them.. Tq Master!
Hi, I am a high school student and an intern this summer. I am interested in business and want to learn more about the changing world of sales, and the personal experiences, struggles, and successes of anyone in sales. I am putting together some research on this topic and would greatly appreciate it if some people in the industry would be willing to fill out a short 10 question survey I put together, the link is below. The survey is entirely anonymous. Perhaps if there is a particular question that provokes thought we can discuss it further in the comments section on this post. I think there are some questions that would be good conversation starters to discuss as a community.
I am a hybrid then hahaha....
Cheapo and sophisticated with a mix of affluent 😂
I do my research before buying, even if have the cash for it and felt good still want to get the best bang for buck as much as possible for all product I buying
I might be the type salesman hate the most 🤣🤣
I have one more type of client. They come in with the last years sales, they take the equivalent of the best sold of that year and then say: choose what I need to replace these less-sold items with. You make a list and after a few minutes of going over them, they agree completely. Are these "easy" clients?
my name is David Lyimo and self empoyed in a family company dealing with video production, photo shoot, printing and design my question is how can i attract these sophisticated and affluid customer making them loyal to buy from my company @Dan Lok
I think i'd like to sell to cheap and affluent. They don't think. They are easily persuaded. Sophisticated ones don't just let go of their money. You can't just go to them and tell them they need this. They know what they want and when they need things.
This man make most of his money charging $2000- $5000 (even seen he try charging 50 stack for a day training) seminar and selling books I bet. We living in a time that even criminal can become lawyers in prision!! Js..
There's one thing I don't really understand... In the video that I watched before watching this there you said that when someone says to you the need some time to think about it, u just have to be straight to them and to ask them that it's because of money, right?
But in this video You said that if you're dealing with the third type of people (can't remember the name) and they're asking for more time then You just give them some more time. I'd like to know that how can you recognize that if your talking to a person with no money or with that third type of person who needs more time to learn more of it.
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