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The art of innovation | Guy Kawasaki | TEDxBerkeley

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Guy Kawasaki at TEDxBerkeley 2014: "Rethink. Redefine. Recreate." His talk is titled "The Art of Innovation." Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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Текстовые комментарии (220)
suzana mutalib (6 дней назад)
Alton Carter (8 дней назад)
She is pulling me in i love her
Alton Carter (8 дней назад)
I keep thinking about you elaina
Alton Carter (8 дней назад)
I love you elaina and i will come for you you are always on my mind. You are my woman
Alton Carter (8 дней назад)
Inovation yes
Kem- Laurin Lubin (16 дней назад)
Love this - have watched it a few times and it is still so relevant....
Geek Psychology (20 дней назад)
Great presentation. I wonder what his personality type is. I don’t know much about him... yet.
Ibrahim Nisar (21 день назад)
OMG All The Way! What a Guy he is
dereinzigwahreRichi (22 дня назад)
Funny to hear this guy to talking about what a great thing it is when users put products to uses the designers never intended while he works for a company that makes this as hard as possible by restricting users rights in what they can do and product functionality at all ends...my personal experience is: What Apple doesn't want you to do, you won't do.
ThaPhil Ace (1 месяц назад)
Simon sinek echos these same words... do not be defined as what you do be defined by why you do it. In order for advancements to occur
ThaPhil Ace (1 месяц назад)
It’s like start with why...
DubbleJH (1 месяц назад)
Wauw what a great speach. I learned a lot!
Michael Platter (1 месяц назад)
its funny how he said "sucked"
Elizabeth King (1 месяц назад)
You want to be creative, be innovative? Listen to this guy.
saurabh ** (1 месяц назад)
"The next curve"....yeah i got it ....Thanx.....
Bright TV (1 месяц назад)
how innovation in the business
Bright TV (1 месяц назад)
thanks arts
DragonClawProductions (1 месяц назад)
Just finished reading art of start 2.0 book and read this and it's pretty much the same thing
Syed Azaaz Ahmed (2 месяца назад)
Simply Hats Off!
Dennis M. Hilario (2 месяца назад)
Just got inspired! I love gathering thoughts about innovation and post it here in my channel. Hope you guys check it out :)
sicily sun (2 месяца назад)
what is USC?
Technology and Innovation (1 месяц назад)
University of Southern California also known by many others as University of Second Choice and by their archival University of California Los Angeles where Guy's kids go.
Nilesh Patil (2 месяца назад)
One of my favorite Ted talks which I can listen many times. Different way to explain the "WHY".
englishcoach jakarta Irawan (3 месяца назад)
awsome kawasaki !
John Lorraine (3 месяца назад)
Gus Fring must have watched this. He wanted to change the world ! Imagine a world without boards, without waiting for what you want, great qualtity products on every level , innovation in transport and cheap. Ship things that are innovative but have an element of crappyness Great products polarize people !!! Be in denial. Your product must be on the right corner ;)! Buy at Los Pollos Hermanos it will change your life :))
Victor Corsten (3 месяца назад)
Please stop with the "good guy kawasaki" joke.
al muchtarom (3 месяца назад)
Why he said lexus complete?
Samesh Wijeweera (3 месяца назад)
MC94 (3 месяца назад)
Good talk, but Apple is not a consumer friendly company.
Sophie Legrain (4 месяца назад)
So inspiring...
First Last (4 месяца назад)
I don’t like this guy
Jeremy Benson (4 месяца назад)
I have an innovation, lol. Find out how to turn all human waste everywhere into drinking water. Compact the rest into burnable wood. Maybe pellets or something. Being overpopulated is a lie, we could survive even if America was turned into a massive mega city, but we would need to do something constructive with waste and travel to the other nations to harvest foods. These burnable waste pellets could be sent to Antarctica, North Pole, Northern Canada, and anywhere it snows or gets cold. They could burn them in the deserts, just don't swallow the smoke, lol. And no you can't make smoked fish, beef jerky, or any other food product with it.
Marcus Bodington (4 месяца назад)
Guy, great advice, as TV and Film Producer your tips will surely help me reach out to a new audience.
Oliver Mechling (5 месяцев назад)
absolutely great ted talk!
hotmandead1 (5 месяцев назад)
Great speaker loved the 10 point model.
Takaya in Action (6 месяцев назад)
Remy LeBae (6 месяцев назад)
Way better than steven johnson's! Ideas aren't always born from other people. Individuals are very capable with or without the help of others.
Valerie Dufix (6 месяцев назад)
Wow! Loved it! Great presentation, I was mesmerized!!
