Guy Kawasaki at TEDxBerkeley 2014: "Rethink. Redefine. Recreate." His talk is titled "The Art of Innovation."
Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Funny to hear this guy to talking about what a great thing it is when users put products to uses the designers never intended while he works for a company that makes this as hard as possible by restricting users rights in what they can do and product functionality at all ends...my personal experience is: What Apple doesn't want you to do, you won't do.
Gus Fring must have watched this.
He wanted to change the world !
Imagine a world without boards,
without waiting for what you want,
great qualtity products on every level ,
innovation in transport and cheap.
Ship things that are innovative but have an element of crappyness
Great products polarize people !!!
Be in denial.
Your product must be on the right corner ;)!
Buy at Los Pollos Hermanos it will change your life :))
I have an innovation, lol. Find out how to turn all human waste everywhere into drinking water. Compact the rest into burnable wood. Maybe pellets or something. Being overpopulated is a lie, we could survive even if America was turned into a massive mega city, but we would need to do something constructive with waste and travel to the other nations to harvest foods. These burnable waste pellets could be sent to Antarctica, North Pole, Northern Canada, and anywhere it snows or gets cold. They could burn them in the deserts, just don't swallow the smoke, lol. And no you can't make smoked fish, beef jerky, or any other food product with it.
Great advices no doubt, but a great Apple commercial also. And I cant decide what was more important of these) Just great product (like this speech) has it all.. and its great practical lesson of what's just happened in front of my eyes.
Wow! Great knowledge for this. We're assigned to make an innovation and I didn't know anything err how to it but this lecture gave me tips and I'm very much thankful!
PS Hope to meet personally a professor like you. You're so great!
Loved the speech; however, I disagree with his statement about apple’s core principle being “democratization of PC”. The mere definition of democratization is:“The action of making something accessible
As we all know Mac prices are always more than those of a PC. Mac computers are not accessible to everyone now or ever due to their high price tag. I feel that making this statement about apple is the same mistake Wendy’s made about their mission statement. I feel that apple’s mantra should be “Innovation, security and stability”
A big pile of stinky doo-doo. Google wanted to sell their algorithm before they were even a website. Apple design model starts from the price and works the way to the design. Countless of successful people tell us that they started out of their studio apartments, garages, borrowing money, of course to make money. If the idea changed the world, well, that brought more money and a huge sense of accomplishment. Necessity is the mother of invention, we all heard it. No one starts a business with the necessity to change the world. You start a charity organization for that.
He knows how to give a presentation. Apple Apple Apple, outrageously priced devices. iPhone does not even have a proper radio or gps.The only solid point was the XY, value vs unique graph.That shoe with a bottle opener? Might consider buying it if I have to find out neighbourhood pet diet. The washer drier example was lame, does he not know Image search?Was very entertaining.
It is not fair to ridicule statements that have been made many decades ago. In the 1970's computers could not do the same things that today we all take for granted. Back in those days computers only was capable of computing numbers and show some preprogrammed basic words. So it is very easy in today's high-tech booming and ever-changing Internet environment to ridicule those 1970s statements of which at the time seemed very reasonable and sensible to state those things about those day's computers. Who on earth needed those type of computers back then? No one! Except NASA and the military and some big companies. For a good reason! But, obviously, since then things had gradually been changed into what it is become today.
This is one of the best presentations I have ever seen. I love his humor, his control of the crowd, and the overarching message. I've watching this sooo many time's in order to absorb some of Guy's skills :) Cheers!
I find it ironic that the speaker, knowledgeable as he is, says that Apple wanted to democratize the computer however, had it not been for Linux and Windows 95 and the ability to assemble a computer with a Cyrix media GX processor, me and many of my friends would never have been able to afford a desktop computer of their own.
This is quite true today, if one is buying a computer 1500 USD Apple MacBook Pro, they are not going to tinker with it. With a cheapo Dell you would be more inclined to do install different OSes, hook up stuff to it, take it out in the open.
I did buy a Mac, later in life when I was gainfully employed. I loved it. Apple makes amazing computers, I also have an iPad mini 1st generation that works great even today ( December 2016 ). Apple makes great computers, though not for poor people and that is not their fault, just do not say they are democratizing anything.
21 minutes well spent. I don't remember the last time I was so glued to my screen without missing a beat. This Guy has a unique gift of resonating with his audience no matter the demographic. <Insert applause>
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