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How to market a big brand -- lessons from Sony CMO Michael Fasulo

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Michael Fasulo is the executive vice president and chief marketing officer for Sony Electronics (SEL). His responsibilities include leading sales, marketing, communications, retail execution and service for SEL. Fasulo also oversees the company's corporate social responsibility efforts, building a sustainable future through innovation and working to attain a carbon-free footprint. As part of these efforts, Fasulo leads a national program promoting the free recycling of its electronics, as well as the development of eco-friendly products. In this episode, Mike shares with us how he is getting 5x ROI through integration, how Sony keeps its equity connected across categories, why social media is not new, and what really gets his attention internally and through his partner agencies.
Категория: Люди и блоги
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