eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences.
eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness.
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"Patient-centric" is the new buzz in big pharma. Bu.t the roots are in a significant decrease in face time with physicians, as legislation creates transparency around interactions with pharma companies. So now pharma needs to find a new audience.
Community pharmacists are the health professionals most accessible to the public. They supply medicines in accordance with a prescription or, when legally permitted, sell them without a prescription. In addition to ensuring an accurate supply of appropriate products, their professional activities also cover counselling of patients at the time of dispensing of prescription and non-prescription drugs, drug information to health professionals, patients and the general public, and participation in health-promotion programmes. They maintain links with other health professionals in primary health care.