UpSelling versus Cross-Selling Techniques #83 . When it comes to selling, there are two sales terms that are typically used interchangeably but have different meaning. In sales, Up-selling refers to when you "upsell" the prospect on buying a more robust or a product with more feature and benefits. While cross-selling refers to selling the prospect "add-on" or complementary items to the base product they are buying.
If you go to McDonalds to buy a single burger and the person at the counter says, "For only 50 cents more you can buy a double burger." That's upselling. If you say "No, a single burger will do." The person at the counter might say, "Would you like fries or a drink with that?" That's cross-selling in sales.
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Hi victor can you please tell me if there are any courses you have, or books you can recommend that focus specifically in depth on cross selling. and if possible designed for electronic retail stores thanks.
Vic - Great explanation!
Here is my totally unrelated question - Got first meeting with the customer and an opportunity to quote (he sent a list of items, we agreed to meet in two weeks) I have called an e-mailed and not heard beck from him - simple message - "We have your quotation ready, I would like to meet to discuss the quotation along with a brief presentation of the services we provide to our CPS (VMI - Vendor Managed Inventory) Customers"
Community pharmacists are the health professionals most accessible to the public. They supply medicines in accordance with a prescription or, when legally permitted, sell them without a prescription. In addition to ensuring an accurate supply of appropriate products, their professional activities also cover counselling of patients at the time of dispensing of prescription and non-prescription drugs, drug information to health professionals, patients and the general public, and participation in health-promotion programmes. They maintain links with other health professionals in primary health care.