Et Immortalem (6 месяцев назад)
Chairman mao: Let the flowers blosom, and let the people starve
Et Immortalem (6 месяцев назад)
The dude is also a great advertiser. What a man. lol
Manish Kumar (6 месяцев назад)
Exactly what I needed.... I am going to pitch my Idea very soon. Learned a lot from mr. Kawasaki.
Vinsent Chitekwe (6 месяцев назад)
"Don't let the Bozos grind you down"
JCarlos Quebrado (6 месяцев назад)
"Honey, you're not in my dreams." What an intro!
Роман Коробко (6 месяцев назад)
Great advices no doubt, but a great Apple commercial also. And I cant decide what was more important of these) Just great product (like this speech) has it all.. and its great practical lesson of what's just happened in front of my eyes.
gelly jung (7 месяцев назад)
Wow! Great knowledge for this. We're assigned to make an innovation and I didn't know anything err how to it but this lecture gave me tips and I'm very much thankful! PS Hope to meet personally a professor like you. You're so great!
Big idea (7 месяцев назад)
Please ted, we need the subtitle in Arabic for this video.
pilanceboil (7 месяцев назад)
Incredible speech. I'm not an apple person, but I get that he was playing to his crowd and cheering for his home team, nothing wrong with that. Great talk.
calvin tagas (7 месяцев назад)
amazing! i never got distracted even for one second!
thomas bolt (7 месяцев назад)
that was simply wow, Guy jus smashed it
Rey Teran Sanchez (7 месяцев назад)
Anyone else just tryna get a good grade for a project?
Sekkar's PlayHouse (8 месяцев назад)
Funny how Amazon, google, youtube, and ebay are all innovators at ripping people off.
Ali Aljoubory (8 месяцев назад)
Guy you are hilarious. Real inspired by your talks.
14598175 (8 месяцев назад)
This was less about innovation and more about common sense.
Dominik Schaaf (8 месяцев назад)
Which software did he use for his presentation?
Rahul Kankrej (9 месяцев назад)
Like the sense of humor....!!!!!!!!!!!!! :)
Sohail Abbas (9 месяцев назад)
Alex Hales (9 месяцев назад)
Loved your presentation, fast moving with great points
Veronica Edgar (9 месяцев назад)
Wonderful presentation
bethwell kijjambu (11 месяцев назад)
"you have to defeat windows.."...lol
Zerufos (11 месяцев назад)
Wow. These comments are toxic. He bashed Windows, and he also threw punches at Apple. Yes, there’s a bias but it’s not overwhelming.
State of the union (11 месяцев назад)
Loved the speech; however, I disagree with his statement  about apple’s core principle being “democratization of PC”. The mere definition of democratization is:“The action of making something accessible to everyone” As we all know Mac prices are always more  than those of a PC. Mac computers are not accessible to everyone now or ever due to their high price tag. I feel that making this statement about apple is the same mistake Wendy’s made about their mission statement. I feel that apple’s mantra should be “Innovation, security and stability”
State of the union (11 месяцев назад)
Daniel Moore (11 месяцев назад)
Thank you for this amazing talk!
Don Vandervort (1 год назад)
The trolls and haters really need to get a life. Guy K. is brilliant and shares his knowledge as FREE advice. Use his inspiration to make your own life better.
Hector Marcia (1 год назад)
A big pile of stinky doo-doo. Google wanted to sell their algorithm before they were even a website. Apple design model starts from the price and works the way to the design. Countless of successful people tell us that they started out of their studio apartments, garages, borrowing money, of course to make money. If the idea changed the world, well, that brought more money and a huge sense of accomplishment. Necessity is the mother of invention, we all heard it. No one starts a business with the necessity to change the world. You start a charity organization for that.
AIM CAFE (1 год назад)
you made my mantra, thanks
PolyTech TV (1 год назад)
Apple wanted to bring computing power to everyone... at a ridiculously super high price.
ASH (1 год назад)
Apple wanted to Democratize computers? then why the hell is it so expensive compared to other computers with the same specs
Ishan Khandelwal (1 год назад)
Social Media Languages (1 год назад)
Outstanding talk!
Kiran Rao (1 год назад)
He knows how to give a presentation. Apple Apple Apple, outrageously priced devices. iPhone does not even have a proper radio or gps.The only solid point was the XY, value vs unique graph.That shoe with a bottle opener? Might consider buying it if I have to find out neighbourhood pet diet. The washer drier example was lame, does he not know Image search?Was very entertaining.
Julio Jackson (1 год назад)
Apple wanted to democratize computing by making their products more expensive than everyone else. Good approach.
Caughtlighght (1 год назад)
This is a combination of stand up comedy and intellectual talk, seems to work
Prasad Dalal (1 год назад)
His thinking is very practical and realistic
Srihari Yamanoor (1 год назад)
Really, making computers expensive and devoid of options is democratization?
