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Tim Kneen, Merck Serono on Patient Focus

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Tim Kneen, Executive President - Europe & Canada, Merck Serono on the challenges of engaging employees around patient centricity. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Категория: Наука и техника
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Scott Warner (2 года назад)
Agree with Tim that eliciting the patients themselves is key! Gaining insights into their circumstances, challenges, and desires is vital to understanding the current situation. Patients' stories are emotional and heart wrenching and serve as a key motivator for Pharma colleagues to take action in finding ways to better serve patients.

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