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"It's not good enough for patients" - Creating a patient-centric culture

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Cheryl Macdiarmid, SVP, Primary Care, US at GSK speaking at eyeforpharma on how to embed patient-centricity deep in your organization. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://social.eyeforpharma.com/ Follow eyeforpharma on Twitter: http://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: http://www.facebook.com/eyeforpharma Subscribe to our channel: http://www.youtube.com/user/eyeforpharma
Категория: Наука и техника
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