Nik MA (1 год назад)
20 minutes feels like 5 mnt. great talks.
Laurie Macrae (1 год назад)
,,,not only does he know how to give a presentation, but he is extremely handsome, very, very intelligent and very, very funny. Oh my.
Uche Richmond (1 год назад)
This is what I just needed right now... Perfect at this time.
ok you make alone
George Galamb (1 год назад)
It is not fair to ridicule statements that have been made many decades ago. In the 1970's computers could not do the same things that today we all take for granted. Back in those days computers only was capable of computing numbers and show some preprogrammed basic words. So it is very easy in today's high-tech booming and ever-changing Internet environment to ridicule those 1970s statements of which at the time seemed very reasonable and sensible to state those things about those day's computers. Who on earth needed those type of computers back then? No one! Except NASA and the military and some big companies. For a good reason! But, obviously, since then things had gradually been changed into what it is become today.
CKG (1 год назад)
Jake Voorhees (1 год назад)
This is my favorite TED Talk of all time :) I absolutely love the opening joke. He is suchhhh a good speaker :) Cheers Guy, cheers TED!
Rwang Dung (1 год назад)
i wish i could hit LIKE on this video twice
Jake Voorhees (1 год назад)
This is one of the best presentations I have ever seen. I love his humor, his control of the crowd, and the overarching message. I've watching this sooo many time's in order to absorb some of Guy's skills :) Cheers!
R R (4 месяца назад)
Jake Voorhees j k fuczfgfffblljgc hhhjk oc
Licinio Roque (5 месяцев назад)
Jake Voorhees practice, practice, practice... the first time he delivered this it took almost one hour and he was quite literally pulled off stage ;)
David Soldevilla (5 месяцев назад)
"I've watching this sooo many time's in order to absorb some of Guy's skills". Who cares.
yusuf farooque (1 год назад)
Damn! Sir, you are GOOD!
Anton Mies (1 год назад)
At 10:00. Minimum Viable Product reference or rather an overlap of same ideas. MVP=Crap. "If you're not embarrassed by the first version of your product, you've launched too late" Reid Hoffman
Candy Apple (1 год назад)
"Don't let the BOZO's grind you down."
Jürgen Joherl (1 год назад)
(Y) :-)
Samir Mishra (1 год назад)
I find it ironic that the speaker, knowledgeable as he is, says that Apple wanted to democratize the computer however, had it not been for Linux and Windows 95 and the ability to assemble a computer with a Cyrix media GX processor, me and many of my friends would never have been able to afford a desktop computer of their own. This is quite true today, if one is buying a computer 1500 USD Apple MacBook Pro, they are not going to tinker with it. With a cheapo Dell you would be more inclined to do install different OSes, hook up stuff to it, take it out in the open. I did buy a Mac, later in life when I was gainfully employed. I loved it. Apple makes amazing computers, I also have an iPad mini 1st generation that works great even today ( December 2016 ). Apple makes great computers, though not for poor people and that is not their fault, just do not say they are democratizing anything.
Bright TV (1 месяц назад)
my friend how are you
Remy LeBae (6 месяцев назад)
Microsoft did a better job than Apple when it comes to "equal opportunity"
The_Infamous_Me (6 месяцев назад)
Yes, a lot of the supposed meanings are highly reverse engineered.
C Ruf (9 месяцев назад)
That's one of the dumbest things I've heard in a while.
orriol bohigas (1 год назад)
This guy also makes some pretty good motorbikes...
Dowdy Dowd (1 год назад)
Excellent speech and perspective by Mr. Kawasaki.
rupesh more (1 год назад)
Nice Speech
Ad Augusta Per Angusta (1 год назад)
Very interesting presentation.
K R (1 год назад)
How is defeating windows productive for the world
Mango Research (1 год назад)
21 minutes well spent. I don't remember the last time I was so glued to my screen without missing a beat. This Guy has a unique gift of resonating with his audience no matter the demographic. <Insert applause>
Queen Jennie (1 год назад)
Apple wanted to let only rich people have computers. Not everybody. I'm poor af and i can't afford it.
Jonas Eggermont (2 года назад)
is this presentation made in powerpoint?
arindam patra (2 года назад)
Didn't mention about Microsoft.
Creativity & stuff (2 года назад)
Thank you for sharing. keep up the good work
JUICEBOX (2 года назад)
Fernando de Almeida (2 года назад)
Very well done!
Wael Ali (2 года назад)
Brilliant speech and very entertaining, he did polarize the audience.
Wael Ali (2 года назад)
Watch the video.

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